P. Aggarwal

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The Perceived Effectiveness of Virtual Shopping Agents For Search Vs. Experience Goods

Rajiv Vaidyanathan, P. Aggarwal, 2003 .

Eliciting Online Customers’ Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements

Rajiv Vaidyanathan, P. Aggarwal, 2003 .

Social Loafing on Group Projects

P. Aggarwal, C. O'Brien, C. O’Brien, 2008 .

Scarcity Messages

Praveen Aggarwal, P. Aggarwal, S. Jun, 2011 .

Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation

P. Aggarwal, Chang Soo Kim, Taihoon Cha, 2013 .

Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context

Rajiv Vaidyanathan, P. Aggarwal, W. Kozłowski, 2013 .

Barriers to the adoption of really‐new products and the role of surrogate buyers

D. Wilemon, P. Aggarwal, Taihoon Cha, 1998 .

Salesperson Empathy and Listening: Impact on Relationship Outcomes

Stephen B. Castleberry, P. Aggarwal, R. Ridnour, 2005 .

Who is the fairest of them all? An attributional approach to price fairness perceptions

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2003 .

Tax Revenue Impacts and Marketing Northern Minnesota's Iron Trail

R. Lichty, P. Aggarwal, J. Skurla, 2003 .

The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

Rajiv Vaidyanathan, Linda Rochford, P. Aggarwal, 2007 .

A Functional Motivation Framework for Examining Superstitious Behavior

Rajiv Vaidyanathan, P. Aggarwal, Marat Bakpayev, 2018, Journal of the Association for Consumer Research.

Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2005 .

The Burden Of Identity: Responding To Product Boycotts In The Middle East

P. Aggarwal, Kjell R. Knudsen, A. Maamoun, 2011 .

The Impact of Shopping Agents on Small Business E-Commerce Strategy

Rajiv Vaidyanathan, P. Aggarwal, 2002 .

Managerial and Public Attitudes Toward Ethics in Marketing Research

Stephen B. Castleberry, Rajiv Vaidyanathan, P. Aggarwal, 2011, Journal of Business Ethics.

Managerial and Public Attitudes Toward Ethics in Marketing Research

Stephen B. Castleberry, Rajiv Vaidyanathan, P. Aggarwal, 2012 .

Perceived effectiveness of recommendation agent routines: search vs. experience goods

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2005 .

Strategic brand alliances: implications of ingredient branding for national and private label brands

Rajiv Vaidyanathan, P. Aggarwal, 2000 .

Use it or lose it: purchase acceleration effects of time‐limited promotions

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2003 .

Asymmetric brand alliances: When joint promotions with strong brands hurt

Rajiv Vaidyanathan, P. Aggarwal, 2022, Journal of Business Research.

Use It Or Lose It: Time-Limited Promotions And Purchase Behavior

Praveen Aggarwal, Rajiv Vaidyanathan, Rajiv Vaidyanathan, 2015 .

Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices

Rajiv Vaidyanathan, P. Aggarwal, 2020 .

Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

Praveen Aggarwal, Rajiv Vaidyanathan, U. N. Umesh, 2000 .

Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research

Praveen Aggarwal, Rajiv Vaidyanathan, Alladi Venkatesh, 2009 .

Value Co-Creation: Factors Affecting Discretionary Effort Exertion

P. Aggarwal, A. Basu, 2014 .

Decision delegation: A conceptualization and empirical investigation

P. Aggarwal, Tridib Mazumdar, 2008 .

ACT/SAT Score and Academic Performance of Business Students: Are Marketing Majors Different

Rajiv Vaidyanathan, P. Aggarwal, L. Rochford, 2004 .

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Rajiv Vaidyanathan, P. Aggarwal, 2016 .

ASSOCIATION FOR CONSUMER RESEARCH

Rajiv, Rajiv Vaidyanathan, P. Aggarwal, 2015 .

Optimal pricing strategy for foreign market entry: a game theoretic approach

P. Aggarwal, Taihoon Cha, Young-Han Kim, 2006 .

The Hot Seat

Rajiv Vaidyanathan, P. Aggarwal, L. Rochford, 2009 .

Role of Nonprice Variables in Intertier Competition

Nevena T. Koukova, P. Aggarwal, K. Sivakumar, 2009 .

A Typology of Superstitious Behaviors: Implications For Marketing and Public Policy

Rajiv Vaidyanathan, P. Aggarwal, 2008 .

A Need-Satisfaction Model of Superstitious Behavior

Rajiv Vaidyanathan, P. Aggarwal, Taihoon Cha, 2007 .

Surrogate buyers and the new product adoption process: a conceptualization and managerial framework

P. Aggarwal, 1997 .

How Much Better? The Effect of Tensile Information on Word-of-Mouth Effectiveness

Praveen Aggarwal, Taihoon Cha, Sung Youl Jun, 2011 .

The customer is king: culture-based unintended consequences of modern marketing

Praveen Aggarwal, P. Aggarwal, Chang Soo Kim, 2016 .