J. Steenkamp

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Assessing Measurement Invariance in Cross-National Consumer Research

J. Steenkamp, H. Baumgartner, 1998 .

A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation

M. Wedel, J. Steenkamp, 1991 .

A fuzzy clusterwise regression approach to benefit segmentation

M. Wedel, J. Steenkamp, 1989 .

The Effects of Supplier Fairness on Vulnerable Resellers

J. Steenkamp, Nirmalya Kumar, L. Scheer, 1995 .

The Role of Optimum Stimulation Level in Exploratory Consumer Behavior

J. Steenkamp, H. Baumgartner, 1992 .

A Meta-Analysis of Satisfaction in Marketing Channel Relationships

J. Steenkamp, I. Geyskens, Nirmalya Kumar, 1999 .

Generalizations about trust in marketing channel relationships using meta-analysis

J. Steenkamp, I. Geyskens, Nirmalya Kumar, 1998 .

The Effects of Supplier Fairness on Vulnerable Resellers

J. Steenkamp, Nirmalya Kumar, L. Scheer, 1995 .

Analysis of Variance

Greg M. Allenby, Alice M. Tybout, G. Keppel, 2001 .

Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

Katrijn Gielens, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2007 .

How Country Characteristics Affect the Perceived Value of Web Sites

J. Steenkamp, I. Geyskens, 2006 .

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

J. Steenkamp, Katrijn Gielens, 2003 .

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Inge Geyskens, Harald J. van Heerde, J. Steenkamp, 2010 .

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Jan-Benedict E. M. Steenkamp, Eric Fang, J. Steenkamp, 2011 .

Managerial metric use in marketing decisions across 16 countries: A cultural perspective

Imran S. Currim, Martijn G. de Jong, J. Steenkamp, 2019, Journal of International Business Studies.

Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships

Nirmalya Kumar, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, 1998 .

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Robert W. Palmatier, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, 2007 .

The Effects of Perceived Interdependence on Dealer Attitudes

J. Steenkamp, Nirmalya Kumar, L. Scheer, 1995 .

Exploratory consumer buying behavior: conceptualization and measurement.

J. Steenkamp, H. Baumgartner, 1996 .

Perceptual Mapping Based on Idiosyncratic Sets of Attributes

J. Berge, J. Steenkamp, H. V. van Trijp, 1994 .

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

J. Steenkamp, A. Liu, Jurui Zhang, 2018, Journal of Marketing Research.

The role of national culture in international marketing research

J. Steenkamp, 2001 .

Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

J. Steenkamp, I. Geyskens, 2012 .

Meulenberg and Steenkamp : The Role of Store Image in Food Store Patronage Behaviour The Role of Store linage in Food Store Patronage Behaviour

J. Steenkamp, Y. T. G. Meulenberg, 2022 .

Socially Desirable Response Tendencies in Survey Research

Martijn G. de Jong, J. Steenkamp, H. Baumgartner, 2010 .

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Bernd H. Schmitt, Thomas C. O'Guinn, V. Swaminathan, 2020 .

Dynamics in consumer behavior with respect to agricultural and food products

J. Steenkamp, 1996 .

Emotions in consumer behavior: A hierarchical approach

J. Steenkamp, F.J.M. Laros, 2005 .

A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS

M. Wedel, J. Steenkamp, F. T. Hofstede, 1999 .

Make, buy, or ally: A transaction cost theory meta-analysis

J. Steenkamp, I. Geyskens, Nirmalya Kumar, 2006 .

Global Brand Building and Management in the Digital Age

J. Steenkamp, 2020, Journal of International Marketing.

A Review and Evaluation of Meta-Analysis Practices in Management Research

J. Steenkamp, R. Krishnan, I. Geyskens, 2009 .

Marketing renaissance: How research in emerging markets advances marketing science and practice

J. Steenkamp, S. Burgess, 2006 .

Editorial: Introduction to the Special Issue on Marketing in Emerging Markets

J. Steenkamp, S. Burgess, 2013 .

Effect of Service Transition Strategies on Firm Value

Robert W. Palmatier, J. Steenkamp, Eric Fang, 2008 .

