R. Brodie
发表
R. Brodie,
Cornelis A. de Kluyver,
1984
.
R. Rust,
D. Simester,
R. Brodie,
1995
.
R. Brodie,
Julia A. Fehrer,
Herbert Woratschek,
2018,
Journal of Service Management.
Sajeev Varki,
R. Brodie,
K. Roberts,
2003
.
R. Brodie,
Julia A. Fehrer,
Herbert Woratschek,
2018
.
Roderick J. Brodie,
R. Brodie,
André Bonfrer,
1996
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Cornelis A. de Kluyver,
Roderick J. Brodie,
C. D. Kluyver,
1987
.
R. Brodie,
P. Danaher,
2000
.
Alan E. Singer,
Roderick J. Brodie,
R. Brodie,
1990
.
R. Brodie,
W. Johnston,
P. Danaher,
2002
.
J. Armstrong,
R. Brodie,
J. Scott Armstrong,
1994
.
R. Brodie,
L. Hollebeek,
Ana Ilić,
2013
.
Robert Davis,
Roderick J. Brodie,
Margo Buchanan-Oliver,
2000
.
R. Brodie,
K. Storbacka,
S. Nenonen,
2017
.
R. Brodie,
L. Peters,
2020
.
R. Brodie,
C. Kelleher,
Yuri Seo,
2017
.
R. Brodie,
C. Medlin,
Maureen Benson-Rea,
2017
.
R. Brodie,
L. Hollebeek,
M. Glynn,
2014
.
R. Brodie,
L. Hollebeek,
Ana Ilić,
2011
.
Christoph F. Breidbach,
R. Brodie,
L. Hollebeek,
2014
.
Linda D. Peters,
Pennie Frow,
Herbert Woratschek,
2012
.
Lars Witell,
Bo Edvardsson,
Roberta Sebastiani,
2015
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S. Jaeger,
R. Brodie,
L. Hollebeek,
2007
.
R. Brodie,
Anca E. Cretu,
2009
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Kevin Lane Keller,
Sylvia von Wallpach,
A. Woodside,
2009
.
R. Brodie,
Anca E. Cretu,
2007
.
J. Armstrong,
J. Armstrong,
S. McIntyre,
1987
.
R. Brodie,
M. Glynn,
J. Motion,
2012
.
R. Brodie,
N. Coviello,
H. Munro,
1997
.
From transaction to relationship marketing: an investigation of managerial perceptions and practices
R. Brodie,
N. Coviello,
1998
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Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
R. Brodie,
N. Coviello,
2001
.
R. Brodie,
N. Coviello,
R. Brookes,
2003
.
R. Brodie,
H. Winklhofer,
W. Johnston,
2007
.
R. Brodie,
N. Coviello,
H. Munro,
2000
.
R. Brodie,
Jodie Conduit,
L. Hollebeek,
2016
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P. Maglio,
R. Brodie,
K. Storbacka,
2016
.
Christoph F. Breidbach,
Roderick J. Brodie,
R. Brodie,
2017
.
Jaqueline Pels,
Nicole Coviello,
Roderick J. Brodie,
2000
.
Value Co-Creation: Using a Viable Systems Approach to Draw Implications from Organizational Theories
Francesco Polese,
Jaqueline Pels,
Roderick J. Brodie,
2012
.
Peter J. Danaher,
Peter S. H. Leeflang,
Roderick J. Brodie,
2001
.
Nicole Coviello,
Roderick J. Brodie,
R. Brodie,
1997
.
J. Scott Armstrong,
Roderick J. Brodie,
Andrew G. Parsons,
2005
.
Richard G. Starr,
R. Brodie,
B. P. Evans,
2019,
Journal of Product & Brand Management.
R. Brodie,
L. Sajtos,
H. Kreis,
2015
.
Gregory J. Brush,
Roderick J. Brodie,
R. Brodie,
2009
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Sandra D. Smith,
R. Brodie,
Julia A. Fehrer,
2015
.
