Wenbo Wang

发表

Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment

Stephan Seiler, S. Yao, Wenbo Wang, 2017 .

Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Wenbo Wang, Amitava Chattopadhyay, M. Wadhwa, 2019, Journal of Consumer Research.

TV Channel Search and Commercial Breaks

S. Yao, Wenbo Wang, Yuxin Chen, 2017 .

The Value of Sampling : The Case of TV Commercial Breaks

S. Yao, Wenbo Wang, Yuxin Chen, 2014 .

The Value of Sampling

Wenbo Wang, Yuxin Chen, Song Yao, 2014 .

The Impact of Earned Media on Demand : