Ramarao Desiraju

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Strategic Service Pricing and Yield Management

Steven M. Shugan, Ramarao Desiraju, 1999 .

Encouraging Participation in Case Discussions: A Comparison of the Mica and the Harvard Case Methods

Ramarao Desiraju, C. Gopinath, 2001 .

Spillovers and Other Externalities in Pharmaceutical Marketing

Ramarao Desiraju, Thanh Tran, 2014 .

Retail product-line pricing strategy when costs and products change

Steven M. Shugan, Ramarao Desiraju, Ramarao Desiraju, 2001 .

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Harikesh S. Nair, Pradeep K. Chintagunta, Ramarao Desiraju, 2004 .

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Harikesh S. Nair, Pradeep K. Chintagunta, Ramarao Desiraju, 2004 .

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Sridhar Narayanan, Pradeep K. Chintagunta, Ramarao Desiraju, 2004 .

Price versus Quantity Monitoring

Ramarao Desiraju, 2006 .

Optimal Design of Return Policies

Haresh Gurnani, Thanh Tran, Ramarao Desiraju, 2018, Mark. Sci..

Comarketing Alliances: Should You Contract on Actions or Outcomes?

Pavan Rao Chennamaneni, Ramarao Desiraju, Ramarao Desiraju, 2011, Manag. Sci..

Product Introduction Strategies under Sequential Innovation for Durable Goods with Network Effects

Ramarao Desiraju, Ramarao Desiraju, Ngan N. Chau, 2017 .

Sales Quota Plans: Mechanisms For Adaptive Learning

Murali K. Mantrala, Ramarao Desiraju, Kalyan Raman, 1997 .

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Sridhar Narayanan, Pradeep K. Chintagunta, Ramarao Desiraju, 2004 .

Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability

Ramarao Desiraju, Ramarao Desiraju, 2004 .

Exchange Rate Pass-Through and the Role of International Distribution Channels

Milind M. Shrikhande, Ramarao Desiraju, 1996 .

Equity and Adverse Selection

Ramarao Desiraju, D. Sappington, 2007 .

Strategic Pricing and Detailing Behavior in International Markets

Pradeep K. Chintagunta, Ramarao Desiraju, Pradeep Chintagunta, 2005 .

Managing a distribution channel under asymmetric information with performance requirements

Sridhar Moorthy, Ramarao Desiraju, Ramarao Desiraju, 1997 .

New product introductions, slotting allowances, and retailer discretion

Ramarao Desiraju, Ramarao Desiraju, 2001 .

Channel Coordination In The Presence of Two Sided Asymmetric Information

Ramarao Desiraju, 1996 .

Strategic Supply Chain Structure Design for a Proprietary Component Manufacturer

Haresh Gurnani, Ramarao Desiraju, Ramarao Desiraju, 2009 .

Equity and adverse selection with correlated costs

Ramarao Desiraju, D. Sappington, 2007 .