International market segmentation: issues and perspectives

J. Steenkamp, F. T. Hofstede, 2002 .

Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

J. Steenkamp, R. Batra, D. Alden, 2006 .

The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation

J. Steenkamp, H. Baumgartner, Elise van der Wulp, 1996 .

An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

M. Wedel, J. Steenkamp, Frenkel ter Hofstede, 1998 .

A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products

Martijn G. de Jong, J. Steenkamp, 2010 .

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

V. Ramaswamy, J. Steenkamp, R. Batra, 2000 .

A review and meta-analysis of country-of-origin research

Peeter W. J. Verlegh, P. Verlegh, J. Steenkamp, 1999 .

Consumers' variety seeking tendency with respect to foods: Measurement and managerial implications

J. Steenkamp, H. V. Trijp, H. Trijp, 1992 .

Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner, J. Steenkamp, H. Baumgartner, 2001 .

The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis

Dick R. Wittink, Jan-Benedict E. M. Steenkamp, D. Wittink, 1994 .

Private-Label Use and Store Loyalty

Koen Pauwels, Kusum L. Ailawadi, Jan-Benedict E. M. Steenkamp, 2008 .

The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty

Inge Geyskens, Rekha Krishnan, Jan-Benedict E. M. Steenkamp, 2016 .

Consumer-oriented new product development: principles and practice

J.C.M. van Trijp, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1998 .

An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment

J. Steenkamp, Albert Maydeu-Olivares, 2020 .

Economic and social satisfaction: measurement and relevance to marketing channel relationships

Inge Geyskens, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2000 .

Brand Equity, Consumer Learning and Choice

Joffre Swait, John Roberts, Tülin Erdem, 1999 .

Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model

Jean-Paul Fox, Jan-Benedict E. M. Steenkamp, Martijn G. de Jong, 2007 .

International Market Segmentation Based on Consumer–Product Relations

Michel Wedel, Frenkel Ter Hofstede, M. Wedel, 1999 .

Segmenting retail markets on store image using a consumer-based methodology

Michel Wedel, M. Wedel, J. Steenkamp, 1991 .

Conjoint measurement in ham quality evaluation.

J. Steenkamp, Jan-Benedict E.M. Steenkamp, 1987 .

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Mandeep Singh, Deborah J. MacInnis, Jagmohan S. Raju, 2005 .

The Diaspora Route

J. Steenkamp, Nirmalya Kumar, N. Kumar, 2013 .

Mixture Model Analysis of Complex Samples

Michel Wedel, M. Wedel, J. Steenkamp, 1998 .

Branding in the era of digital (dis)intermediation

J. Steenkamp, Katrijn Gielens, 2019, International Journal of Research in Marketing.

Psychic distance and performance of MNCs during marketing crises

J. Steenkamp, Tarun Kushwaha, Isaac Dinner, 2018, Journal of International Business Studies.

The association pattern technique: a valid way to measure MEC?

Michel Wedel, Jan-Benedict E. M. Steenkamp, A. Audenaert, 1996 .

Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes

J. Steenkamp, 2019, International Marketing Review.

Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques.

J. Steenkamp, H. V. Trijp, H. Trijp, 1996 .

Reactions to Perceived Inequity in U.S. and Dutch Interorganizational Relationships

J. Steenkamp, Nirmalya Kumar, L. Scheer, 2003 .

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis

J. Steenkamp, Albert Maydeu-Olivares, 2022, Journal of the Academy of Marketing Science.

Determinants of food quality perception and their relationships to physicochemical characteristics: An application to meat.

J. Steenkamp, J. V. Trijp, 1988 .

Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Dana L. Alden, Rajeev Batra, Jan-Benedict E. M. Steenkamp, 1999 .

