Thomas Kramer

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The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations

Thomas Kramer, 2006 .

Comparison selection: An approach to the study of consumer judgment and choice

J. Payne, J. Bettman, I. Simonson, 2013 .

The effect of schadenfreude on choice of conventional versus unconventional options

Thomas Kramer, Thomas Kramer, Ozge Yucel-Aybat, 2011 .

''What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction

Stephen J. Gould, Thomas Kramer, S. Gould, 2009 .

Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing

Lauren G. Block, Thomas Kramer, V. Ilyuk, 2014 .

The Effect of Cultural Orientation on Consumer Responses to Personalization

Thomas Kramer, Suri Weisfeld-Spolter, Thomas Kramer, 2007 .

Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses

Thomas Kramer, H. Kim, 2015 .

“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions

Hyeong Min Kim, Thomas Kramer, Thomas Kramer, 2006 .

The impact of national stereotypes on the country of origin effect: A conceptual framework

Thomas Kramer, H. Takada, Michael Chattalas, 2008 .

The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior

Thomas Kramer, Diogo Hildebrand, Jannine D. Lasaleta, 2018, Journal of Consumer Research.

Do touch interface users feel more engaged? The impact of input device type on online shoppers’ engagement, affect, and purchase decisions

Thomas Kramer, Elaine M. Wong, Sorim Chung, 2018, Psychology & Marketing.

The Effect of Superstitious Beliefs on Consumer Judgments

Lauren G. Block, Thomas Kramer, 2007 .

Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy

Thomas Kramer, Ozge Yucel-Aybat, 2017, Marketing Letters.

Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making

Lauren G. Block, Thomas Kramer, 2008 .

Processing fluency versus novelty effects in deal perceptions

Thomas Kramer, H. Kim, 2007 .

Competent Versus Warm Countries of Origin: the Influence of National Stereotypes on Product Perceptions

Thomas Kramer, Michael Chattalas, Hirokazu Takada, 2008 .

Approach-Avoidance Motivation and the Use of Affect as Information

Thomas Kramer, Song-Oh Yoon, 2006 .

The effect of superstitious beliefs on performance expectations

Lauren G. Block, Thomas Kramer, Thomas Kramer, 2009 .

Ritualistic Consumption Decreases Loneliness by Increasing Meaning

Thomas Kramer, Yixia Sun, Xuehua Wang, 2021 .

Lady Luck: Anthropomorphized Luck Creates Perceptions of Risk-Sharing and Drives Pursuit of Risky Alternatives

Thomas Kramer, K. Bentley, Katina Kulow, 2021, Journal of the Association for Consumer Research.

The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Lauren G. Block, Thomas Kramer, V. Ilyuk, 2012 .

The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices

Thomas Kramer, H. Kim, 2006 .

The interactive effects of duality expertise and coping frames on responses to ambivalent messages

C. Chiu, Thomas Kramer, Loraine Lau-Gesk, 2009 .

The effect of dialectical thinking on the integration of contradictory information

Thomas Kramer, M. Chao, Yoshiko DeMotta, 2016 .

Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy

Thomas Kramer, Ozge Yucel-Aybat, 2017 .

Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices

Sankar Sen, Thomas Kramer, Caglar Irmak, 2017 .

Affect As Information: the Moderating Roles of Self-Regulatory Systems and Diagnosticity of Affective Valence

Thomas Kramer, Song-Oh Yoon, 2006 .

Affect as Information: The Moderating Roles of Self-Regulatory System and Diagnosticity of Affective Valence [Extended abstract]

Thomas Kramer, Song-Oh Yoon, 2005 .

Coping With Mixed Emotions: Exploring the Temporal Arousal of Positive Emotion Relative to Negative Emotion

Thomas Kramer, Loraine Lau-Gesk, S. Mukherjee, 2011 .

The effect of incidental out-of-stock options on preferences

Thomas Kramer, R. Carroll, 2009 .

Running Head : EFFECT PROPENSITY EFFECT PROPENSITY

I. Simonson, Thomas Kramer, M. Young, 2004 .

Effect Propensity: The Distribution of Switchers' Choices in the Reference State as a Determinant of the Direction of Effects on Choice

I. Simonson, Thomas Kramer, M. Young, 2003 .

Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice

Itamar Simonson, Thomas Kramer, I. Simonson, 2003 .

Asymmetric option effects on ease of choice criticism and defense

Itamar Simonson, Thomas Kramer, I. Simonson, 2012 .

Like Mike: Ability contagion through touched objects increases confidence and improves performance

Lauren G. Block, Thomas Kramer, 2014 .

Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors

Thomas Kramer, Rhonda Hadi, Diogo Hildebrand, 2020 .

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Thomas Kramer, Barry Bayus, Ram Janakiraman, 2013 .

The effect of spicy gustatory sensations on variety‐seeking

Thomas Kramer, S. Mukherjee, Katina Kulow, 2017 .

In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong

Thomas Kramer, Katina Kulow, 2016 .

The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Lauren G. Block, Thomas Kramer, V. Ilyuk, 2012, Marketing Letters.

The Impact of Competitiveness on Consumer Responses to Comparative Advertisements

Thomas Kramer, Ozge Yucel-Aybat, 2018 .

The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice

Thomas Kramer, H. Kim, Katina Kulow, 2014 .

Nonconscious effects of peculiar beliefs on consumer psychology and choice

Lauren G. Block, Thomas Kramer, 2011 .

Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

Keith Wilcox, Thomas Kramer, Sankar Sen, 2011 .

The Science of Consumer Psychology

Jennifer J. Argo, Lauren G. Block, Thomas Kramer, 2020 .

Better the Devil You Don’T Know: Collective Control Power and Social Comparisons

Thomas Kramer, Li Huang, 2015 .