Reinhard Prügl

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'Pyramiding': Efficient Identification of Rare Subjects

Eric von Hippel, Reinhard Prügl, Nikolaus Franke, 2008 .

Capturing the Heterogeneity of Family Firms: Reviewing Scales to Directly Measure Socioemotional Wealth

Reinhard Prügl, 2018, The Palgrave Handbook of Heterogeneity among Family Firms.

Measuring socioemotional wealth in family-owned and -managed firms: A validation and short form of the FIBER Scale

Reinhard Prügl, Jana Hauck, Julia Suess-Reyes, 2016 .

Preparing Business Students for Cooperation in Multidisciplinary New Venture Teams: Empirical Insights from a Business Planning Course

Reinhard Prügl, Christian Lüthje, Christian Lüthje, 2005 .

1 “ Pyramiding ” : Efficient identification of rare subjects

E. Hippel, N. Franke, Reinhard Prügl, 2009 .

Digital transformation: a review, synthesis and opportunities for future research

Reinhard Prügl, S. Nadkarni, 2020, Management Review Quarterly.

Innovation activities during intra-family leadership succession in family firms: An empirical study from a socioemotional wealth perspective☆

Reinhard Prügl, Jana Hauck, 2015 .

Experimental studies in family business research

Reinhard Prügl, Reinhard Prügl, Maximilian Lude, 2020 .

Responding to Digital Transformation by External Corporate Venturing: An Enterprising Family Identity and Communication Patterns Perspective

Reinhard Prügl, D. Spitzley, 2020 .

Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity

Reinhard Prügl, Susanne Beck, 2018, Family Business Review.

Branding the family firm: A review, integrative framework proposal, and research agenda

Claudia Binz Astrachan, Reinhard Prügl, Isabel C. Botero, 2018 .

Communicating the family firm brand: Antecedents and performance effects

Reinhard Prügl, Susanne Beck, Katharina Walter, 2020, European Management Journal.

Identifying Future Strategic Options for the Automotive Industry

Reinhard Prügl, C. Malorny, Giordano Koch, 2012 .

Identifying and Analysing the Drivers of Heterogeneity Among Ecosystem Builder Accelerators

Reinhard Prügl, Susanne Beck, M. Hubert, 2018, R&D Management.

Special Issue: “From Family Identity to Family Firm Image and Reputation: Exploring Facets of the Perception of Family Influence in Branding, Marketing, and Other Messaging” Call for papers

Barry J. Babin, Joseph F. Hair, Claudia Binz Astrachan, 2017 .

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

Reinhard Prügl, Martin Schreier, Stefan Oberhauser, 2006 .

Extending Lead User Theory: Antecedents and Consequences of Consumers' Lead Userness

Reinhard Prügl, Martin Schreier, Reinhard Prügl, 2007 .

Learning from Leading-Edge Customers at the Sims: Opening Up the Innovation Process Using Toolkits

Reinhard Prügl, Martin Schreier, Reinhard Prügl, 2006 .

Love is in the air. Consumers' perception of products from firms signaling their family nature

Reinhard Prügl, Maximilian Lude, Natalie Rauschendorfer, 2021, Psychology & Marketing.

Why the family business brand matters: Brand authenticity and the family firm trust inference

Reinhard Prügl, Maximilian Lude, 2018, Journal of Business Research.

A User Community-Based Approach to Leveraging Technological Competences: An Exploratory Case Study of a Technology Start-Up from MIT

Reinhard Prügl, Peter Keinz, P. Keinz, 2010 .

An explorative model of business model scalability

Georg Stampfl, Reinhard Prügl, Vincent Osterloh, 2013 .

Crossing Domain-Specific Boundaries in Search of Innovation: Exploring the Potential of 'Pyramiding'

Marion Poetz, Reinhard Prügl, Reinhard Prügl, 2009 .

The family factor: How collaborative dialogue between owner managers and the owner family shapes firm-level outcomes

Reinhard Prügl, Nils D. Kraiczy, Andreas Hack, 2021, Journal of Small Business Management.

Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory

Reinhard Prügl, Maximilian Lude, 2018, Entrepreneurship Theory and Practice.

Crisis Favors the Prepared Firm

Reinhard Prügl, Maximilian Lude, L. Bechthold, 2021, Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry.

Marketing and branding in family business: Assessing the landscape and charting a path forward

Reinhard Prügl, Barry J. Babin, Joseph F. Hair, 2019, Journal of Family Business Strategy.

From Family Identity to Family Firm Image and Reputation: Exploring Facets of the Perception of Family Influence in Branding, Marketing, and Other Messaging

Barry J. Babin, Joseph F. Hair, Claudia Binz Astrachan, 2017 .

Revealing the family: Effects of being perceived as a family firm in the recruiting market in Germany

Reinhard Prügl, Reinhard Prügl, Isabel C. Botero, 2017 .

“Pyramiding: Efficient search for rare subjects”

Eric von Hippel, Reinhard Prügl, Nikolaus Franke, 2009 .

Founding or succeeding? Exploring how family embeddedness shapes the entrepreneurial intentions of the next generation

Reinhard Prügl, T. Minola, M. Brumana, 2021, Technological Forecasting and Social Change.

Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude

Reinhard Prügl, Maximilian Lude, Natalie Rauschendorfer, 2023, Journal of Product & Brand Management.

Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies

Reinhard Prügl, Isabel C. Botero, Maximilian Lude, 2018, The Palgrave Handbook of Heterogeneity among Family Firms.

Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States

Reinhard Prügl, Oliver Koll, Maximilian Lude, 2023, Family Business Review.