C. Tan

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Intention, Attitude and Social Influence in Bank Selection : A Study in an Oriental Culture

C. Tan, C. Chua, 1986 .

Principle of Marketing (Asia edition)

Chin Tiong Tan, Swee Hoon Ang, Dkc Tse, 2004 .

Relating Ethnic Attitudes and Consumption in an Asian Context

C. Tan, J. McCullough, 1985 .

Relating Ethnic Attitudes and Consumption Values in an Asian Context

C. Tan, J. McCullough, 1985 .

The impact of cultural patterns on cognition and intention in Singapore.

Chin Tiong Tan, John U. Farley, J. Farley, 1987 .

Marketing Management: An Asian Perspective

Chin Tiong Tan, Philip Kotler, Swee Hoon Ang, 1998 .

Consumer Perception Risk in Products: A Comparison of Singapore and U.S. Consumers

Ira J. Dolich, C. Tan, S. H. Khoo, 1980 .

Models in Advertising and Products' Country of Origin Effects on Attitudes and Intention

C. Tan, W. Tsui, 1985 .

Managing Export Development between Industrialized and Developing Countries

C. Tan, D. Ford, 1986 .

An Empirical Study of the Scientific Styles of Marketing Academics

J. Sheth, C. Tan, S. M. Leong, 1994 .

A comparative study of consumer information seeking: Singapore versus U.S.

Ira J. Dolich, C. Tan, 1983 .

Historical perspective in consumer research : national and international perspectives : proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20, 1985

J. Sheth, C. Tan, 1985 .

A theory of reasoned action perspective of voting behavior: Model and empirical test

Chin Tiong Tan, K. C. Wong, Siew Meng Leong, 1995 .

The black hole of South‐East Asia: strategic decision making in an informational void

George T. Haley, C. Tan, 1996 .

New Asian Emperors: The Business Strategies of the Overseas Chinese

George T. Haley, Usha C. V. Haley, C. Tan, 2009 .

Managing Across Borders: An Empirical Test of the Bartlett and Ghoshal [1989] Organizational Typology

Chin Tiong Tan, Siew Meng Leong, C. Tan, 1993 .

Towards Some Standardized Cross-Cultural Consumption Values

Chin Tiong Tan, David K. Tse, C. Tan, 1988 .

Principles of Marketing: An Asian Perspective

Chin Tiong Tan, Gary Armstrong, Philip Kotler, 2005 .

Marketing Management An Asian Perspective, 7th ed.

Kevin Lane Keller, P. Kotler, C. Tan, 2018 .

An Individual Analysis Approach to Cross-Cultural Research, in Anderson P F and Wallendort M (Eds.)

C. Tan, J. McCullough, J. Teoh, 1987 .