Ming Chen

Would you Snap up the Deal?: A Study of Consumer Behaviour under Flash Sales

Savannah Wei Shi, Ming Chen, 2015 .

Herding Among Retail Shoppers: the Case of Television Shopping Network

Sam K. Hui, Ming Chen, Ye Hu, 2020, Customer Needs and Solutions.

Sentiment deviations in responses to movie trailers across social media platforms

Sam K. Hui, Ming Chen, Ye Hu, 2022, Marketing Letters.

Are Credit-Based Internet Consumer Finance Platforms Sustainable? A Study on Continuous Use Intention of Chinese Users

Ming Chen, Yongrok Choi, Fan Yang, 2021, Sustainability.

Sustainable Determinants Influencing Habit Formation among Mobile Short-Video Platform Users

Ming Chen, Yongrok Choi, Fan Yang, 2021, Sustainability.

Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study

Raymond R. Burke, Sam K. Hui, Ming Chen, 2021, Journal of Marketing Research.