Peiyu Pai

发表

Explaining members' proactive participation in virtual communities

Hsien-Tung Tsai, Peiyu Pai, Hsien-Tung Tsai, 2013, Int. J. Hum. Comput. Stud..

Enhancing IT industry employees’ service innovation performance: antecedents and outcomes of service innovation engagement

Hsien-Tung Tsai, Peiyu Pai, Jun-Yu Zhong, 2022, European Journal of Marketing.

Too Engaged to Contribute? An Exploration of Antecedents and Dual Consequences of Newcomer Engagement in Online Social Groups

Hsien-Tung Tsai, Peiyu Pai, Hsien-Tung Tsai, 2021, J. Assoc. Inf. Syst..

How transformational leadership fuels employees’ service innovation behavior

Peiyu Pai, Ping-Jen Kao, Jun-Yu Zhong, 2015 .

Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators

Hsien-Tung Tsai, Peiyu Pai, Hsien-Tung Tsai, 2016, Inf. Manag..

How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors

Hsien-Tung Tsai, Peiyu Pai, Hsien-Tung Tsai, 2011, Behav. Inf. Technol..

Positive and negative aspects of online community cultivation: Implications for online stores' relationship management

Hsien-Tung Tsai, Peiyu Pai, Hsien-Tung Tsai, 2012, Inf. Manag..

Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories

Hsien-Tung Tsai, Peiyu Pai, Hsien-Tung Tsai, 2014, Decis. Support Syst..

Looking at both sides of relationship dynamics in virtual communities: A social exchange theoretical lens

Hsien-Tung Tsai, Peiyu Pai, Ping-Jen Kao, 2020, Inf. Manag..

User adoption of social networking sites: Eliciting uses and gratifications through a means-end approach

Peiyu Pai, David C. Arnott, Peiyu Pai, 2013, Comput. Hum. Behav..