K. Gwinner

发表

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Dwayne D. Gremler, T. Hennig-Thurau, K. Gwinner, 2004 .

Customer-Employee Rapport in Service Relationships

Dwayne D. Gremler, K. Gwinner, 2000 .

Customization of the service experience: the role of the frontline employee

Lance A. Bettencourt, L. A. Bettencourt, K. Gwinner, 1996 .

Testing the implied mediational role of cognitive age

K. Gwinner, N. Stephens, Nancy Stephens, 2001 .

Rapport-Building Behaviors Used by Retail Employees

Dwayne D. Gremler, K. Gwinner, 2008 .

Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior

K. Gwinner, N. Stephens, Nancy Stephens, 1998 .

The impact of customer participation and service expectation on Locus attributions following service failure

H. Yen, K. Gwinner, Wanru Su, 2004 .

The antecedent role of customer-to-employee relationships in the development of customer-to-firm relationships

K. Gwinner, Wansoo Kim, C. Ok, 2010 .

A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors.

Lance A. Bettencourt, M. Meuter, L. A. Bettencourt, 2001, The Journal of applied psychology.

Job satisfaction, changes in occupational area, and commitment to a career in food supply veterinary medicine.

K. Gwinner, D. Andrus, J. Prince, 2006, Journal of the American Veterinary Medical Association.

Toward a theory of repeat purchase drivers for consumer services

Caroline Wiertz, Michael Paul, Thorsten Hennig-Thurau, 2009 .

Understanding Relationship Marketing Outcomes

Dwayne D. Gremler, T. Hennig-Thurau, K. Gwinner, 2002 .

Service Customization Through Employee Adaptiveness

Mary Jo Bitner, Stephen W. Brown, K. Gwinner, 2005 .

Consumer perceptions of Internet retail service quality

Philip J. Trocchia, K. Gwinner, S. Janda, 2002 .

WHAT MAKES MAVENS TICK? EXPLORING THE MOTIVES OF MARKET MAVENS INITIATION OF INFORMATION DIFFUSION

K. Gwinner, G. Walsh, S. Swanson, 2004 .

Building Brand Image Through Event Sponsorship: The Role of Image Transfer

J. Eaton, K. Gwinner, 1999 .

Generating positive word‐of‐mouth communication through customer‐employee relationships

Dwayne D. Gremler, Stephen W. Brown, K. Gwinner, 2001 .

Relational benefits in services industries: The customer’s perspective

Mary Jo Bitner, Dwayne D. Gremler, K. Gwinner, 1998 .

A model of fan identification: antecedents and sponsorship outcomes

K. Gwinner, S. Swanson, 2003 .

Why Customers Build Relationships with Companies — and Why Not

Dwayne D. Gremler, T. Hennig-Thurau, K. Gwinner, 2000 .

A model of image creation and image transfer in event sponsorship

K. Gwinner, 1997 .

Internet retail customer loyalty: the mediating role of relational benefits

H. Yen, K. Gwinner, 2003 .

Purchasing vacation packages through shop-at-home television programs: An analysis of consumers' consumption motives

Gianfranco Walsh, K. Gwinner, G. Walsh, 2009 .

Importance-performance analysis of food-supply veterinary medicine career commitment.

K. Gwinner, D. Andrus, B. Prince, 2006, Journal of veterinary medical education.

Relational benefits research: a synthesis

Dwayne D. Gremler, K. Gwinner, Kevin P. Gwinner, 2015 .

Attracting students into careers in food supply veterinary medicine.

K. Gwinner, D. Andrus, J. Prince, 2006, Journal of the American Veterinary Medical Association.

Unique educational methods to improve the veterinary employment selection process for rural mixed-animal practices.

K. Gwinner, B. White, D. Andrus, 2007, Journal of veterinary medical education.

Applicant expectations and decision factors for jobs and careers in food-supply veterinary medicine.

K. Gwinner, D. Andrus, J. Prince, 2008, Journal of veterinary medical education.

Future demand, probable shortages, and strategies for creating a better future in food supply veterinary medicine.

K. Gwinner, D. Andrus, J. Prince, 2006, Journal of the American Veterinary Medical Association.

Alumni Satisfaction and Behavioral Intentions: University versus Departmental Measures

K. Gwinner, R. F. Beltramini, 1995 .

The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context

Gregg Bennett, K. Gwinner, Gregg Bennett, 2008 .

MANAGING SERVICE RELATIONSHIPS IN A GLOBAL ECONOMY: EXPLORING THE IMPACT OF NATIONAL CULTURE ON THE RELEVANCE OF CUSTOMER RELATIONAL BENEFITS FOR GAINING LOYAL CUSTOMERS

Dwayne D. Gremler, T. Hennig-Thurau, K. Gwinner, 2005 .

Academic food-supply veterinarians: future demand and likely shortages.

K. Gwinner, D. Andrus, J. Bruce Prince, 2006, Journal of Veterinary Medical Education.

Work conditions, job preparation, and placement strategies for food-animal veterinarians.

K. Gwinner, D. Andrus, J. Prince, 2006, Journal of veterinary medical education.

The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits

Thorsten Hennig-Thurau, Dwayne D. Gremler, T. Hennig-Thurau, 2000 .

Understanding and managing customer relational benefits in services: a meta-analysis

Dwayne D. Gremler, K. Gwinner, Yves Van Vaerenbergh, 2020, Journal of the Academy of Marketing Science.

Understanding and managing customer relational benefits in services: a meta-analysis

Dwayne D. Gremler, K. Gwinner, Yves Van Vaerenbergh, 2019, Journal of the Academy of Marketing Science.

Motivations of college student game attendance and word-of-mouth behavior: the impact of gender differences

Scott R. Swanson, Swinder Janda, K. Gwinner, 2003 .

Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit

K. Gwinner, S. Swanson, Brian V. Larson, 2009 .