D. Moore

发表

Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

R. Bagozzi, D. Moore, David J. Moore, 1994 .

Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes, Subjective Norms, and Resistance to Temptation

R. Bagozzi, L. Leone, D. Moore, 2004 .

Stereotyping effects on consumers' evaluation of advertising: Impact of racial differences between actors and viewers

William J. Qualls, W. Qualls, D. Moore, 1990 .

Emotion as a Mediator of the Influence of Gender on Advertising Effectiveness: Gender Differences in Online Self-Reports

D. Moore, David Moore, David J. Moore, 2007 .

Affect Intensity and the Consumer's Attitude toward High Impact Emotional Advertising Appeals

D. Moore, William D. Harris, David Moore, 1996 .

Affect Intensity: An Individual Difference Response to Advertising Appeals

D. Moore, William D. Harris, Hong C. Chen, 1995 .

Affect Intensity, Gender and the Expression of Emotion in Response to Advertising Appeals

D. Moore, 2004 .

Forewarning of content and involvement: Consequences for persuasion and resistance to persuasion

Richard Reardon, D. Moore, Hong C. Chen, 1992 .

Do Multiple Source Appeals Enhance the Confidence Level of Message Recipients

W. Qualls, D. Moore, R. Reardon, 1989 .

The Generation Effect in Advertising Appeals

F. Durso, D. Moore, R. Reardon, 1986 .

An Information Processing Interpretation of Cross-National Consumer Characteristics

D. Moore, R. Olshavsky, Jeen-Su Lim, 1988 .

Exploring the role of individual differences in affect intensity on the consumer's response to

D. Moore, William D. Harris, 1994 .