M. Goldberg
发表
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
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Steven A. Taylor,
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M. Goldberg,
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M. Goldberg,
G. Gorn,
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M. Goldberg,
Amitava Chattopadhyay,
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Gerald J. Gorn,
Marvin E. Goldberg,
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M. Goldberg,
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M. Goldberg,
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Joel B. Cohen,
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M. Goldberg,
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The Journal of communication.