K. Pauwels
发表
Pavel Kireyev,
K. Pauwels,
Sunil Gupta,
2016
.
Bruce H. Clark,
D. Reibstein,
T. Ambler,
2009
.
K. Pauwels,
2003
.
K. Pauwels,
2004
.
K. Pauwels,
R. Bucklin,
M. Trusov,
2009
.
Dominique M. Hanssens,
K. Pauwels,
D. Hanssens,
2007
.
K. Pauwels,
Ela Arı,
Yusuf Oc,
2014
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Koen Pauwels,
K. Pauwels,
2003
.
Shuba Srinivasan,
K. Pauwels,
Shuba Srinivasan,
2007
.
P. Franses,
K. Pauwels,
Shuba Srinivasan,
2007
.
Koen Pauwels,
K. Pauwels,
2007
.
Philip Hans Franses,
Koen Pauwels,
P. Franses,
2003
.
K. Pauwels,
L. Zarantonello,
Marcello Formisano,
2020,
International Journal of Market Research.
Koen Pauwels,
Shuba Srinivasan,
Oliver J. Rutz,
2016
.
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
Dominique M. Hanssens,
K. Pauwels,
S. Siddarth,
2002
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K. Pauwels,
2001
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K. Pauwels,
Shuba Srinivasan,
M. Vanhuele,
2009
.
Koen Pauwels,
Shuba Srinivasan,
K. Pauwels,
2009
.
Koen Pauwels,
Shuba Srinivasan,
Vincent Nijs,
2008
.
Dominique M. Hanssens,
Koen Pauwels,
Shuba Srinivasan,
2004
.
Koen Pauwels,
Shuba Srinivasan,
K. Pauwels,
2004
.
Dominique M. Hanssens,
K. Pauwels,
Shuba Srinivasan,
2003
.
Tammo H. A. Bijmolt,
Jaap E. Wieringa,
Koen Pauwels,
2015
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Tammo H. A. Bijmolt,
P. Leeflang,
K. Pauwels,
2015
.
Kerstin Reimer,
Koen Pauwels,
Oliver J. Rutz,
2014
.
P. Leeflang,
K. Pauwels,
M. Teerling,
2011
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Dominique M. Hanssens,
K. Pauwels,
Shuba Srinivasan,
2009
.
Dominique M. Hanssens,
Shuba Srinivasan,
K. Pauwels,
2009
.
Rebecca J. Slotegraaf,
K. Pauwels,
2008
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Michael Trusov,
Koen Pauwels,
Randolph E. Bucklin,
2007
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Michael Trusov,
Koen Pauwels,
Randolph E. Bucklin,
2007
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Rebecca J. Slotegraaf,
K. Pauwels,
2006
.
Dominique M. Hanssens,
Eric Ghysels,
Prasad A. Naik,
2004
.
Hanna Halaburda,
A. Ghose,
K. Pauwels,
2020,
Journal of Marketing.
Dominique M. Hanssens,
Koen H. Pauwels,
K. Pauwels,
2016
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K. Pauwels,
P. O'Connor,
Ashwin Malshe,
2018
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Amit M. Joshi,
K. Pauwels,
Shuba Srinivasan,
2020,
Journal of the Academy of Marketing Science.
Koen H. Pauwels,
Raoul V. Kübler,
K. Pauwels,
2018,
Journal of Interactive Marketing.
Harald J. van Heerde,
K. Pauwels,
E. Gijsbrechts,
2015
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Koen Pauwels,
Robert P. Rooderkerk,
K. Pauwels,
2016
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K. Pauwels,
Ashwin Malshe,
Anatoli Colicev,
2018,
Administrative Sciences.
S. Neslin,
K. Pauwels,
2009
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K. Pauwels,
2015
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Gökhan Yildirim,
Koen Pauwels,
Thomas Fandrich,
2018,
Journal of Marketing.
Allen M. Weiss,
K. Pauwels,
2006
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Allen M. Weiss,
K. Pauwels,
2008
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Allen M. Weiss,
Koen Pauwels,
K. Pauwels,
2008
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Koen Pauwels,
Kusum L. Ailawadi,
Jan-Benedict E. M. Steenkamp,
2008
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Tammo H. A. Bijmolt,
P. Leeflang,
K. Pauwels,
2015
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P. Leeflang,
K. Pauwels,
T. Bijmolt,
2015
.
Thorsten Wiesel,
Berend Wierenga,
Tim Ambler,
2009
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Tammo H. A. Bijmolt,
P. Leeflang,
K. Pauwels,
2017
.
K. Pauwels,
Bernadette J. van Ewijk,
2020,
Journal of Interactive Marketing.
Gökhan Yildirim,
Koen Pauwels,
Shuba Srinivasan,
2016
.
K. Pauwels,
E. Dans,
2001
.
Emre Soyer,
Koen Pauwels,
Steven H. Seggie,
2017,
AMS Review.
Tammo H. A. Bijmolt,
P. Leeflang,
K. Pauwels,
2015
.
Raoul V. Kübler,
K. Pauwels,
G. Yildirim,
2016
.
Michael Trusov,
Koen Pauwels,
Randolph E. Bucklin,
2010
.
Koen Pauwels,
Anatoli Colicev,
Raoul V. Kübler,
2020,
Journal of Interactive Marketing.
Tammo H. A. Bijmolt,
P. Leeflang,
K. Pauwels,
2017
.