M. Saren,
R. Brodie,
J. Pels,
2011
.
Richard G. Starr,
R. Brodie,
Catherine Frethey-Bentham,
2020
.
R. Brodie,
Anca E. Cretu,
2009
.
R. Brodie,
R. Price,
2001
.
R. Brodie,
M. Baker,
S. Levy,
2010
.
R. Brodie,
2010
.
Lerzan Aksoy,
R. Brodie,
T. Baker,
2018,
Journal of Service Management.
Cornelis A. de Kluyver,
Roderick J. Brodie,
C. D. Kluyver,
1987
.
J. Armstrong,
R. Brodie,
1991
.
R. Brodie,
J. Chetwynd,
P. Coope,
1988,
British journal of addiction.
R. Brodie,
Julia A. Fehrer,
Helge Löbler,
2019,
Industrial Marketing Management.
Loic Pengtao Li,
R. Brodie,
Biljana Jurić,
2018
.
R. Brodie,
Maureen Benson-Rea,
N. Lewis,
2008
.
R. Brodie,
Robert Davis,
Margo Buchanan-Oliver,
1999
.
R. Brodie,
2010
.
R. Brodie,
Biljana Jurić,
Biljana Juric,
2018,
Journal of Global Scholars of Marketing Science.
Janet R. Mccoll-Kennedy,
R. Brodie,
G. Soutar,
2022,
Australasian Marketing Journal.
R. Brodie,
J. Pels,
N. Coviello,
1999
.
Duncan Simester,
Roderick J. Brodie,
D. Simester,
1993
.
Peter J. Danaher,
Peter S. H. Leeflang,
Roderick J. Brodie,
2001
.
R. Brodie,
N. Coviello,
2015
.
Christoph F. Breidbach,
Sandra D. Smith,
R. Brodie,
2015
.
R. Brodie,
K. Storbacka,
S. Nenonen,
2016
.
R. Brodie,
K. Storbacka,
S. Nenonen,
2022,
Industrial Marketing Management.
Roderick J. Brodie,
Mark S. Glynn,
R. Brodie,
2006
.
R. Brodie,
Julia A. Fehrer,
2022,
Industrial Marketing Management.
R. Brodie,
M. Glynn,
J. Motion,
2007
.
R. Brodie,
Julia A. Fehrer,
Jodie Conduit,
2016
.
Jaqueline Pels,
Wesley J. Johnston,
Roderick J. Brodie,
2004
.
R. Brodie,
P. Danaher,
2000
.
R. Brodie,
J. Chetwynd,
R. Harrison,
1989
.
R. Brodie,
J. Chetwynd,
R. Harrison,
1989
.
R. Brodie,
L. Sunde,
1993
.
Maureen Benson-Rea,
Roderick J. Brodie,
R. Brodie,
2013
.
Elina Jaakkola,
Roderick J. Brodie,
Julia Fehrer,
2019,
Journal of Service Research.
Roderick J. Brodie,
Linda D. Hollebeek,
R. Brodie,
2016
.
S. Jaeger,
R. Brodie,
P. Danaher,
2009
.
R. Brodie,
2000
.
R. Brodie,
M. Glynn,
Joel van Durme,
2002
.
J. Scott Armstrong,
Roderick J. Brodie,
J. Armstrong,
1999
.
R. Brodie,
2013
.
Catherine Frethey-Bentham,
Roderick J. Brodie,
Loic Pengtao Li,
2021,
Australasian Marketing Journal.
R. Brodie,
A. Lindgreen,
P. Naudé,
2020
.
Adam Lindgreen,
Robert Davis,
Roderick J. Brodie,
2000
.
R. Brodie,
Julia A. Fehrer,
Jonathan J. Baker,
2020
.
R. Brodie,
M. Glynn,
J. Motion,
2003
.
R. Brodie,
M. Glynn,
2003
.
