Deepak Sirdeshmukh

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Agency and trust mechanisms in consumer satisfaction and loyalty judgments

Jagdip Singh, Deepak Sirdeshmukh, 2000 .

Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience

Paul W. Miniard, Deepak Sirdeshmukh, Sunil Bhatla, 1992 .

Consumer Trust, Value, and Loyalty in Relational Exchanges

Jagdip Singh, Deepak Sirdeshmukh, B. Sabol, 2002 .

Peripheral Persuasion and Brand Choice

Deepak Sirdeshmukh, Paul W. Miniard, Deepak Sirdeshmukh, 1992 .

The Effects of Slack Resources and Environmentalthreat on Product Exploration and Exploitation

Glenn B. Voss, Deepak Sirdeshmukh, Z. Voss, 2008 .

Investigating industry context effects in consumer-firm relationships: Preliminary results from a dispositional approach

E. Nijssen, Jagdip Singh, Deepak Sirdeshmukh, 2003 .

Towards a Dispositional Approach for Investigating Industrial Context Effects in Consumer-Firm Relationships

E. Nijssen, Jagdip Singh, Deepak Sirdeshmukh, 2003 .

Environmental Analysis in Hospital Pharmacy: Assessing Threats and Opportunities

Deepak Sirdeshmukh, S. Birdwell, D. Pathak, 1990 .

Key Account Management and the Relationship Lifecycle: Towards a Framework for Collaboration

Nicholas J. Ashill, Deepak Sirdeshmukh, E. Naumann, 2013 .

TOWARDS A DISPOSITIONAL APPROACH FOR INVESTIGATING INDUSTRY EFFECTS IN CONSUMER-FIRM RELATIONSHIPS

E. Nijssen, Jagdip Singh, Deepak Sirdeshmukh, 2003 .

Dispositional Approach Investigating Industry Context Effects in Consumer-Firm Relationships : Preliminary Results From a

E. Nijssen, Jagdip Singh, Deepak Sirdeshmukh, 2002 .

Reducing Competitive Ad Interference

Deepak Sirdeshmukh, H. Rao Unnava, Deepak Sirdeshmukh, 1994 .

Drivers of user loyalty intention and commitment to a search engine: An exploratory study

M. S. Khan, Norita B. Ahmad, Norita Ahmad, 2018, Journal of Retailing and Consumer Services.

A Tale of Two Orientations - Market Orientation and Consumers' Orientation Revisited

E. Nijssen, Jagdip Singh, Deepak Sirdeshmukh, 2001 .

Consumer evaluation of brand extensions

Deepak Sirdeshmukh, Deepak Sirdeshmukh, 1995 .

The Vulnerable Consumer in the High Blood Pressure Drug Market: Bothered But Satisfied?

Deepak Sirdeshmukh, S. Kucukarslan, R. Segal, 1993 .