Christian V. Baccarella

发表

Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)

Kai-Ingo Voigt, Timm Trefzger, Oxana Kleinöder, 2015 .

Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era

Kai-Ingo Voigt, Christian V. Baccarella, Christian Scheiner, 2016, HCI.

This is How We Do It: Untangling Patterns of Super Successful Social Media Activities

Kai-Ingo Voigt, Christian V. Baccarella, Timm F. Wagner, 2018, HCI.

Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs

Christian V. Baccarella, Christian W. Scheiner, Christian Scheiner, 2016, HCI.

TECHNOLOGY IDENTIFICATION IN RELATION TO EMBEDDED SYSTEMS

David Hoffmann, Christian Arnold, Kai-Ingo Voigt, 2015 .

Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media

Kai-Ingo Voigt, Christian V. Baccarella, Lukas Maier, 2019, HCI.

Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles

Kai-Ingo Voigt, Christian V. Baccarella, Christian W. Scheiner, 2020 .

Untangling Social Media Excellence: Five Typical Patterns of Super Successful Posts

Kai-Ingo Voigt, Christian V. Baccarella, Timm F. Wagner, 2017 .

Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study

Kai-Ingo Voigt, Christian V. Baccarella, Sebastian K. Fixson, 2020 .

Framing social media communication: Investigating the effects of brand post appeals on user interaction

Kai-Ingo Voigt, Christian V. Baccarella, Timm F. Wagner, 2017 .

Takin' Care of Business Models: The Impact of Business Model Evaluation on Front‐End Success

Alexander Kock, Kai-Ingo Voigt, Christian V. Baccarella, 2018 .

Exploring the Effects of Creativity Training on Creative Performance and Creative Self‐Efficacy: Evidence from a Longitudinal Study

Kai-Ingo Voigt, Christian V. Baccarella, Martin Meinel, 2019 .

The Legitimization Effect of Crowdfunding Success: A Consumer Perspective

Christian V. Baccarella, Timm F. Wagner, K. Voigt, 2021, Entrepreneurship Theory and Practice.

How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness

Christian V. Baccarella, K. Voigt, C. Baccarella, 2021 .

Social media? It's serious! Understanding the dark side of social media

Christian V. Baccarella, Timm F. Wagner, Jan H. Kietzmann, 2018, European Management Journal.

Thinking patterns and gut feeling in technology identification and evaluation

Christian V. Baccarella, Christian W. Scheiner, J. Bessant, 2015 .

ORGANISATIONAL AND INDIVIDUAL UNLEARNING IN IDENTIFICATION AND EVALUATION OF TECHNOLOGIES

Christian V. Baccarella, Christian W. Scheiner, J. Bessant, 2016 .

The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies

Christian V. Baccarella, K. Voigt, C. Baccarella, 2011, 2011 Proceedings of PICMET '11: Technology Management in the Energy Smart World (PICMET).

The effects of market and service-orientation on the success of solution providers in the German manufacturing sector

Christian V. Baccarella, K. Voigt, C. Baccarella, 2012, 2012 Proceedings of PICMET '12: Technology Management for Emerging Technologies.

Contract research as a part of new product development

M. von Zimmermann, Kai-Ingo Voigt, Christian V. Baccarella, 2012, 2012 Proceedings of PICMET '12: Technology Management for Emerging Technologies.

PARTICIPATION MOTIVES, MORAL DISENGAGEMENT, AND UNETHICAL BEHAVIOUR IN IDEA COMPETITIONS

Christian V. Baccarella, Christian W. Scheiner, J. Bessant, 2017, International Journal of Innovation Management.

Technology Adoption with Reference to Embedded Systems

Christian V. Baccarella, K. Voigt, C. Baccarella, 2015 .

Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

Christian V. Baccarella, A. Brem, K. Voigt, 2011 .

Advertising for high-technology products in the product launch phase - a content-analysis

Christian V. Baccarella, K. Voigt, C. Baccarella, 2010 .

Streaming Killed the Download Star! How the Business Model of Streaming Services Revolutionizes Music Distribution

Christian V. Baccarella, K. Voigt, C. Baccarella, 2015 .

The effect of organizational support for creativity on innovation and market performance: the moderating role of market dynamism

Christian V. Baccarella, Timm F. Wagner, K. Voigt, 2021, Journal of Manufacturing Technology Management.

Communicating technological innovations

Christian V. Baccarella, Timm F. Wagner, K. Voigt, 2017 .

In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features

Christian V. Baccarella, C. Baccarella, Markus Beckmann, 2019, Technological Forecasting and Social Change.

Averting the rise of the dark side of social media: The role of sensitization and regulation

Christian V. Baccarella, Timm F. Wagner, Jan H. Kietzmann, 2020 .

The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda

Christian V. Baccarella, Lukas Maier, 2024, Journal of Product Innovation Management.

University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers

Christian V. Baccarella, K. Voigt, M. Schreier, 2023, Journal of Marketing.