K. Pauwels,
J. Bohlmann,
Cenk Kocas,
2018
.
Allen M. Weiss,
K. Pauwels,
2008
.
K. Pauwels,
Sha Zhang,
Chenming Peng,
2019,
Journal of Interactive Marketing.
Raoul V. Kübler,
K. Pauwels,
Thomas Fandrich,
2013
.
K. Pauwels,
E. Gijsbrechts,
H. J. Heerde,
2005
.
Tammo H. A. Bijmolt,
Jaap E. Wieringa,
Koen Pauwels,
2017
.
Tammo H. A. Bijmolt,
Jaap E. Wieringa,
Peter S. H. Leeflang,
2014
.
Peter E. Rossi,
Dominique M. Hanssens,
John R. Hauser,
2013
.
K. Pauwels,
Lan Luo,
2022,
Mark. Sci..
K. Pauwels,
M. R. Lautman,
2009,
Journal of Advertising Research.
K. Pauwels,
Shuba Srinivasan,
G. Yildirim,
2022,
International Journal of Research in Marketing.
Oliver J. Rutz,
K. Pauwels,
Shuba Srinivasan,
2015,
Journal of the Academy of Marketing Science.
Scott A. Neslin,
Koen Pauwels,
S. Neslin,
2015
.
Steven H. Seggie,
K. Pauwels,
E. Soyer,
2017,
AMS Review.
Koen Pauwels,
Els Gijsbrechts,
Harald J. van Heerde,
2008
.
K. Pauwels,
H. Gatignon,
Alina Sorescu,
2017
.
Dominique M. Hanssens,
Marnik G. Dekimpe,
Shuba Srinivasan,
2002,
Manag. Sci..
K. Pauwels,
M. R. Lautman,
2015
.
Koen Pauwels,
Martin R. Lautman,
K. Pauwels,
2009
.
Koen Pauwels,
K. Pauwels,
2017
.
Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
Thorsten Wiesel,
Koen Pauwels,
Joep Arts,
2011,
Mark. Sci..
Evert De Haan,
Thorsten Wiesel,
Koen Pauwels,
2016
.
Koen Pauwels,
Andreas M. Kaplan,
Yubo Chen,
2013
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K. Pauwels,
R. Bezawada,
2013
.
Paul J. Wolfson,
K. Pauwels,
2003
.
K. Pauwels,
Shuba Srinivasan,
V. Nijs,
2003
.
K. Pauwels,
Zeynep Akşehirli,
A. Lackman,
2016
.
Tammo H. A. Bijmolt,
Jaap E. Wieringa,
Peter S.H. Leeflang,
2015
.
Peter C. Verhoef,
Koen H. Pauwels,
K. Pauwels,
2012
.
Peter C. Verhoef,
Koen H. Pauwels,
K. Pauwels,
2005
.
K. Pauwels,
Shuba Srinivasan,
Jorge M. Silva-Risso,
2004
.
K. Pauwels,
Shuba Srinivasan,
Jorge M. Silva-Risso,
2003
.
Raoul V. Kübler,
K. Pauwels,
B. E. Ilhan,
2016
.
K. Pauwels,
Shuba Srinivasan,
M. Vanhuele,
2011
.
Koen Pauwels,
K. Pauwels,
2017
.
K. Vanhoof,
Josee Bloemer,
K. Pauwels,
1997,
ECML.
Dominique M. Hanssens,
Marc Vanhuele,
Shuba Srinivasan,
2014,
Mark. Sci..
D. Reibstein,
K. Pauwels,
2017
.
D. Reibstein,
K. Pauwels,
2010
.
Thorsten Wiesel,
Koen Pauwels,
K. Pauwels,
2009
.
K. Pauwels,
M. Talay,
Seggie Steven,
2023,
SSRN Electronic Journal.
Tammo H. A. Bijmolt,
Jaap E. Wieringa,
Peter S.H. Leeflang,
2015
.
Koen Pauwels,
Anatoli Colicev,
K. Pauwels,
2020
.
Richard A. D'Aveni,
K. Pauwels,
2016
.
Richard A. D'Aveni,
K. Pauwels,
2014,
Journal of the Academy of Marketing Science.
K. Pauwels,
Selin Erguncu,
G. Yildirim,
2013
.
K. Pauwels,
Shuba Srinivasan,
Ahmet C. Kurt,
2021,
International Journal of Research in Marketing.
Anne L. Roggeveen,
Kusum L. Ailawadi,
K. Pauwels,
2022,
Journal of the Association for Consumer Research.
K. Pauwels,
Shuba Srinivasan,
V. Nijs,
2006
.
K. Pauwels,
A. Lackman,
E. Stacey,
2012
.
K. Pauwels,
V. G. Perry,
2022,
Journal of Public Policy & Marketing.
Jaap E. Wieringa,
Koen Pauwels,
Raoul V. Kübler,
2017
.
Emre Soyer,
Koen Pauwels,
Steven H. Seggie,
2019,
Review of Marketing Research.
Koen Pauwels,
K. Pauwels,
2018
.
Dominique M. Hanssens,
K. Pauwels,
M. Dekimpe,
2002
.
Kusum L. Ailawadi,
K. Pauwels,
J. Steenkamp,
2007
.
K. Pauwels,
Shuba Srinivasan,
G. Yildirim,
2023,
Journal of the Academy of Marketing Science.