C. Grönroos

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Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

C. Grönroos, 1994 .

Quo Vadis, marketing? Toward a relationship marketing paradigm

C. Grönroos, 1994 .

Service Management and Marketing: A Customer Relationship Management Approach

C. Grönroos, 2000 .

Critical service logic: making sense of value creation and co-creation

C. Grönroos, Päivi Voima, 2013 .

A Service Quality Model and its Marketing Implications

C. Grönroos, 1984 .

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

C. Grönroos, 1990 .

Marketing services: the case of a missing product

C. Grönroos, 1998 .

Comments on Christian Grönroos' Strategic management and marketing in the service sector

Kenneth L. Bernhardt, C. Grönroos, G. L. Shostack, 1984 .

Accelerating employee-related scholarship in service management: Research streams, propositions, and commentaries

Christian Grönroos, Raymond P. Fisk, Jochen Wirtz, 2017 .

New Competition in the Service Economy: The Five Rules of Service

Christian Grönroos, C. Grönroos, 1988 .

Value co-creation in service logic: A critical analysis

C. Grönroos, 2011 .

Adopting a service logic for marketing

C. Grönroos, 2006 .

Service logic revisited: who creates value? And who co‐creates?

C. Grönroos, 2008 .

Service productivity: Towards a conceptualization of the transformation of inputs into economic results in services

C. Grönroos, K. Ojasalo, 2004 .

Conceptualising value co-creation: A journey to the 1970s and back to the future

Christian Grönroos, C. Grönroos, 2012 .

The value concept and relationship marketing

C. Grönroos, Annika Ravald, 1996 .

Understanding the value process: Value creation in a luxury service context

L. M. Visconti, C. Grönroos, J. Holmqvist, 2020 .

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Christian Grönroos, C. Grönroos, 1994 .

An Applied Service Marketing Theory

C. Grönroos, 1982 .

Service Management and Marketing: Customer Management in Service Competition

C. Grönroos, 2007 .

Service as business logic: implications for value creation and marketing

C. Grönroos, Annika Ravald, 2011 .

A service perspective on business relationships: The value creation, interaction and marketing interface

C. Grönroos, 2011 .

Does Communicating the Customer’s Resource Integrating Role Improve or Diminish Value Proposition Effectiveness?

C. Grönroos, Sandra Streukens, Sara Leroi-Werelds, 2017 .

Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications

C. Grönroos, Annika Ravald, 2009 .

On defining marketing: finding a new roadmap for marketing

Christian Grönroos, C. Grönroos, 2006 .

Value‐driven relational marketing: From products to resources and competencies

C. Grönroos, 1997 .

From Marketing Mix to Relationship Marketing

C. Grönroos, 2012 .

Rethinking marketing communication: From integrated marketing communication to relationship communication

C. Grönroos, Å. Finne, 2009 .

Conceptualising communications strategy from a relational perspective

C. Grönroos, Kirsti Lindberg-Repo, 2002 .

Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

C. Grönroos, K. Storbacka, T. Strandvik, 1994 .

From Scientific Management to Service Management

C. Grönroos, 1994 .

The emergence of the new service marketing: Nordic school perspectives

C. Grönroos, E. Gummesson, 2012 .

The service revolution and its marketing implications: service logic vs service-dominant logic

C. Grönroos, Johanna Gummerus, 2014 .

Reverse use of customer data: implications for service-based business models

C. Grönroos, H. Kuusela, H. Saarijärvi, 2014 .

The perceived service quality concept – a mistake?

C. Grönroos, 2001 .

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

C. Grönroos, 1991 .

The relationship marketing process: communication, interaction, dialogue, value

C. Grönroos, 2004 .

Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements

C. Grönroos, P. Helle, 2012 .

The mental footprint of marketing in the boardroom

C. Grönroos, T. Strandvik, M. Holmlund, 2014 .

Defining Marketing: A Market‐Oriented Approach

C. Grönroos, 1989 .

The NetOffer model: a case example from the virtual marketspace

C. Grönroos, Fredrik Heinonen, Kristina Isoniemi, 2000 .

Relationship marketing: The strategy continuum

Christian Grönroos, C. Grönroos, 1995 .

Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. FromMix to Relationship Towards a Paradigm Shift in Marketing

Christian Grönroos, C. Grönroos, 1994 .

How buyer–seller relationship orientation affects adaptation of sales processes to the buying process

Christian Grönroos, C. Grönroos, Paul Viio, 2016 .

Service Management and Marketing: Managing the Moments of Truth in Service Competition

Christian Grönroos, C. Grönroos, 1992 .

Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creation

Christian Grönroos, C. Grönroos, P. Helle, 2010 .

Internationalization strategies for services

C. Grönroos, 1999 .

Relationship Marketing Logic

Christian Grönroos, C. Grönroos, 1996 .

In Search of a New Logic for Marketing: Foundations of Contemporary Theory

C. Grönroos, 2008 .

Global perspectives on service

Steve Baron, Stephen L. Vargo, Christian Grönroos, 2013 .

Consumer willingness to communicate in a second language

C. Grönroos, Y. V. Vaerenbergh, J. Holmqvist, 2013 .

Design for Service comes to Service Logic

Daniela Sangiorgi, Stefan Holmlid, Bo Edvardsson, 2013 .

Internationalization strategies for services: a retrospective

C. Grönroos, 2016 .

Creating a Relationship Dialogue: Communication, Interaction and Value

Christian Grönroos, C. Grönroos, 2000 .

The need for a system for an extensive information analysis of specific marketing decisions

C. Grönroos, 1973 .

Love at First Sight or a Long-Term Affair?

M. Sääksjärvi, C. Grönroos, K. Hellén, 2007 .

On Defining Marketing: An Analysis of the Updated AMA Definition and an Alternative

C. Grönroos, 2006 .

Relationship marketing: strategic and tactical implications

C. Grönroos, 1996 .

An applied theory for marketing industrial services

C. Grönroos, 1979 .

Service Management and Marketing: Managing the Moments of Truth in Service Competition

C. Grönroos, 1992 .

Critical service logic: making sense of value creation and co-creation

C. Grönroos, Päivi Voima, 2013 .

Value-in-use and service quality: do customers see a difference?

C. Grönroos, Gustav Medberg, 2020 .

Marketing as promise management: regaining customer management for marketing

Christian Grönroos, C. Grönroos, 2009 .

Explaining the servitization paradox: a configurational theory and a performance measurement framework

Christian Grönroos, Armando Calabrese, Luigi Tiburzi, 2021, International Journal of Operations & Production Management.

Value-based sales process adaptation in business relationships

Christian Grönroos, C. Grönroos, Paul Viio, 2014 .

Relationship marketing readiness: theoretical background and measurement directions

C. Grönroos, 2017 .

Service marketing : Nordic School perspectives

Christian Grönroos, Evert Gummesson, C. Grönroos, 1985 .

On Value and Value Creation in Service: A Management Perspective

Christian Grönroos, C. Grönroos, 2017 .

Relationship Marketing: Challenges for the Organization

Christian Grönroos, C. Grönroos, 1999 .

How Does Language Matter for Services? Challenges and Propositions for Service Research

Christian Grönroos, Jonas Holmqvist, C. Grönroos, 2012 .

Health service literacy: complementary actor roles for transformative value co-creation

C. Grönroos, Janet Davey, 2019 .

Making Sense of Value and Value Co-Creation in Service Logic

Christian Grönroos, Päivi Voima, C. Grönroos, 2012 .

