B. Calder
发表
B. Wrenn,
S. LaTour,
B. Calder,
1994,
Hospital & health services administration.
B. Calder,
D. Iacobucci,
Alexa Bezjian-Avery,
1998
.
Alice M. Tybout,
B. Calder,
L. Phillips,
1981
.
Alice M. Tybout,
B. Calder,
L. Phillips,
1982
.
Alice M. Tybout,
B. Calder,
1999
.
Alice M. Tybout,
B. Calder,
L. Phillips,
1983
.
Barry M. Staw,
B. M. Staw,
B. Calder,
1975,
Journal of personality and social psychology.
A. Tamhane,
E. Malthouse,
B. Calder,
2007
.
Bobby J. Calder,
Chester A. Insko,
B. Calder,
1974
.
B. Calder,
B. Sternthal,
1980
.
B. Calder,
1975
.
Alice M. Tybout,
Bobby J. Calder,
Brian Sternthal,
1987
.
E. Malthouse,
B. Calder,
Ute Schaedel,
2009
.
Bobby J. Calder,
B. Calder,
1977
.
Bobby J. Calder,
Edward C. Malthouse,
E. Malthouse,
2015
.
Jing Wang,
Bobby J. Calder,
B. Calder,
2006
.
Bobby J. Calder,
Thomas D. Cook,
James R. Bean,
1970
.
Ewa Maslowska,
Bobby J. Calder,
Edward C. Malthouse,
2016
.
B. Calder,
R. E. Burnkrant,
1977
.
B. Calder,
N. M. Didow,
D. Roedder,
1978
.
B. Calder,
B. Sternthal,
1980
.
Bobby J. Calder,
Mark Vandenbosch,
Edward C. Malthouse,
2016
.
T. S. Robertson,
J. Rossiter,
B. Calder,
1975
.
Bobby J. Calder,
B. Calder,
Charles Spinosa,
2000
.
B. Calder,
E. M. Felcher,
1990
.
Alice M. Tybout,
B. Calder,
1987
.
Bobby J. Calder,
B. Calder,
1977
.
B. Calder,
1986
.
B. Calder,
Junnan He,
2020,
Journal of Business Research.
Bobby J. Calder,
Edward C. Malthouse,
Limor Peer,
2003
.
Bobby J. Calder,
B. Calder,
Lloyd E. Sandelands,
1987
.
Bobby J. Calder,
B. Calder,
1977
.
Bobby J. Calder,
Barry M. Staw,
B. M. Staw,
1974
.
Bobby J. Calder,
Edward C. Malthouse,
Mathew S. Isaac,
2015,
Journal of Advertising Research.
E. Malthouse,
B. Calder,
Tom Collinger,
2019,
Journal of Marketing Analytics.
E. Malthouse,
B. Calder,
L. Hollebeek,
2018
.
E. Malthouse,
B. Calder,
2003
.
E. Malthouse,
B. Calder,
Limor Peer,
2007
.
Alice M. Tybout,
B. Calder,
2016
.
B. Calder,
1978
.
Steven M. Shugan,
B. Calder,
L. Moses,
2022
.
B. Calder,
M. Ross,
1976
.
Robert E. Spekman,
B. Calder,
1978
.
B. Calder,
1973
.
B. Calder,
L. Phillips,
1980
.
Bobby J. Calder,
Barry M. Staw,
B. M. Staw,
1975
.
P. Kotler,
E. Malthouse,
B. Calder,
2012
.
D. Lehmann,
B. Weijters,
B. Calder,
2022,
Journal of Consumer Psychology.
B. Calder,
2008
.
Mathew S. Isaac,
E. Malthouse,
B. Calder,
2013
.
Dawn Iacobucci,
Bobby J. Calder,
Geraldine R. Henderson,
1998,
Eur. J. Oper. Res..
T. Hope,
A. Carballo-Diéguez,
B. Calder,
2018,
AIDS research and human retroviruses.