The Cultural Resources Route

J. Steenkamp, Nirmalya Kumar, 2013 .

The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?

J. Steenkamp, Lien Lamey, Barbara Deleersnyder, 2012 .

What drives the perceived value of web sites? A cross-national investigation

J. Steenkamp, I. Geyskens, 2006 .

The Natural Resources Route

J. Steenkamp, Nirmalya Kumar, 2013 .

Perceived quality and its relationship to preference: an application to margarine and butter.

J. Steenkamp, M. Meulenberg, 1986 .

An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing

J. Steenkamp, H. V. Trijp, H. Trijp, 1990 .

Don't Be undersold!

J. Steenkamp, Nirmalya Kumar, 2009 .

A Bayesian segmentation model for target market selection in international retail markets.

M. Wedel, J. Steenkamp, F. T. Hofstede, 1998 .

Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

J. Steenkamp, 2019, Journal of International Marketing.

Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

Jan-Benedict E. M. Steenkamp, J. Steenkamp, S. Burgess, 2002 .

Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity

Michel Wedel, Jan-Benedict E. M. Steenkamp, M. Wedel, 1993 .

The use of LISREL in validating marketing constructs.

Jan-Benedict E. M. Steenkamp, Hans C.M. van Trijp, J. Steenkamp, 1991 .

The Effects of Trust and Interdependence on Relationship Commitment

Jan-Benedict E. M. Steenkamp, Inge Geyskens, Lisa K. Scheer, 1996 .

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

J. Steenkamp, Tarun Kushwaha, Koushyar Rajavi, 2019, Journal of Consumer Research.

The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?

E. Gijsbrechts, J. Steenkamp, Bernadette J. van Ewijk, 2020, Journal of International Marketing.

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers

J. Steenkamp, M. Dekimpe, Katrijn Gielens, 2008 .

Quality guidance: a consumer based approach to food quality improvement using Partial Least Squares.

Jan-Benedict E. M. Steenkamp, Hans C.M. van Trijp, J. Steenkamp, 1996 .

Analysis of food consumption and food choice: a multidisciplinary approach.

J. Steenkamp, M. Meulenberg, 1991 .

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Jean-Paul Fox, Martijn G. De Jong, Hans Baumgartner, 2008 .

On the use of structural equation models for marketing modeling

Hans Baumgartner, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2000 .

Means-End Chain Theory and Laddering in Agricultural Marketing Research1

A. Audenaert, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1997 .

Conceptual model of the quality perception process

J. Steenkamp, 1990 .

OP-JCRE190026 651..670

J. Steenkamp, Tarun Kushwaha, Koushyar Rajavi, 2019 .

The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning

E. Gijsbrechts, J. Steenkamp, Bernadette J. van Ewijk, 2022, International Journal of Research in Marketing.

How global brands create firm value: the 4V model

J. Steenkamp, 2014 .

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Jan-Benedict E. M. Steenkamp, Kartik Kalaignanam, Tarun Kushwaha, 2012, Manag. Sci..

Response Biases in Marketing Research

Hans Baumgartner, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2006 .

Modeling Individual-Level Change in Marketing Phenomena

J. Steenkamp, H. Baumgartner, F. T. Hofstede, 2003 .

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness

M. Wedel, J. Steenkamp, Frenkel ter Hofstede, 1999 .

Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers

Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1990 .

Personality, Culture, and Subjective Wellbeing

J. Steenkamp, H. Baumgartner, 2007 .

Country-of-origin effects in consumer processing of advertising claims

Matthew T.G. Meulenberg, Peeter W. J. Verlegh, Peeter W.J. Verlegh, 2005 .

Brand Breakout: How Emerging Market Brands Will Go Global

J. Steenkamp, Nirmalya Kumar, N. Kumar, 2013 .

The uncertain future of globalization

J. Steenkamp, 2019, International Marketing Review.

De-demonising universality : transcultural dragons and the universal agent in J.K. Rowling's Harry Potter and David Eddings' The Belgariad

J. Steenkamp, 2009 .

A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales

Bernard P. Veldkamp, Jan-Benedict E. M. Steenkamp, Martijn G. de Jong, 2009, Mark. Sci..

