D. M. Gardner

发表

Differential involvement with products and issues : an exploratory study / BEBR No. 21

Nancy T. Hupfer, D. M. Gardner, 1971 .

The Research Act

N. Denzin, D. M. Gardner, 1978 .

Deception in Advertising: A Conceptual Approach

D. M. Gardner, 1975 .

Is There a Generalized Price-Quality Relationship?

David M. Gardner, D. M. Gardner, 1971 .

A contingency approach to marketing high technology products

D. M. Gardner, I. Wilkinson, Moonkyu Lee, 2000 .

Marketing Theory: Evolution and Evaluation

Dennis E. Garrett, David Morgan Gardner, Jagdish N. Sheth, 1986 .

Book Review: Breakpoints: How Managers Exploit Radical Business Change

D. M. Gardner, 1993 .

A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions / BEBR No. 650

D. M. Gardner, J. Wong, John K. Wong, 1980 .

History of marketing thought : an update / BEBR No. 857

J. Sheth, D. M. Gardner, 1982 .

The product life cycle : its role in marketing strategy/some evolving observations about the life cycle

D. M. Gardner, 1986 .

Consumerism, a new force in society

D. M. Gardner, M. Jones, W. J. Lundstrom, 1976 .

The Role of Marketing Research in Public Policy Decision Making

William L. Wilkie, D. M. Gardner, W. L. Wilkie, 1974 .

Exploring the marketing/entrepreneurship interface

D. M. Gardner, 1990 .

THE USES OF BUSINESS GAMING IN EDUCATION AND LABORATORY RESEARCH

David M. Gardner, D. M. Gardner, Kendrich M. Rowland, 1973 .

Research opportunities in electronic commerce

Michael J. Shaw, Howard Thomas, David M. Gardner, 1997, Decis. Support Syst..

Decsgtion in Advertising :-A-Receiver _ Oriented

D. M. Gardner, 2007 .

Deception in Advertising: A Receiver Oriented Approach to Understanding

D. M. Gardner, 1976 .

Product Marketing on the Internet

Michael J. Shaw, Chandrasekar Subramaniam, David M. Gardner, 2000, Handbook of Electronic Commerce.

Deception in Advertising: A Conceptual Approach

D. M. Gardner, 1975 .

Strategic marketing and management

Howard Thomas, David M. Gardner, D. M. Gardner, 1985 .

An Exploratory Investigation of Achievement Motivation Effects on Consumer Behavior

D. M. Gardner, 1972 .

Breakpoints : how managers exploit radical business change

David M. Gardner, Paul Strebel, D. M. Gardner, 1993 .

Consumer behavior : theory and application

J. Farley, L. Ring, J. Howard, 1975 .

Deceptive Advertising: A Practical Approach to Measurement

D. M. Gardner, F. Barbour, 1982 .

Low Involvement Versus High Involvement Cognitive Structures

J. Lastovicka, D. M. Gardner, 1978 .