Wei-Na Lee

发表

The effect of information overload on consumer choice quality in an on-line environment

Byung-Kwan Lee, Wei-Na Lee, Wei‐Na Lee, 2004 .

Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S.

Wei-Na Lee, J. Yoo, Wei‐Na Lee, 2020, International Communication Gazette.

Attitudes Toward Advertising

Wei-Na Lee, C. Ferle, Wei‐Na Lee, 2003 .

Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions

Wei-Na Lee, Carrie La Ferle, Wei‐Na Lee, 2005, Journal of Advertising Research.

A Comparison of Objective Characteristics and User Perception of Web Sites

Wei-Na Lee, P. Stout, Se-jin Lee, 2004 .

Antecedents and Consequences of Perceived Interactivity

Wei-Na Lee, Joonhyung Jee, Wei‐Na Lee, 2002 .

Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

Yoon Hi Sung, Wei-Na Lee, R. Lim, 2018, Journal of Business Research.

Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Wei-Na Lee, Wei-Na Lee, Jin Kyun Lee, 2009 .

LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Sejung Marina Choi, Wei-Na Lee, H. Kim, 2005 .

Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix

Sejung Marina Choi, Wei-Na Lee, Wei-Na Lee, 2007 .

The Role of Involvement in Country-of-Origin Effects on Product Evaluation

Byung-Kwan Lee, Wei-Na Lee, Taiwoong Yun, 2005 .

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Wei-Na Lee, Yongjun Sung, Jie Zhang, 2010 .

The effects of country-of-origin fit on cross-border brand alliances

Byung-Kwan Lee, Wei-Na Lee, Jin Kyun Lee, 2018, Asia Pacific Journal of Marketing and Logistics.

Ethnicity and Consumer Product Evaluation: a Cross-Cultural Comparison of Korean Immigrants and Americans

Wei-Na Lee, K. R. Um, 1992 .

Changing media consumption in a new home: Acculturation patterns among hong kong immigrants to Canada

Wei-Na Lee, David K. Tse, Wei-Na Lee, 1994 .

Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes

Wei-Na Lee, Wei‐Na Lee, 2019, Journal of Advertising.

Schematic Processing of Brand Information: the Impact of Causally Central Attributes on the Responses to Brands

Wei-Na Lee, Dongyoung Sohn, Joonhyung Jee, 2005 .