Ram Herstein

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A summated rating scale for measuring city image

Eugene D. Jaffe, Shaked Gilboa, D. Vianelli, 2015 .

The effect of personality traits on private brand consumer tendencies

Sigal Tifferet, Ram Herstein, Tahir Albayrak, 2012 .

Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

Ram Herstein, B. Barnes, R. Berger, 2015 .

Gender differences in brand commitment, impulse buying, and hedonic consumption

Ram Herstein, Sigal Tifferet, 2012 .

From crisis to success: three case studies in organizational learning

Ram Herstein, Y. Mitki, 2011 .

Private and national brand consumers' images of fashion stores

Eyal Gamliel, Ram Herstein, Shaked Gilboa, 2013 .

The enigma of private brands in the emerging Mediterranean countries

Eugene D. Jaffe, Ram Herstein, Kalanit Efrat, 2010 .

Developing International Business Relationships in a Russian Context

Ram Herstein, B. Barnes, R. Berger, 2016, Management International Review.

An investigation of brand image and its role in brand development

Ram Herstein, 1998 .

Analyzing business-to-business relationships in an Arab context

Ram Herstein, B. Barnes, R. Berger, 2015 .

Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale

Ram Herstein, B. Barnes, R. Berger, 2015 .

Learning mechanisms for designing corporate identity in the banking industry

Eugene D. Jaffe, Ram Herstein, Y. Mitki, 2007 .

Exploring the gap between policy and practice in private branding strategy management in an emerging market

Ram Herstein, B. Barnes, R. Berger, 2017 .

Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs

Ram Herstein, A. Rotem, Lirit Abies Rivin, 2008 .

Ethics and Diamonds : Paradoxical issues surrounding Guanxi relations in China

Ram Herstein, B. Barnes, R. Berger, 2016 .

Innovative training in designing corporate identity

Ram Herstein, Y. Mitki, 2007 .

The evolution of business ethics in India

Ram Herstein, R. Berger, 2014 .

Hosting the Olympics: a city's make-or-break impression

Ram Herstein, R. Berger, 2013 .

Launching store brands in emerging markets: resistance crumbles

Eugene D. Jaffe, Ram Herstein, 2007 .

From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group

Ram Herstein, Y. Mitki, 2008 .

Developing International Business Relationships in a Russian Context

Ram Herstein, B. Barnes, R. Berger, 2016, Management International Review.

Thin line between country, city, and region branding

Ram Herstein, 2012 .

Exploring religious tourist experiences in Jerusalem: The intersection of Abrahamic religions

Ram Herstein, T. Albayrak, M. Caber, 2018, Tourism Management.

WOM antecedents in backpacker travelers

Ram Herstein, J. Abrantes, C. Seabra, 2016 .

The evolution of management from a trust to arm’s length model in family run businesses: The case of the diamond industry

D. Lamond, Ram Herstein, R. Berger, 2016 .

E-commerce solution as a support to business activities of the large hotels in Croatia: a survey

Eugene D. Jaffe, Ram Herstein, 2009 .

The children's city — The transition from a negative to a positive city image

Eugene D. Jaffe, Ram Herstein, 2008 .

Brand management perspectives in the twenty‐first century

Ram Herstein, Moti Zvilling, 2011 .

Cities for sale: How cities can attract tourists by creating events

Ram Herstein, R. Berger, 2014 .

The influence of skepticism on green purchase behaviour

L. Moutinho, Ram Herstein, T. Albayrak, 2011 .

Five typical city branding mistakes: Why cities tend to fail in implementation of rebranding strategies

Eugene D. Jaffe, Ram Herstein, R. Berger, 2014 .

Doing favors in the Arab world

Sheila M. Puffer, D. J. McCarthy, Ram Herstein, 2019, International Journal of Emerging Markets.

The evolution of Chinese business ethics

Ram Herstein, R. Berger, 2014 .

Town and city management paper Forever young: How can a branding destination strategy regenerate a city image? The case of Tel Aviv

Eugene D. Jaffe, Ram Herstein, R. Berger, 2014 .

Effects of message framing and involvement on price deal effectiveness

Ram Herstein, Eyal Gamliel, 2012 .

Chapter 24 – Repositioning destination brands at a time of crisis: Jerusalem

Eugene D. Jaffe, Ram Herstein, Y. Mitki, 2011 .

Need for cognition as a predictor of store brand preferences

Ram Herstein, Sigal Tifferet, 2012 .

Strategies for marketing diamonds in China from the perspective of international diamond SMEs compared to the west

Ram Herstein, R. Berger, 2015 .

Guanxi: the evolutionary process of management in China

Ram Herstein, R. Berger, Y. Mitki, 2013 .

The limits of guanxi from the perspective of the Israeli diamond industry

Ron Berger, Ram Herstein, Ram Herstein, 2012 .

Marketing and Non-Market Based Value Creation: Gifts and “Guanxi”

Ram Herstein, R. Berger, 2013 .

Framing and involvement effects on consumers’ brand choice

Ram Herstein, J. Abrantes, T. Albayrak, 2013 .

Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

Ram Herstein, T. Albayrak, M. Caber, 2021 .

The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels

Shaked Gilboa, Ram Herstein, Eyal Gamliel, 2018 .

Place status, place loyalty and well being: an exploratory investigation of Israeli residents

Shaked Gilboa, Ram Herstein, 2012 .

The influence of motivations in tourists’ involvement

Ram Herstein, Margarida Vicente, Carla Silva, 2016 .

Sport hospitality as a business strategy

Eugene D. Jaffe, Ram Herstein, 2008 .

The effect of individualism on private brand perception: a cross‐cultural investigation

Sigal Tifferet, Ram Herstein, Ram Herstein, 2010 .

The patient–physician relationship: an account of the physician’s perspective

Ram Herstein, R. Berger, Netanel Drori, 2020, Israel Journal of Health Policy Research.

Is guanxi universal in China? Some evidence of a paradoxical shift

Ram Herstein, B. Barnes, R. Berger, 2017 .

Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice

Ram Herstein, Eyal Gamliel, 2013 .

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Ram Herstein, Eyal Gamliel, 2011 .

The effect of framing on willingness to buy private brands

Eyal Gamliel, Ram Herstein, Ram Herstein, 2007 .

Opportunities and pitfalls of Chinese agricultural businesses to become international brands

Eugene D. Jaffe, Ram Herstein, M. Zwilling, 2010 .

Corporate Image Reinforcement in an Era of Terrorism through Integrated Marketing Communication

Eugene D. Jaffe, Ram Herstein, Y. Mitki, 2008 .

Israel Cancer Association: promoting the fight against breast cancer with IMC strategy

Eugene D. Jaffe, Ram Herstein, Y. Mitki, 2008 .

Much more than sports: sports events as stimuli for city re-branding

Ram Herstein, R. Berger, 2013 .

China's Social Market Economy: The Leverage of Economic Growth

Chong Ju Choi, Ron Berger, Ram Herstein, 2013, Int. J. Asian Bus. Inf. Manag..

How companies from developing and emerging countries can leverage their brand equity in terms of place branding

Eugene D. Jaffe, Ram Herstein, R. Berger, 2014 .

The role of private branding in improving service quality

Eyal Gamliel, Ram Herstein, Ram Herstein, 2006 .

The Effect of Private Brands on Leveraging Service Quality and Satisfaction

Shaked Gilboa, Ram Herstein, Eyal Gamliel, 2014 .

Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach

Ram Herstein, J. Abrantes, Carla Silva, 2019 .