Ying-Feng Kuo

发表

Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer-Brand Relationship

Ying-Feng Kuo, Jianwei Hou, 2017 .

Effects of inertia and satisfaction in female online shoppers on repeat‐purchase intention: The moderating roles of word‐of‐mouth and alternative attraction

Ying-Feng Kuo, Tzu‐Li Hu, Shu-Chen Yang, 2013 .

Why Do People Back Crowdfunding Projects?

Cathy S. Lin, Ying-Feng Kuo, Chung-Hsien Wu, 2019, MISNC.

OPPOSITIONAL BRAND LOYALTY IN ONLINE BRAND COMMUNITIES: PERSPECTIVES ON SOCIAL IDENTITY THEORY AND CONSUMER-BRAND RELATIONSHIP

Ying-Feng Kuo, 2017 .

Social Commerce Research: A Literature Review

Ying-Feng Kuo, Fei Chen, 2020, MISNC/IEMT.

The effects of the time intervals and promotional sources on the inaction inertia of online shopping

Ying-Feng Kuo, Tso-Hao Shen, Wen-Chen Lin, 2021, MISNC.

Understanding e-learning service quality of a commercial bank by using Kano's model

Ying-Feng Kuo, Ling-Hsiu Chen, Ying-Feng Kuo, 2011 .

The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services

Wei-Jaw Deng, Ying-Feng Kuo, Chi-Ming Wu, 2009, Comput. Hum. Behav..

IPA–Kano model: A new tool for categorising and diagnosing service quality attributes

Ying-Feng Kuo, Wei-Jaw Deng, Jing-Yu Chen, 2012 .

Integrating Kano’s Model into Web- community Service Quality

Ying-Feng Kuo, Ying-Feng Kuo, 2004 .

Revised importance–performance analysis: three-factor theory and benchmarking

Ying-Feng Kuo, Wen-Chin Chen, Wei-Jaw Deng, 2008 .

Satisfaction and post-purchase intentions with service recovery of online shopping websites: Perspectives on perceived justice and emotions

Ying-Feng Kuo, Chi-Ming Wu, Ying-Feng Kuo, 2012, Int. J. Inf. Manag..

Towards an understanding of the behavioral intention to use 3G mobile value-added services

Ying-Feng Kuo, Shieh-Neng Yen, Ying-Feng Kuo, 2009, Comput. Hum. Behav..

Understanding the Drivers of Sponsors' Intentions in Online Crowdfunding: A Model Development

Chung-Hsien Wu, Ying-Feng Kuo, Ying-Feng Kuo, 2014, MoMM.

Revised planning matrix of quality function deployment

Ying-Feng Kuo, Wei-Jaw Deng, Ying-Feng Kuo, 2008 .

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

Ying-Feng Kuo, Lien-Hui Feng, Ying-Feng Kuo, 2013, Int. J. Inf. Manag..

A study on service quality of virtual community websites

Ying-Feng Kuo, Ying-Feng Kuo, 2003 .

The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding

Cathy S. Lin, Ying-Feng Kuo, Li-Te Liu, 2022, Journal of Retailing and Consumer Services.

Online auction service failures in Taiwan: Typologies and recovery strategies

Ying-Feng Kuo, Ling-Hsiu Chen, Shih-Ting Yen, 2011, Electron. Commer. Res. Appl..

3G telecommunication operators’ challenges and roles: A perspective of mobile commerce value chain

Ying-Feng Kuo, Ying-Feng Kuo, Ching-Wen Yu, 2006 .

Personalization technology application to Internet content provider

Ying-Feng Kuo, L.-S. Chen, Ying-Feng Kuo, 2001, Expert Syst. Appl..

Constructing performance appraisal indicators for mobility of the service industries using Fuzzy Delphi Method

Ying-Feng Kuo, Pang-Cheng Chen, Ying-Feng Kuo, 2008, Expert Syst. Appl..

Which Enterprise Sticon Design of LINE will Have More Advertising Effectiveness? A Model Development

Ying-Feng Kuo, Tzu-Hung Tein, Ying-Feng Kuo, 2014, MoMM.

The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study

Ying-Feng Kuo, Fei Chen, 2023, Journal of Retailing and Consumer Services.

Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions

Ying-Feng Kuo, Jian-Ren Hou, Ying-Feng Kuo, 2014, MoMM.

A fuzzy neural architecture for customer satisfaction assessment

Cecilia Temponi, Ying-Feng Kuo, Herbert W. Corley, 1999, J. Intell. Fuzzy Syst..

Customer satisfaction assessment through a fuzzy neural controller

C. Temponi, H. W. Corley, Ying-Feng Kuo, 1996, Proceedings of North American Fuzzy Information Processing.

The advertising communication effectiveness of using netizen language code-switching in Facebook ads

Ying-Feng Kuo, Jian-Ren Hou, Yun-Hsi Hsieh, 2021, Internet Res..

Selection of mobile value-added services for system operators using fuzzy synthetic evaluation

Ying-Feng Kuo, Pang-Cheng Chen, Ying-Feng Kuo, 2006, Expert Syst. Appl..

The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market

Ying-Feng Kuo, Cheng-Han Lin, Jian-Ren Hou, 2020, Internet Res..

Anchoring Effects on Backers' Pledges in Crowdfunding

Cheng-Han Lin, Ying-Feng Kuo, Tso-Hao Shen, 2018, MISNC '18.