V. Swaminathan

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The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge

V. Swaminathan, 2003 .

A typology of online shoppers based on shopping motivations

Andrew J. Rohm, V. Swaminathan, 2004 .

Value Creation following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment

J. Hulland, V. Swaminathan, Feisal Murshed, 2008 .

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance

Vanitha Swaminathan, Vikas Mittal, Christopher Groening, 2014 .

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

Vanitha Swaminathan, V. Swaminathan, Christian Hughes, 2019, Journal of Marketing.

When Brand Personality Matters: The Moderating Role of Attachment Styles

Vanitha Swaminathan, V. Swaminathan, Rohini Ahluwalia, 2009 .

'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

V. Swaminathan, Zeynep Gürhan-Canli, Karen Page, 2007 .

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Bernd H. Schmitt, Thomas C. O'Guinn, V. Swaminathan, 2020 .

Using Social Media Monitoring Data to Forecast Online Word-of-Mouth Valence: A Network Autoregressive Approach

Andrew T. Stephen, Vanitha Swaminathan, Felipe Thomaz, 2015 .

Factors influencing partner selection in strategic alliances: the moderating role of alliance context

V. Swaminathan, Reshma Shah, 2008 .

Marketing Alliances, Firm Networks, and Firm Value Creation

C. Moorman, V. Swaminathan, 2009 .

The Impact of Brand Extension Introduction on Choice

S. Reddy, V. Swaminathan, R. Fox, 2001 .

Marketing in a global, digital and connected world

T. Brown, V. Swaminathan, 2015 .

Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat

Vanitha Swaminathan, V. Swaminathan, S. Dommer, 2013 .

Spillover effects of ingredient branded strategies on brand choice: A field study

Srinivas K. Reddy, Vanitha Swaminathan, S. Reddy, 2012 .

Brand actions and financial consequences: a review of key findings and directions for future research

Kevin Lane Keller, D. Lehmann, V. Swaminathan, 2022, Journal of the Academy of Marketing Science.

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy

H. A. Schwartz, Shawndra Hill, V. Swaminathan, 2022, Journal of Interactive Marketing.

What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density

V. Swaminathan, Felipe Thomaz, 2015 .

Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products

V. Swaminathan, Neeru Paharia, 2019, Journal of Marketing.

How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective

V. Swaminathan, Zeynep Gürhan-Canli, Umut Kubat, 2015 .

Exploring the Determinants of Broadway Show Success

S. Reddy, V. Swaminathan, C. Motley, 1998 .

Crossing the cultural divide through bilingual advertising: : The moderating role of brand cultural symbolism

V. Swaminathan, Umut Kubat, 2015 .

All Too Familiar with the Bad : Goal Relevance , Valence , and the Encoding of Information in Consumer Decisions

Samuel D. Bond, S. Helm, V. Swaminathan, 2015 .

Spillover effects of ingredient branded strategies on brand choice: A field study

S. Reddy, V. Swaminathan, S. Dommer, 2011, Marketing Letters.

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Praveen K. Kopalle, Scott A. Neslin, Baohong Sun, 2012, Mark. Sci..

DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS

V. Swaminathan, G. Zinkhan, J. Leigh, 2006 .

Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands

V. Swaminathan, Rohini Ahluwalia, S. Dommer, 2013 .

When Products and Brands Trade Hands: A Framework for Acquisition Success

J. Hulland, V. Swaminathan, Casey E. Newmeyer, 2016 .

Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality

V. Swaminathan, Umut Kubat Dokumaci, 2021 .

Friends and Family: How In-Group-Focused Promotions Can Increase Purchase

V. Swaminathan, Vikas Mittal, K. Winterich, 2014, Customer Needs and Solutions.

Friends and Family: How In-Group-Focused Promotions Can Increase Purchase

V. Swaminathan, Vikas Mittal, K. Winterich, 2014 .

The Impact of Brand Extension

S. Reddy, V. Swaminathan, R. Fox, 2016 .

Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange

R. Bharat Rao, Elzbieta Lepkowska-White, Vanitha Swaminathan, 2006, J. Comput. Mediat. Commun..

POWER, SELF-CONSTRUAL, AND BRAND PREFERENCES

V. Swaminathan, Umut Kubat, 2016 .

Self-construal drives preference for partner and servant brands

V. Swaminathan, S. Jain, Meng‐Hua Hsieh, 2021 .

The Internet and Consumer Buying Behavior : A Research Framework and Analysis

Elzbieta Lepkowska-White, Vanitha Swaminathan, V. Swaminathan, 2000 .

Influence of Self-Efficacy, Perceived Parental Autonomy Support, Perceived Social Support on Subjective Well-Being of Adolescents through Flow Experiences

V. Swaminathan, Divya Palaniappan, 2014 .

Branding in the digital era: new directions for research on customer-based brand equity

V. Swaminathan, 2016 .

Who Blames But Forgives When Brands Err? Applying Attachment Theory to Explain Consumer Responses to Brand Failures and Recovery Efforts

V. Swaminathan, S. Dommer, Zeynep Gürhan‐Canli, 2015 .

Consuming in a crisis: pandemic consumption across consumer segments and implications for brands

V. Swaminathan, Meheli Basu, 2021, Journal of Product & Brand Management.

Promotion Matching: the Role of Promotion Type and Self-Construal on Purchase Intentions

V. Swaminathan, Karen Page Winterich, Vikas Mittal, 2008 .

JM: Promoting Catalysis in Marketing Scholarship

V. Swaminathan, Shrihari Sridhar, Cait Lamberton, 2022, Journal of Marketing.