Towards Service Logic: The Unique Contribution of Value Co-Creation

C. Grönroos, 2009 .

The role of psychological distance in value creation

C. Grönroos, Duncan Guest, J. Holmqvist, 2015 .

Christian Grönroos: I did it my way

C. Grönroos, 2017 .

Relationship marketing and service: An update

C. Grönroos, 2017 .

Language use in services: Recent advances and directions for future research

Christian Grönroos, Jonas Holmqvist, Yves Van Vaerenbergh, 2017 .

The Rise and Fall of Modern Marketing — and its Rebirth

Christian Grönroos, C. Grönroos, 1998 .

Designing a long range marketing strategy for services

Christian Grönroos, C. Grönroos, 1980 .

Service productivity as mutual learning

C. Grönroos, K. Ojasalo, 2015 .

Higher education service quality, student satisfaction and loyalty

C. Grönroos, T. Kamalanabhan, Viraiyan Teeroovengadum, 2019, Quality Assurance in Education.

Are service marketing models really used in modern practice

Christian Grönroos, Hannele Kauppinen-Räisänen, C. Grönroos, 2015 .

Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic

Daniela Sangiorgi, Stefan Holmlid, Katarina Wetter-Edman, 2014 .

Reforming public services: does service logic have anything to offer?

C. Grönroos, 2018, Public Management Review.

Taking a Customer Focus Back Into the Boardroom: Can Relationship Marketing do it?

C. Grönroos, 2003 .

Value co-creation: critical reflections

Christian Grönroos, Kristina Heinonen, Tore Strandvik, 2015 .

Relationality in the service logic of value creation

Christian Grönroos, Richard J. Varey, C. Grönroos, 2015 .

Viewpoint: service marketing research priorities

C. Grönroos, 2020 .

Towards a Marketing Renaissance: Challenging Underlying Assumptions

C. Grönroos, 2023, Australasian Marketing Journal.

Inter-functional value co-creation as an antecedent of supply chain performance: a study based on the coordination theory

C. Grönroos, M. Pimenta, A. Ferreira, 2023, Journal of Business & Industrial Marketing.

The hybrid consumer: exploring hybrid consumption behaviour

C. Grönroos, Hanna Ehrnrooth, 2013 .

Industrial Marketing under Employee Participation

C. Grönroos, 1980 .

Service Management and Marketing: Managing the Service Profit Logic

C. Grönroos, 2016 .

Viewpoint: service marketing research priorities: service and marketing

C. Grönroos, 2020 .

Are You Ready for Relationship Marketing? It is a Business Challenge

C. Grönroos, 2019, Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth.

Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing

Christian Grönroos, Luiz Moutinho, Thomas Anker, 2015 .

In search of a new logic for marketing : foundations of contemporary marketing theory

C. Grönroos, 2007 .

Learning from the pioneering founders of the service research field

Stephen W. Brown, A. Parasuraman, V. Zeithaml, 2023, Journal of Service Management.

Service Management: A Management Focus for Service Competition

Christian Grönroos, C. Grönroos, 1990 .

Relationship Marketing: The Nordic School Perspective

Christian Grönroos, C. Grönroos, 2000 .

Co-creation of Value in Service Marketing

C. Grönroos, 2020 .

Service Reflections: Service Marketing Comes of Age

C. Grönroos, 2000 .

Word-Of-Mouth Referrals in the Domain of Relationship Marketing

C. Grönroos, Kirsti Lindberg-Repo, 1999 .

ActS – Service design based on human activity sets

C. Grönroos, Johanna Gummerus, Jakob Trischler, 2021, Journal of Service Management.

Scandinavian Management and the Nordic School of Services‐Contributions to Service Management and Quality

Christian Grönroos, C. Grönroos, 1991 .

Business model innovation through the adoption of service logic: evolving to servification

C. Grönroos, 2023, Journal of Service Theory and Practice.

Communication-in-use: customer-integrated marketing communication

C. Grönroos, Å. Finne, 2017 .

Extending the logic: rethinking value creation and co-creation and their marketing implications

C. Grönroos, 2008 .