Torsten Bornemann

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Corporate Social Responsibility in Business-to-Business Markets

Christian Homburg, Marcel Stierl, Torsten Bornemann, 2012 .

In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value

Christian Homburg, Torsten Bornemann, Lisa Schöler, 2015 .

Preannouncing pioneering versus follower products: what should the message be?

Dirk Totzek, Christian Homburg, Torsten Bornemann, 2009 .

Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge

Jan Wieseke, Torsten Bornemann, Christian Homburg, 2009 .

Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Christian Homburg, Torsten Bornemann, J. Wieseke, 2009 .

Experiments in Market Research

Torsten Bornemann, Stefan Hattula, 2021, Handbook of Market Research.

Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment

Christian Homburg, Torsten Bornemann, Max Kretzer, 2014 .

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Christian Homburg, Marcel Stierl, Torsten Bornemann, 2013 .

Psychological Distance and the Dual Role of Price

Christian Homburg, Torsten Bornemann, 2011 .

Successive product generations: financial implications of industry release rhythm alignment

Torsten Bornemann, Stefan Hattula, Cornelia Hattula, 2019, Journal of the Academy of Marketing Science.

Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts

Torsten Bornemann, J. Wieseke, S. Alavi, 2015 .

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Philipp G. Sandner, Christian Homburg, Torsten Bornemann, 2013 .

Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships

Christian Homburg, Marcel Stierl, Torsten Bornemann, 2012 .

Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability

Jan R. Landwehr, Torsten Bornemann, Svenja Winkler, 2022, Social Psychological and Personality Science.

Talented people and strong brands: The contribution of human capital and brand equity to firm value

Christian Homburg, Torsten Bornemann, Arnd Vomberg, 2015 .

Corporate Social Responsibility in Business-to-Business iViarkets : How Organizational Customers Account for Supplier Corporate Sociai Responsibiiity Engagement

Christian Homburg, Torsten Bornemann, iVlarcel Stier, 2013 .

Consumer Choice Among Product Assortments in Virtual QR Code Stores

Stefan Hattula, Dominick Walter, Torsten Bornemann, 2015, ICIS.

Creating Shareholder Value Via Collaborative Innovation: The Role of Industry and Resource Alignment in Knowledge Exploration

Torsten Bornemann, Sebastian Heil, 2018 .

Consumer Decision-Making of Older People: A 45-Year Review

Torsten Bornemann, Stefan Hattula, Dominik Hettich, 2018, The Gerontologist.

Over, out, but present: recalling former sponsorships

Torsten Bornemann, Stefan Hattula, Alexander Edeling, 2017 .

Dynamic Governance Matching in Solution Development

Torsten Bornemann, L. Colm, Andrea Ordanini, 2020, Journal of Marketing.

Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment

Christian Homburg, Torsten Bornemann, Max Kretzer, 2013, Journal of the Academy of Marketing Science.

Individual determinants of emotional eating: A simultaneous investigation

Torsten Bornemann, Stefan Hattula, Alexandra Mantau, 2018, Appetite.