Ward Hanson

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Optimal bundle pricing

Ward Hanson, R. K. Martin, R. Martin, 1990 .

Optimizing Multinomial Logit Profit Functions

Ward Hanson, Kipp Martin, 1996 .

Principles of Internet Marketing

Kirthi Kalyanam, Ward Hanson, 1999 .

Book Review: Prices and Knowledge: A Market-Process Perspective

Ward Hanson, 1993 .

The dynamics of cost‐plus pricing

Ward Hanson, Ward Hanson, 1992 .

Hits and misses: Herd behavior and online product popularity

Ward Hanson, Daniel S. Putler, Ward Hanson, 1996 .

The original WWW: Web lessons from the early days of radio

Ward Hanson, Ward Hanson, 1998 .

A cost-plus trap: Pricing heuristics and demand identification

Kirthi Kalyanam, Ward Hanson, 1994 .