G. Lancaster

发表

Forecasting for Sales and Materials Management

G. Lancaster, R. Lomas, 1985 .

An Empirical Investigation into the Transition of Change within three formerly Nationalised Companies Transition of change 258-281

G. Lancaster, G. Brierley, 2001 .

Implementing value strategy through the value chain

G. Lancaster, D. Walters, 2000 .

Comparison of Alternative Models of Household Equivalence Scales: The Australian Evidence on Unit Record Data

G. Lancaster, R. Ray, 1998 .

Value and information – concepts and issues for management

G. Lancaster, D. Walters, 1999 .

Marketing and engineering: Can there ever be synergy?

G. Lancaster, Geoff Lancaster, 1993 .

Perceptions and Attitudes of Salespeople towards the Overall Sales Job and the Work Itself

G. Lancaster, A. Simintiras, J. Cadogan, 1994 .

E‐CRM: customer relationship marketing in the hotel industry

G. Lancaster, Geoff Lancaster, Diana Luck, 2003 .

Endogenous Power, Household Expenditure Patterns and Gender Bias

G. Lancaster, Pushkar Maitra, R. Ray, 2003 .

The influence of employee characteristics on market orientation

G. Lancaster, Hans van der Velden, 2004 .

Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid

G. Lancaster, J. Day, P. Reynolds, 2001 .

An Empirical Investigation into the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, and Proposals Towards a New Practical Paradigm

G. Lancaster, Ian Waddelow, 1998 .

Gender Bias in Nutrient Intake

G. Lancaster, Pushkar Maitra, R. Ray, 2006 .

A scheme to increase profitability in entrepreneurial SMEs

G. Lancaster, P. Reynolds, 2006 .

Tracking key marketing health parameters within smaller enterprises

G. Lancaster, P. Reynolds, 2003 .

PERCEPTIONS BY VI FORM STUDENTS OF COURSES IN BUSINESS STUDIES AND ENGINEERING EMPLOYING A MULTI‐ATTRIBUTE MODEL

G. Lancaster, J. Saunders, 1985 .

Marketing Information Systems and Forecasting

G. Lancaster, P. Reynolds, 1998 .

Household Expenditure Patterns and Gender Bias: Evidence from Selected Indian States

G. Lancaster, Pushkar Maitra, R. Ray, 2008 .

Customer care and relationship marketing

G. Lancaster, Lester Massingham, 2017 .

On Setting the Poverty Line Based on Estimated Nutrient Prices

G. Lancaster, R. Ray, 2005 .

Derivation of Nutrient Prices from Household level Food Expenditure Data: Methodology and Applications

G. Lancaster, D. Coondoo, R. Ray, 2004 .

Essentials of Marketing Management

G. Lancaster, Lester Massingham, 2010 .

Development of the Marketing Concept

G. Lancaster, P. Reynolds, 1998 .

A Cross Country Study of Household Inequality and Poverty on Unit Record Household Budget Data

G. Lancaster, R. Ray, R. Valenzuela, 1998 .

Predictive strategic marketing management decisions in small firms: A possible Bayesian solution

Geoffrey A. Lancaster, Paul Lewis Reynolds, G. Lancaster, 2007 .

Salesforce behavior: In search of motivational determinants

G. Lancaster, A. Simintiras, J. Cadogan, 1996 .

Salesforce Motivation: A State‐of‐the‐art Review (Part II)

G. Lancaster, A. Simintiras, 1991 .

Using the Internet as a channel for commerce

David Walters, Geoff Lancaster, G. Lancaster, 1999 .

Value‐based marketing and its usefulness to customers

David Walters, G. Lancaster, D. Walters, 1999 .

Marketing and engineering revisited

G. Lancaster, 1995 .

Forecasting the Future of Video Using a Diffusion Model

Gillian H. Wright, G. Lancaster, G. Wright, 1983 .

Research Methods in Management

Geoff Lancaster, G. Lancaster, 2007 .

Markets and customers

G. Lancaster, Lester Massingham, 2017 .

A Cross‐Country Study of Household Poverty and Inequality on Unit Record Household Budget Data

Geoffrey Lancaster, Ranjan Ray, G. Lancaster, 1999, Economic Development and Cultural Change.

A comparative study of the emergence of marketing culture within three formerly nationalised companies

G. Lancaster, G. Brierley, 2001 .

Emerging Marketing Culture within Privatised Industry: The Transition of Change

G. Lancaster, G. Brierley, 2000 .

Does Child Labour Affect School Attendance and School Performance? Multi Country Evidence on SIMPOC Data

G. Lancaster, R. Ray, 2004 .

Industrial diffusion, adoption and communication

G. Lancaster, M. White, 1976 .

Entrepreneurship and the small to medium‐sized enterprise: A divergent/convergent paradox in thinking patterns between advisers and SME owner‐managers

G. Lancaster, J. Day, P. Reynolds, 2006 .

Mini Cases in Marketing

Geoffrey A. Lancaster, Lester Massingham, G. Lancaster, 1991 .

A Study of Diffusion of Innovations in Respect of the High Speed Train

Geoffrey A. Lancaster, C. T. Taylor, G. Lancaster, 1988 .

Responses of Entrepreneurial and Non-Entrepreneurial Firms to Growth Path Crisis Points: A Pricing Strategy Application Exercise of UK Timber/Joinery Firms in Periods of Econocmic Slowdown

G. Lancaster, P. Reynolds, 2002 .

Strategic marketing planning tools

G. Lancaster, Lester Massingham, 2017 .

The significance of CRM to the strategies of hotel companies.

G. Lancaster, D. Luck, 2013 .

A Cross Country Study of Equivalence Scales and Expenditure Inequaltiy on Unit Record Household Budget data

Geoffrey Lancaster, Ranjan Ray, G. Lancaster, 1999 .

Students, Courses and Colleges:: The Situation, Consequences and Actions Needed

G. Lancaster, J. Saunders, 1983 .

A STUDY OF VARIABLES GOVERNING CHOICE OF COURSE IN HIGHER EDUCATION

G. Lancaster, J. Saunders, S. Hamilton, 1978 .

Applications of Customer Relationship Marketing in the UK Hospitality Industry

G. Lancaster, D. Luck, 2010 .

Research methods in management : a concise introduction to research in management and business consultancy

Geoffrey A. Lancaster, G. Lancaster, 2005 .

A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment

G. Lancaster, J. Day, P. Reynolds, 1998 .

Marketing and the Use of Internet Technology

Geoff Lancaster, Paul Reynolds, G. Lancaster, 2004 .

A Product Life Cycle Theory for International Trade: An Empirical Investigation

Geoffrey A. Lancaster, G. Lancaster, Inger Wesenlund, 1984 .

Essentials of Marketing

Geoffrey A. Lancaster, Lester Massingham, G. Lancaster, 1998 .