Art T Weinstein

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Market Definition in Technology-Based Industry: A Comparative Study of Small versus Non-Small Companies

Art T Weinstein, 1994 .

Marketing Mix Factors as Moderators of the Corporate Entrepreneurship - Business Performance Relationship - A Multistage, Multivariate Analysis

Art Weinstein, Joseph L. Balloun, Hilton Barrett, 2000 .

Psychographic Segmentation of the Self-employed: An Exploratory Study

Matthew G. Kenney, Art T Weinstein, Matthew Kenney, 2010 .

Value, satisfaction, loyalty and retention in professional services

Art Weinstein, Russell Abratt, Art T Weinstein, 2009 .

Customer retention: A usage segmentation and customer value approach

Art Weinstein, Art T Weinstein, 2002 .

Creative climate: a critical success factor for 21st century organisations

Art T Weinstein, J. Balloun, Hilton Barrett, 2012 .

The impact of creativity on performance in non-profits

Art T Weinstein, J. Balloun, Hilton Barrett, 2005 .

Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior

Art T Weinstein, Art T. Weinstein, 1993 .

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms

Art Weinstein, Art T Weinstein, 2004 .

Target market selection in B2B technology markets

Art T Weinstein, 2014 .

Service Excellence

Art T Weinstein, 2018, Superior Customer Value.

Business psychographics revisited: from segmentation theory to successful marketing practice

James M. Barry, Art T Weinstein, 2009 .

One is Not Enough: The Need for Multiple Respondents in Survey Research of Organizations

Art T Weinstein, J. Balloun, Hilton Barrett, 2011, Journal of Modern Applied Statistical Methods.

How libraries can enhance customer service by implementing a customer value mindset

Donovan A. McFarlane, Art T Weinstein, D. McFarlane, 2017 .

Business models for the now economy

Art T Weinstein, 2020 .

Case study – how a business school blog can build stakeholder relationships and create added value in an MBA marketing program

Donovan A. McFarlane, Art T Weinstein, D. McFarlane, 2017 .

Houdini’s magical marketing strategies

Art T Weinstein, 2020, Journal of Strategic Marketing.

Strategic Innovation in B2B Technology Markets: A Need for a Process Perspective

Art T Weinstein, Yan Jin, Hilton Barrett, 2013 .

Students as Marketing Consultants

Art T Weinstein, B. Seaton, J. Nicholls, 1991 .

Market segmentation: Using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets

Art Weinstein, Art T Weinstein, 1987 .

Segmenting technology markets: applying the nested approach

Art T Weinstein, 2011 .

Creating Superior Customer Value in the Now Economy

Art T Weinstein, 2020 .

Niche Marketing Revisited: Concept, Applications, and Some European Cases

Art Weinstein, Art T Weinstein, 2013 .

How variation in management perceptions affects organizational performance

Art T Weinstein, J. Balloun, Hilton Barrett, 2009 .

Lifestyle Market Segmentation

Art Weinstein, Dennis J. Cahill, Art T Weinstein, 2014 .

The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship

Art T Weinstein, Hilton Barrett, H. Barrett, 1998 .

Corporate Entrepreneurship, The Marketing Mix, and Business Performance

Art T Weinstein, Hilton Barrett, H. Barrett, 2015 .

Market redefinition: Strategies and guidelines for technology executives

Art T Weinstein, 1995 .

Customer obsession – the springboard for a value creation strategy

Art T Weinstein, 2022, Journal of Business Strategy.

A strategic framework for defining and segmenting markets

Art Weinstein, Art T Weinstein, 2006 .

Customer Value: A New Paradigm for Marketing Management

Art T Weinstein, R. Pohlman, 2015 .

Creating Value Through Customer and Supplier Relationships

Art T Weinstein, W. Johnson, 2020, Designing and Delivering Superior Customer Value.

Success Factors for Organizational Performance: Comparing Business Services, Health Care, and Education

Art T Weinstein, J. Balloun, Hilton Barrett, 2005 .

Market Segmentation: An Overview

Art Weinstein, Art T Weinstein, 2013 .

Rethinking business segmentation: a conceptual model and strategic insights*

Art Weinstein, Art T Weinstein, H. Brotspies, 2017 .

Segmenting B2B technology markets via psychographics: an exploratory study

Art T Weinstein, 2014 .

Target market selection in B2B technology markets

Art T Weinstein, 2014, Journal of Marketing Analytics.

Using Psychographics to Segment B2B Technology Markets: An Exploratory Study

Art T Weinstein, 2015 .

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Art Weinstein, Art T Weinstein, 1998 .

Trader Joe's - A Customer Value Case Study

Art T Weinstein, J. Orjuela, Z. Rafique, 2015 .

Superior Customer Value: Strategies for Winning and Retaining Customers

Art T Weinstein, 2012 .

Superior Customer Value in the New Economy : Concepts and Cases, Second Edition

Art T Weinstein, W. Johnson, 2004 .

Gaining Competitive Advantages: Analyzing the Gap between Expectations and Perceptions of Service Quality

Art Weinstein, Richard E. Plank, Art T Weinstein, 2003 .

Superior Customer Value

Art T Weinstein, 2018 .

Building and evaluating a customer value blog

Art T Weinstein, 2023, Journal of Marketing Analytics.

Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty

Art Weinstein, Donovan A. McFarlane, Art T Weinstein, 2017 .

Marketing Journal Rankings Revisited: Research Findings and Academic Implications

Art Weinstein, Art T Weinstein, W. Johnson, 1998 .

Being Customer Oriented

Art T Weinstein, W. Johnson, 2020 .