Yong Su

The impact of virtual community trust influence over consumer participation in online group-buying

I-Chun Chang, Jina Lee, Yong Su, 2011, 2011 International Conference on E-Business and E-Government (ICEE).

Modeling for Information Transmission of Consumer Products Quality and Safety Based on the Social Network

Yong Su, Yingcheng Xu, Xiaohong Gao, 2015 .

Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service

Lih-Bin Oh, Hao Ma, Yong Su, 2014, Int. J. Netw. Virtual Organisations.

Impact of Need for Control on Multichannel Consumers' Convenience Expectations of Online Order/In-store Pickup Service

Hao Ma, Yong Su, Lih-Bin Oh, 2013, WHICEB.

A study on the impact of online brand community interaction model on brand loyalty — Focusing on the online automobile brand community

I-Chun Chang, Jina Lee, Yong Su, 2011, 2011 International Conference on E-Business and E-Government (ICEE).