Frank J. Mulhern,
Dale T. Mortensen,
H. Breiter,
2017,
Front. Psychol..
B. Calder,
A. S. Marks,
1976
.
Alice M. Tybout,
Bobby J. Calder,
B. Calder,
2000
.
Frank J. Mulhern,
H. Breiter,
K. Raman,
2015,
Front. Hum. Neurosci..
B. Calder,
1977
.
Jing Wang,
Bobby J. Calder,
B. Calder,
2009
.
B. Calder,
B. Sternthal,
Sharlene He,
2023,
Journal of Business Research.
Don Schultz,
Sang Lee,
Hans C. Breiter,
2014,
Front. Hum. Neurosci..
B. Calder,
C. Insko,
M. Ross,
1973
.
B. Calder,
1974
.
B. Calder,
Jing Wang,
2008
.
Bobby J. Calder,
Barry M. Staw,
B. M. Staw,
1980
.
Alice M. Tybout,
Bobby J. Calder,
Brian Sternthal,
1983
.
B. Calder,
1977
.
B. Calder,
B. Sternthal,
D. Roedder,
1983
.
B. Calder,
1978
.
B. Calder,
C. Insko,
W. Melson,
1969
.
B. Calder,
1974
.
Alice M. Tybout,
Bobby J. Calder,
Brian Sternthal,
2020
.
Frank J. Mulhern,
H. Breiter,
K. Raman,
2016
.
Alice M. Tybout,
B. Calder,
2012
.
R. D. Mersey,
E. Malthouse,
B. Calder,
2012
.
B. Calder,
2022,
Journal of Service Management.
E. Malthouse,
B. Calder,
Ebru Uzunoglu,
2017,
Industrial Marketing Management.
B. Calder,
1993
.
Bobby J. Calder,
Edward C. Malthouse,
E. Malthouse,
2002
.
B. Calder,
L. Phillips,
1979
.
Bobby J. Calder,
Edward C. Malthouse,
Yasaman Kamyab Hessary,
2021,
Journal of Media Business Studies.
E. Malthouse,
B. Calder,
2018
.
Bobby J. Calder,
Edward C. Malthouse,
E. Malthouse,
2011
.
Bobby J. Calder,
Edward C. Malthouse,
E. Malthouse,
2005,
Journal of Advertising Research.
Dawn Iacobucci,
Bobby J. Calder,
Geraldine R. Henderson,
2002
.
Mathew S. Isaac,
E. Malthouse,
B. Calder,
2015
.
Bobby J. Calder,
Edward C. Malthouse,
E. Malthouse,
2010
.
Bobby J. Calder,
Edward C. Malthouse,
E. Malthouse,
2010
.
Bobby J. Calder,
Edward C. Malthouse,
E. Malthouse,
2004
.
B. Calder,
2022
.
James L. Oakley,
E. Malthouse,
B. Calder,
2004
.
B. Calder,
Lloyd E. Sandelands,
1984
.
P. Schurr,
B. Calder,
1986
.
B. Calder,
Jing Wang,
2006
.
E. Malthouse,
B. Calder,
2008
.
Hao Ying,
Bobby J. Calder,
Hans C. Breiter,
2015,
bioRxiv.
Frank J. Mulhern,
H. Breiter,
K. Raman,
2015,
Front. Hum. Neurosci..
Alice M. Tybout,
Bobby J. Calder,
Brian Sternthal,
1981
.
B. Calder,
Edward S. Calder,
2015
.
E. Malthouse,
B. Calder,
2006
.
B. Calder,
2016
.
Dawn Iacobucci,
Bobby J. Calder,
B. Calder,
2007
.
E. Malthouse,
B. Calder,
2005
.
Dawn Iacobucci,
Bobby J. Calder,
Edward C. Malthouse,
2003
.
B. Calder,
1979
.
E. Malthouse,
B. Calder,
2011
.