J. Kapferer

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Measuring Consumer Involvement Profiles

G. Laurent, J. Kapferer, 1985 .

The New Strategic Brand Management : Advanced Insights and Strategic Thinking Ed. 5

J. Kapferer, 2012 .

Luxury after the crisis: Pro logo or no logo?

J. Kapferer, 2010 .

A mass poisoning rumor in Europe

Jean-Noël Kapferer, J. Kapferer, 1989 .

Consumers' Involvement Profile: New Empirical Results

G. Laurent, J. Kapferer, 1985 .

Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement

G. Laurent, J. Kapferer, 1985 .

Do brand personality scales really measure brand personality?

J. Kapferer, Audrey Azoulay, 2003 .

Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers

J. Kapferer, Isabelle Schuiling, 2004 .

Strategic brand management: New approaches to creating and evaluating brand equity

J. Kapferer, 1994 .

Is CRM for luxury brands?

J. Kapferer, H. Cailleux, C. Mignot, 2009 .

Further evidence on the consumer involvement profile: Five antecedents of involvement

G. Laurent, J. Kapferer, 1993 .

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer, Vincent Bastien, J. Kapferer, 2009 .

The future of luxury: Challenges and opportunities

J. Kapferer, 2014 .

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer, J. Kapferer, 2004 .

Rumors: Uses, Interpretations, and Images

J. Kapferer, Jean-Noel Kapferer, 1990 .

Brand Equity, Consumer Learning and Choice

Joffre Swait, John Roberts, Tülin Erdem, 1999 .

Working Paper n ° : 2014-61-02 Where Do Consumers Think Luxury Begins ? A Study of Perceived Minimum Price for 21 Luxury Goods in 7 Countries

G. Laurent, J. Kapferer, 2014 .

How unique are local brands ? An empirical comparison of local and international brands in the food industry

J. Kapferer, Isabelle Schuiling, 2003 .

Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries

J. Kapferer, A. Michaut, 2019 .

Is the luxury industry really a financier’s dream ?

J. Kapferer, Olivier Tabatoni, 2010 .

[Re]Inventing the Brand - Can Top Brands Survive the New Market Realities ?

J. Kapferer, 2001 .

How self-success drives luxury demand: An integrated model of luxury growth and country comparisons

J. Kapferer, P. Valette-Florence, 2019, Journal of Business Research.

Corporate Brand and Organizational Identity

J. Kapferer, 2002 .

Why are we seduced by luxury brands?

J. Kapferer, 1998 .

The Luxury Strategy

J. Kapferer, 2011 .

All that Glitters is not Green: The challenge of sustainable luxury

J. Kapferer, 2010 .

The artification of luxury: From artisans to artists

J. Kapferer, 2014 .

The Brand Chartering Handbook: How brand organizations learn ‘living scripts’

J. Kapferer, 1997 .

Research paper Luxury counterfeit purchasing: The collateral effect of luxury brands' trading down policy

J. Kapferer, A. Michaut, 2014 .

Is there really no hope for local brands?

J. Kapferer, 2002 .

Luxury and sustainability: a common future? The match depends on how consumers define luxury

J. Kapferer, A. Michaut, 2015 .

Is luxury compatible with sustainability? Luxury consumers’ viewpoint

J. Kapferer, Anne Michaut-Denizeau, 2014 .

The impact of brand penetration and awareness on luxury brand desirability

J. Kapferer, P. Valette-Florence, 2018 .

Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations

J. Kapferer, P. Valette-Florence, 2021 .

Managing brands through rumors

J. Kapferer, 2004 .

The roots of brand loyalty decline: An international comparison

J. Kapferer, 2005 .

Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury

Jean-Noël Kapferer, J. Kapferer, Anne Michaut-Denizeau, 2019, Journal of Brand Management.

The specificity of luxury management: Turning marketing upside down

Jean-Noël Kapferer, Vincent Bastien, J. Kapferer, 2009 .

Strategic brand management : creating and sustaining brand equity long term/ Jean-Noël Kapferer

Jean-Noël Kapferer, J. Kapferer, 1997 .

The impact of increased brand penetration on luxury desirability: a dual effect

J. Kapferer, P. Valette-Florence, 2018 .

The New Strategic Brand Management

Jean-Noël Kapferer, J. Kapferer, 2004 .

Does luxury have a minimum price? An exploratory study into consumers’ psychology of luxury prices

J. Kapferer, Cindy Klippert, Lara Leproux, 2014 .

All that glitters is not sold: selling a luxury brand outside a luxury environment

J. Kapferer, M. Ahearne, D. Rouziès, 2021, Journal of Personal Selling & Sales Management.

Is luxury compatible with sustainability? Luxury consumers’ viewpoint

J. Kapferer, Anne Michaut-Denizeau, 2013, Journal of Brand Management.

The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries

J. Kapferer, P. Valette-Florence, 2022, International Marketing Review.

The Two Business Cultures of Luxury Brands

J. Kapferer, 2006 .

Managing luxury brands

J. Kapferer, 1997 .

The post-global brand

J. Kapferer, 2005 .

Assessing levers of guilt in luxury consumption: an international perspective

J. Kapferer, P. Valette-Florence, 2021 .

The Underlying Structure of Brand Awareness Scores

Jean-Noël Kapferer, Gilles Laurent, G. Laurent, 1995 .

Does luxury have a minimum price? An exploratory study into consumers’ psychology of luxury prices

J. Kapferer, Cindy Klippert, Lara Leproux, 2013, Journal of Revenue and Pricing Management.

Abundant rarity: The key to luxury growth

Jean-Noël Kapferer, J. Kapferer, 2012 .

Brand Confusion: Empirical Study of a Legal Concept

Jean-Noël Kapferer, J. Kapferer, 1995 .

How rumors are born

Jean-Noël Kapferer, J. Kapferer, 1992 .

Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable

J. Kapferer, P. Valette-Florence, J-N Kaprfere, 2016 .

Consumers Involvement Profiles: New Empirical Result

G. Laurent, J. Kapferer, 1985 .

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

Jean-Noël Kapferer, J. Kapferer, 2015 .