R. Srivastava

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W. Cleveland, R. Srivastava, 1985 .

Jack D. Kulchitsky, J. Horowitz, F. Sultan, 1990 .

Allan D. Shocker, G. Day, R. Srivastava, 1979 .

Tasadduq A. Shervani, Liam Fahey, R. Srivastava, 1998 .

Rajendra K. Srivastava, S. Srinivasan, R. Srivastava, 1997 .

Allan D. Shocker, G. Day, R. Srivastava, 1979 .

Sridhar N. Ramaswami, Rajendra K. Srivastava, Mukesh Bhargava, 2004 .

Tasadduq A. Shervani, Liam Fahey, R. Srivastava, 1998 .

William T. Ross, Rajdeep Grewal, R. Srivastava, 2014 .

Rajendra K. Srivastava, Judy K. Frels, Tasadduq A. Shervani, 2003 .

Kevin Lane Keller, Robert P. Leone, V. Rao, 2006 .

Allan D. Shocker, R. Srivastava, M. Alpert, 1984 .

Jin K. Han, Namwoon Kim, R. Srivastava, 2001 .

Vijay Mahajan, Rajendra K. Srivastava, Eitan Muller, 1990 .

Wagner A. Kamakura, Rajendra K. Srivastava, R. Srivastava, 1984 .

R. Srivastava, A. Sinha, Ljubomir Pupovac, 2022, Journal of the Academy of Marketing Science.

Thomas H. Mcinish, R. Srivastava, S. Ramaswami, 1993 .

R. Srivastava, L. Hollebeek, V. Kumar, 2022, Journal of the Academy of Marketing Science.

S. Raj, R. Staelin, R. Srivastava, 1978 .

Todd J. Arnold, Dhruv Grewal, Namwoon Kim, 2019, Journal of Retailing.

Rajendra K. Srivastava, T. Wiesel, R. Srivastava, 2010 .

Rajendra K. Srivastava, Namwoon Kim, Namwoon Kim, 1998 .

William T. Ross, Rajdeep Grewal, R. Srivastava, 2013, Marketing Letters.

R. Srivastava, Tom Chen, L. Hollebeek, 2016, Journal of the Academy of Marketing Science.

Wagner A. Kamakura, Rajendra K. Srivastava, R. Srivastava, 1986 .

R. Srivastava, L. Hollebeek, V. Kumar, 2020, Journal of Service Research.

V. Kumar, R. Srivastava, Vinay Kumar, 2019, Journal of the Academy of Marketing Science.

Dominique M. Hanssens, R. Rust, R. Srivastava, 2009 .

Sundar G. Bharadwaj, R. Srivastava, S. C. Bahadir, 2015, Journal of International Business Studies.

Vijay Mahajan, Rajendra K. Srivastava, Eitan Muller, 1990 .

George S. Day, Rajendra K. Srivastava, Allan D. Shocker, 1978 .

Rajendra K. Srivastava, Jin K. Han, Namwoon Kim, 1999, Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

Sridhar N. Ramaswami, Rajendra K. Srivastava, Thomas H. McInish, 1992 .

R. Srivastava, V. Kumar, 2022, Journal of Creating Value.

Lopo L. Rego, R. Srivastava, John H. Roberts, 2021, International Journal of Research in Marketing.

Donald R. Lehmann, Peter C. Verhoef, Rajendra K. Srivastava, 2002 .

Linda L. Price, Thomas H. Mcinish, R. Srivastava, 1984 .

R. Srivastava, Prof Vikas Kumar, S. Ramaswami, 2000 .

Rajendra K. Srivastava, R. Srivastava, R. Green, 1986 .

R. Srivastava, 2008, China: An International Journal.

Rajendra K. Srivastava, Wayne D. Hoyer, Jacob Jacoby, 1984 .