R. Brodie,
M. Glynn,
Joël Van Durme,
2013
.
R. Brodie,
David Redmore,
Joel van Durme,
2003
.
Judy Motion,
Shirley Leitch,
Roderick J. Brodie,
2003
.
Robert Davis,
Margo Buchanan-Oliver,
Roderick Brodie,
1999,
J. Inf. Technol..
R. Brodie,
Julia A. Fehrer,
Jonathan J. Baker,
2022,
Journal of Service Management.
Heidi Winklhofer,
Roderick J. Brodie,
Roger Palmer,
2007
.
R. Brodie,
L. Hollebeek,
M. Glynn,
2014
.
Jaqueline Pels,
Roderick J. Brodie,
Michael Saren,
2011
.
R. Brodie,
K. Storbacka,
Jonathan J. Baker,
2018,
Marketing Theory.
R. Brodie,
2017
.
J. Olsen,
S. Jaeger,
R. Brodie,
2008
.
R. Brodie,
1985
.
R. Brodie,
C. Benedetto,
C. D. di Benedetto,
2019,
Industrial Marketing Management.
R. Brodie,
J. Pels,
2004
.
Richard G. Starr,
R. Brodie,
2016,
Journal of Brand Management.
Richard G. Starr,
R. Brodie,
2016
.
S. Jaeger,
R. Brodie,
P. Danaher,
2010
.
K. Ranjan,
R. Brodie,
M. Verreynne,
2021
.
Loic Pengtao Li,
R. Brodie,
Julia A. Fehrer,
2023,
Journal of Service Management.
Loic Pengtao Li,
R. Brodie,
Julia A. Fehrer,
2021,
Journal of Service Management.
R. Brodie,
Julia A. Fehrer,
C. D. di Benedetto,
2020
.
R. Brodie,
C. Benedetto,
A. Lindgreen,
2020
.
Loic Pengtao Li,
R. Brodie,
Biljana Juric,
2017
.
R. Brodie,
2017
.
Roderick J. Brodie,
Linda D. Hollebeek,
R. Brodie,
2011
.
Roderick J. Brodie,
Linda D. Hollebeek,
Sandra D. Smith,
2011
.
Roderick J. Brodie,
Kevin Pryor,
R. Brodie,
1998
.
Linda D. Peters,
David Sörhammar,
Richard J. Varey,
2014
.
R. Brodie,
L. Hollebeek,
2009
.
R. Brodie,
Julia A. Fehrer,
Herbert Woratschek,
2014
.
R. Brodie,
C. Benedetto,
A. Lindgreen,
2020
.
R. Brodie,
L. de Chernatony,
2009
.
R. Brodie,
Maureen Benson-Rea,
2016
.
R. Brodie,
Julia A. Fehrer,
S. Nenonen,
2021
.
J. Scott Armstrong,
Roderick J. Brodie,
J. Armstrong,
2005
.
R. Brodie,
Gavin Northey,
2020
.
R. Rust,
D. Simester,
R. Brodie,
1995
.
R. Brodie,
C. D. di Benedetto,
A. Lindgreen,
2021,
Industrial Marketing Management.
R. Brodie,
L. Sajtos,
J. Whittome,
2010
.
R. Brodie,
H. Winklhofer,
N. Coviello,
2008
.
R. Brodie,
M. Glynn,
2010
.
R. Brodie,
Wharton School,
Marketing Papers,
2022
.
R. Brodie,
A. Parsons,
Wharton School,
2022
.
A. Woodside,
R. Brodie,
E. Wilson,
1989
.
Judy Motion,
Roderick J. Brodie,
Victoria Little,
2006
.
R. Brodie,
K. Storbacka,
S. Nenonen,
2017
.
Anders Gustafsson,
Roderick J. Brodie,
A. Gustafsson,
2016
.
R. Brodie,
2002
.
R. Brodie,
L. Hollebeek,
M. Glynn,
2017
.