G. Laurent

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Measuring Consumer Involvement Profiles

G. Laurent, J. Kapferer, 1985 .

Research Traditions in Marketing

Gary L. Lilien, Bernard Pras, Gilles Laurent, 1994 .

A Benefit Congruency Framework of Sales Promotion Effectiveness

Pierre Chandon, Brian Wansink, Gilles Laurent, 2000 .

Improving the External Validity of Marketing Models: A Plea For More Qualitative Input

Gilles Laurent, G. Laurent, 2000 .

Cognition, Persuasion and Decision Making in Older Consumers

Richard Gonzalez, Mara Mather, Ellen Peters, 2005 .

Consumers' Involvement Profile: New Empirical Results

G. Laurent, J. Kapferer, 1985 .

Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

G. Laurent, J. Kapferer, 1985 .

Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness

G. Laurent, R. Lambert-Pandraud, 2010 .

Further evidence on the consumer involvement profile: Five antecedents of involvement

G. Laurent, J. Kapferer, 1993 .

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

G. Laurent, R. Lambert-Pandraud, Eric Lapersonne, 2005 .

Tell me which perfume you wear, I'll tell you how old you are: Modeling the Impact of Consumer age on Product choice

G. Laurent, R. Lambert-Pandraud, 2006 .

Decision making and brand choice by older consumers

Catherine A. Cole, A. Gutchess, G. Laurent, 2008 .

Consideration sets of size one: An empirical investigation of automobile purchases

Gilles Laurent, G. Laurent, Eric Lapersonne, 1995 .

Consumers' Immediate Memory for Prices

Marc Vanhuele, Xavier Drèze, Gilles Laurent, 2006 .

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Sandor Czellar, Bernard Dubois, Gilles Laurent, 2005 .

Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

G. Laurent, Bernard Pras, L. Nabec, 2016 .

More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes

G. Laurent, Sandra Laporte, 2015 .

Working Paper n ° : 2014-61-02 Where Do Consumers Think Luxury Begins ? A Study of Perceived Minimum Price for 21 Luxury Goods in 7 Countries

G. Laurent, J. Kapferer, 2014 .

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

M. Uncles, G. Laurent, C. Rungie, 2013 .

Repeated Binary Logit: Analysing Variation in Behavioural Loyalty

G. Laurent, C. Rungie, 2005 .

A research agenda for making scanner data more useful to managers

Greg M. Allenby, Robert Shoemaker, Andrew Ehrenberg, 1994 .

Hedonic and utilitarian consumer benefits of sales promotions

B. Wansink, G. Laurent, Pierre Chandon, 1999 .

A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty

G. Laurent, C. Rungie, Bruce Brown, 2005 .

A Situational Approach to Brand Loyalty

G. Laurent, Bernard Dubois, 1999 .

Working Paper n ° : 2016-63-02 Pursuing the concept of luxury : From Tradition to Innovation

G. Laurent, P. Valette-Florence, Jean-Louis Chandon, 2016 .

A Congruency Framework of Sales Promotion Effectiveness

B. Wansink, G. Laurent, Pierre Chandon, 2001 .

1 Consumers ’ Immediate Memory for Prices MARC VANHUELE

G. Laurent, X. Drèze, 2005 .

Age-induced decision shrinkage, another avenue to repeat purchase: the example of new automobiles

G. Laurent, R. Lambert-Pandraud, 2002 .

Attitudes Towards the Concept of Luxury: an exploratory analysis

G. Laurent, Bernard Dubois, 1994 .

How Do Consumers Overcome Ambivalence toward Hedonic Purchases? A Typology of Consumer Strategies

G. Laurent, Bernard Dubois, Czandor Czellar, 2005 .

Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes

Sandor Czellar, Bernard Dubois, Gilles Laurent, 2011 .

The Functions of Luxury: A Situational Approach to Excursionism

G. Laurent, Bernard Dubois, 1996 .

Segmentation Based on Ambivalent Attitudes: The Case of Consumer Attitudes Toward Luxury.

S. Czellár, G. Laurent, Bernard Dubois, 2003 .

Measuring and Modeling the (limited) Consistency of Free Choice Attitude Questions

Cam Rungie, Donald G. Morrison, Tirthankar Roy, 2011 .

Measuring and modeling the (limited) reliability of free choice attitude questions

Cam Rungie, Donald G. Morrison, Tirthankar Roy, 2005 .

Brand Loyalty vs. Loyalty to Product Attributes

G. Laurent, C. Rungie, 2012 .

The Underlying Structure of Brand Awareness Scores

Jean-Noël Kapferer, Gilles Laurent, G. Laurent, 1995 .

Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

Sandor Czellar, Gilles Laurent, Thierry Lageat, 2003 .

WhyDoOlderConsumersBuyOlder Brands ?TheRoleofAttachmentand DecliningInnovativeness

G. Laurent, R. Lambert-Pandraud, 2010 .

Investigating Brand Verbal Fluency: When known brands do not come to mind

G. Laurent, R. Lambert-Pandraud, Bernard Gourvennec, 2018 .

Impact of age on brand awareness sets: a turning point in consumers’ early 60s

G. Laurent, C. Yoon, E. Mullet, 2017 .

Impact of age on brand awareness sets: a turning point in consumers’ early 60s

G. Laurent, C. Yoon, E. Mullet, 2016, Marketing Letters.

EMAC Distinguished Marketing Scholar 2012: Respect the data!

Gilles Laurent, G. Laurent, 2013 .

Respect the Data

G. Laurent, 2013 .

Shall We Even Understand the Fly’s Brain?

Gilles Laurent, G. Laurent, 2006 .

TELL ME WHICH PERFUME YOU WEAR, I’LL TELL HOW OLD YOU ARE: MODELING THE IMPACT OF CONSUMER AGE ON PRODUCT CHOICE Raphaëlle Lambert-Pandraud

G. Laurent, R. Lambert-Pandraud, 2006 .

Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list

G. Laurent, Jean-Louis Chandon, R. Lambert-Pandraud, 2022, Journal of Business Research.

Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence

E. Cowley, S. Czellár, G. Laurent, 2008 .

Consumers Involvement Profiles: New Empirical Result

G. Laurent, J. Kapferer, 1985 .

In search of new planets in the luxury galaxy

G. Laurent, P. Valette-Florence, Jean-Louis Chandon, 2017 .

Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

G. Laurent, P. Valette-Florence, Jean-Louis Chandon, 2016 .