R. B. Woodruff

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Customer value: The next source for competitive advantage

R. B. Woodruff, R. Woodruff, 1997 .

Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences

D. W. Schumann, R. B. Woodruff, S. F. Gardial, 1994 .

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction

R. B. Woodruff, S. F. Gardial, R. Woodruff, 1996 .

The Initiators of Changes in Customers' Desired Value Results from a Theory Building Study

R. B. Woodruff, D. Flint, R. Woodruff, 2001 .

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

R. B. Woodruff, S. F. Gardial, D. Flint, 2002 .

The influence of culture upon consumers’ desired value perceptions: A research agenda

R. B. Woodruff, S. F. Gardial, Jeffrey W. Overby, 2005 .

French versus American consumers’ attachment of value to a product in a common consumption context: A cross-national comparison

R. B. Woodruff, S. F. Gardial, Jeffrey W. Overby, 2004 .

Customer Value Change in Industrial Marketing Relationships - A Call for New Strategies and Research

R. B. Woodruff, S. F. Gardial, D. Flint, 1997 .

Modeling Consumer Satisfaction Processes Using Experience-Based Norms:

R. B. Woodruff, E. Cadotte, R. L. Jenkins, 1983 .

Expectations and norms in models of consumer satisfaction.

R. B. Woodruff, E. Cadotte, R. L. Jenkins, 1987 .

Measurement of Consumers’ Prior Brand Information

Robert B. Woodruff, R. B. Woodruff, R. Woodruff, 1972 .

An Analytical Approach for Evaluating Sales Territory Performance

R. B. Woodruff, D. Cravens, Joe C. Stamper, 1972 .

An approach for determining criteria of sales performance.

David W. Cravens, Robert B. Woodruff, R. B. Woodruff, 1973 .

Toward A Methodology for Managerial Control of Sales Territories

R. B. Woodruff, D. Cravens, Joe C. Stamper, 1972 .

Marketing in the 21st century customer value: The next source for competitive advantage

R. B. Woodruff, R. Woodruff, 1997 .

Customer Value Change in Industrial Marketing Relationships - A Call for New Strategies and Research

R. B. Woodruff, S. F. Gardial, D. Flint, 1997 .

RESEARCH ON BUSINESS-TO-BUSINESS CUSTOMER VALUE AND SATISFACTION

R. B. Woodruff, D. Flint, R. Woodruff, 2003 .

CUSTOMER-VALUE ANALYSIS HELPS HONE STRATEGY: RESULTS CAN BE INCREASED LOYALTY, LONG-TERM PROFITABILITY, AND GROWTH

R. B. Woodruff, S. F. Gardial, W. Parr, 1999 .

Challenges for Graduate Marketing Education in the Twenty-First Century

R. B. Woodruff, D. Cravens, R. Woodruff, 1990 .

Brand Information Sources, Opinion Change, and Uncertainty

R. B. Woodruff, R. Woodruff, 1972 .

An experimental study of brand information processing by consumer decision-makers

R. B. Woodruff, 1971 .

Measurement of Consumers' Prior

Robert B. Woodruff, R. B. Woodruff, R. Woodruff, 2016 .

The Significance of Consumers’ Mode of Thought in International Marketing

R. B. Woodruff, S. A. Broyles, D. Schumann, 2015 .

Expectations and Norms in Models of Consumer Satisfaction

R. B. Woodruff, E. Cadotte, R. L. Jenkins, 1987 .

Modeling Consumer Satisfaction Processes Using Experience-Based Norms

R. B. Woodruff, E. Cadotte, R. L. Jenkins, 1983 .

A Conceptualization of the Influence of Culture Upon the Customer Value Hierarchy

R. B. Woodruff, Jeffrey W. Overby, R. Woodruff, 2015 .

Issues in a Grounded Theory Study of Customer Desired Value Change: Resolutions using Phenomenology, Ethnography and Holistic Transcript Readings

R. B. Woodruff, D. Flint, 2015 .

A customer-oriented marketing method for hardwood lumber companies

Timothy M. Young, Paul M. Winistorfer, J. O. Idassi, 1994 .

URBAN PUBLIC TRANSPORTATION GOAL DETERMINATION: A RESEARCH APPROACH

David W. Cravens, Robert B. Woodruff, John F. Harper, 1976 .

Marketing’s Service-Dominant Logic and Customer Value

Daniel J. Flint, Robert B. Woodruff, R. B. Woodruff, 2014 .