Optimum Stimulation Level

J. Steenkamp, Jan-Benedict E.M. Steenkamp, 2010 .

Importance of fear in the case of genetically modified food

Jan-Benedict E. M. Steenkamp, J. Steenkamp, F.J.M. Laros, 2004 .

The Positive Campaign Route

J. Steenkamp, Nirmalya Kumar, N. Kumar, 2013 .

Identifying Spatial Segments in International Markets

Michel Wedel, Jan-Benedict E. M. Steenkamp, Frenkel Ter Hofstede, 2002 .

Quantifying Under- and Overreporting in Surveys through a Dual-Questioning-Technique Design

Martijn G. de Jong, J. Steenkamp, J. Fox, 2015 .

Value Priorities and Consumer Behavior in a Transitional Economy

J. Steenkamp, S. Burgess, 1998 .

Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level.

Jan-Benedict E. M. Steenkamp, Hans Baumgartner, J. Steenkamp, 1995 .

Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002–2013

Alberto Maydeu-Olivares, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2015 .

Building strong nation brands

J. Steenkamp, 2019 .

An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment

J. Steenkamp, Albert Maydeu-Olivares, 2020, Journal of the Academy of Marketing Science.

Quality labeling as instrument to create product equity: The case of IKB in the Netherlands.

Math J. J. M. Candel, Jan-Benedict E. M. Steenkamp, H.C.M. van Trijp, 1997 .

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

Hans Baumgartner, Jan-Benedict E.M. Steenkamp, J. Steenkamp, 2006 .

Food Consumption Behavior

J. Steenkamp, 1993 .

Quality guidance: a consumer-based approach for product quality improvement.

J. Steenkamp, J. V. Trijp, 1989 .

Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications

Hans Baumgartner, Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1998 .

Attribute Elicitation in Marketing Research: A Comparison of Three Procedures

JAN-BENEDICT STEENKAMP, HANS VAN TRIJP, J. Steenkamp, 1997 .

An investigation into the joint effects of trust and dependence on relationship commitment.

J. Steenkamp, I. Geyskens, 1995 .

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Jan-Benedict E. M. Steenkamp, Inge Geyskens, J. Steenkamp, 2014, Mark. Sci..

Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research

Jan-Benedict E. M. Steenkamp, Martijn G. Jong, J. Steenkamp, 2010 .

Agricultural marketing and consumer behavior in a changing world. Proceedings European Association of Agricultural Economists Seminar.

Michel Wedel, Berend Wierenga, Klaus G. Grunert, 1996 .

Perceived quality of food products and its relationship to consumer preferences: Theory and measurement.

Jan-Benedict E. M. Steenkamp, J. Steenkamp, 1986 .

The relationship between price and quality in the marketplace

J. Steenkamp, 1988 .

An investigation into the validity of Raju's scale of exploratory behavior tendencies.

J. Steenkamp, H. Baumgartner, 1991 .

The future of the marketing department at business schools

J. Steenkamp, 2018 .

A methodology for estimating the maximum price consumers are willing to pay in relation to perceived quality and consumer characteristics.

J. Steenkamp, J. V. Trijp, 1989 .

How perceived brand globalness creates brand

J. Steenkamp, R. Batra, D. Alden, 2003 .

Brand versus Brand

J. Steenkamp, Nirmalya Kumar, 2007 .

Analysis of constant sum scores

Jan-Benedict E. M. Steenkamp, J. Steenkamp, 2001 .

Private Label Strategy: How to Meet the Store Brand Challenge

J. Steenkamp, Nirmalya Kumar, 2007 .

Assessing measurement invariance through multi-sample structural equation modeling.

J. Steenkamp, H. Baumgartner, 1998 .