Rajan Varadarajan

发表

Marketing management and strategy

S. Hunt, J. Sheth, Rajan Varadarajan, 2011 .

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

P. Pavlou, M. Yadav, Rajan Varadarajan, 2010 .

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Rajan Varadarajan, Rajan Varadarajan, 2010 .

To Theory Building and Research in Marketing

Valarie A. Zeithaml, Rajan Varadarajan, Carl P. Zeithaml, 2005 .

Does success diminish competitive responsiveness? Reconciling conflicting perspectives

Rajan Varadarajan, S. Jayachandran, 2006 .

First-Mover Advantage in the Internet-Enabled Market Environment

Venkatesh Shankar, M. Yadav, Rajan Varadarajan, 2014 .

First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions

Venkatesh Shankar, M. Yadav, Rajan Varadarajan, 2008 .

Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation

Rajan Varadarajan, D. McKee, Jeffery S. Conant, 1992 .

Outsourcing: Think more expansively

Rajan Varadarajan, 2009 .

Retailing Innovations in a Globalizing Retail Market Environment

W. Reinartz, B. Dellaert, Rajan Varadarajan, 2011 .

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation

Rajan Varadarajan, Rajan Varadarajan, 2015, Journal of the Academy of Marketing Science.

Customer satisfaction and firm performance: insights from over a quarter century of empirical research

Ashley S. Otto, David M. Szymanski, Rajan Varadarajan, 2020, Journal of the Academy of Marketing Science.

Offshore outsourcing of customer relationship management: conceptual model and propositions

Rajan Varadarajan, K. Kalaignanam, 2012 .

Market Exchanges, Negative Externalities and Sustainability

Rajan Varadarajan, 2020 .

Customer information resources advantage, marketing strategy and business performance: A market resources based view

Rajan Varadarajan, 2020 .

Innovation and Strategy

Rajan Varadarajan, 2018, Review of Marketing Research.

CRM Implementation: Effectiveness Issues and Insights

D. Bowman, Girish Ramani, Timothy Bohling, 2006 .

Offshore outsourcing of customer relationship management: conceptual model and propositions

Rajan Varadarajan, K. Kalaignanam, 2011, Journal of the Academy of Marketing Science.

Advancing theory in marketing: insights from conversations in other disciplines

Rajan Varadarajan, 2020, AMS Review.

Digital Product Innovations for the Greater Good and Digital Marketing Innovations in Communications and Channels: Evolution, Emerging Issues, and Future Research Directions

M. Haenlein, Rajan Varadarajan, Shaphali Gupta, 2021, International Journal of Research in Marketing.

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

Venkatesh Shankar, Rajan Varadarajan, Gautham G. Vadakkepatt, 2021, Journal of the Academy of Marketing Science.

Toward an Integrated Model of Business Performance

Sundar G. Bharadwaj, Rajan Varadarajan, 2005 .

Exploring salesperson turnover: A causal model

Charles M. Futrell, Rajan Varadarajan, J. Sager, 1989 .

Customer satisfaction and firm performance: insights from over a quarter century of empirical research

Ashley S. Otto, David M. Szymanski, Rajan Varadarajan, 2019, Journal of the Academy of Marketing Science.

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation

Rajan Varadarajan, 2015, Journal of the Academy of Marketing Science.

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

Venkatesh Shankar, Kartik Kalaignanam, Rajan Varadarajan, 2007, Manag. Sci..

Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations

Rajan Varadarajan, Rupali Kaul, 2017 .

Strategic marketing, marketing strategy and market strategy

Rajan Varadarajan, 2015 .

Manager's intentions toward entering into strategic marketing alliances: an empirical investigation

Rajan Varadarajan, Carmina Cavazos, 2012 .

Brand portfolio, corporate image, and reputation: Managing brand deletions

Rajan Varadarajan, P. Busch, Mark P. DeFanti, 2006 .

How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace☆

Rajan Varadarajan, Manjit S. Yadav, Pranjal Gupta, 2009 .

Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar

Rajan Varadarajan, 2017 .

Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar

Rajan Varadarajan, 2017, AMS Review.

Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years

Rajan Varadarajan, Manjit S. Yadav, M. Yadav, 2009 .

CRM Implementation

Das Narayandas, Vikas Mittal, Rajan Varadarajan, 2006 .

Interactivity in the electronic marketplace: An exposition of the concept and implications for research

Rajan Varadarajan, Manjit S. Yadav, M. Yadav, 2005 .

Strategic Marketing and Marketing Strategy

Rajan Varadarajan, 2012 .

Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits

Rajan Varadarajan, 2010 .

Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory

Rajan Varadarajan, 2017 .

Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint

Rajan Varadarajan, 2016 .

Toward Sustainability: Public Policy, Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World

Rajan Varadarajan, 2014 .

Zyman Institute of Brand Science ZIBS Technical Report Asymmetric New Product Development Alliance : Are the Gains Symmetric Across the Partners ?

Venkatesh Shankar, Rajan Varadarajan, K. Kalaignanam, 2006 .

Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations

Rajan Varadarajan, Rajan Varadarajan, 2009 .

Musings on interesting and impactful theory and research

Rajan Varadarajan, 2017 .

A general theory of marketing: Conceivable, elusive, or illusive

Rajan Varadarajan, 2022, AMS Review.

Anil Menon, P. Rajan Varadarajan, Rajan Varadarajan, 1988 .

Resource advantage theory, resource based theory, and theory of multimarket competition: Does multimarket rivalry restrain firms from leveraging resource Advantages?

Rajan Varadarajan, 2023, Journal of Business Research.

The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy

P. Rajan Varadarajan, Rajan Varadarajan, S. Jayachandran, 1999 .

Marketing strategy and the internet: An organizing framework

M. Yadav, Rajan Varadarajan, P. Varadarajan, 2002 .

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more

Rajan Varadarajan, 2021 .

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

P. Rajan Varadarajan, Sundar G. Bharadwaj, David M. Szymanski, 1993 .

An Analysis of the Market Share-Profitability Relationship

P. Rajan Varadarajan, Sundar G. Bharadwaj, David M. Szymanski, 1993 .

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

P. Rajan Varadarajan, Rajan Varadarajan, P. Varadarajan, 1986 .

Theoretical underpinnings of research in strategic marketing: a commentary

Rajan Varadarajan, 2018, Journal of the Academy of Marketing Science.

Advancing theory in marketing: insights from conversations in other disciplines

Rajan Varadarajan, 2020 .

Strategic marketing, marketing strategy and market strategy

Rajan Varadarajan, 2015, Academy of Marketing Science Review.

Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook

Rajan Varadarajan, 2020, AMS Review.

REVIEW OF MARKETING RESEARCH

N. Malhotra, R. Bagozzi, R. Belk, 2019 .

Application of Machine Learning to Regression Analysis of a Large SMA Weld Metal Database

Rajan Varadarajan, K. Sampath, 2023, Welding Journal.