Tomás Bayón

发表

How Customer Satisfaction Affects Employee Satisfaction and Retention in a Professional Services Context

Regina-Viola Frey, Tomás Bayón, Dirk Totzek, 2013 .

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

Tomás Bayón, Florian v Wangenheim, Florian v. Wangenheim, 2007 .

The effect of word of mouth on services switching

Tomás Bayón, F. Wangenheim, 2004 .

Customer Equity Marketing: the Intangible

Tomás Bayón, F. Bauer, 2002 .

Behavioral Consequences of Overbooking Service Capacity

Florian von Wangenheim, Tomás Bayón, Tomás Bayón, 2007 .

Customer Equity Marketing:: Touching the Intangible

Hans H. Bauer, Tomás Bayón, Tomás Bayón, 2002 .

Facebook and the cultivation of ethnic diversity perceptions and attitudes

Martin Eisend, Erik Hermann, Tomás Bayón, 2020, Internet Res..

Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor

M. Eisend, Tomás Bayón, L. Ivanov, 2019, International Journal of Advertising.

Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers

Florian von Wangenheim, Tomás Bayón, Tomás Bayón, 2004 .

School of Business Administration Valuation of Customers ’ Word-of-Mouth Referrals : Approach and First Result

Tomás Bayón, 2002 .

School of Business Administration Satisfaction , Loyalty and Word-of-Mouth Within a Firm ’ s Customer Base : Differences Between Stayers , Switchers and Referral Switchers

Tomás Bayón, F. Wangenheim, 2001 .

School of Business Administration The Effect of Word of Mouth on Services Switching Decisions : Perceived Influence and Actual Choice

Tomás Bayón, Florian v. Wangenheim, Tomás Bayón, 2002 .

Neuere Mikroökonomie und Marketing

Tomás Bayón, 1997 .

The Role of Customer Relationship Vulnerability in Service Recovery

M. Eisend, Tomás Bayón, A. Haas, 2023, Journal of Service Research.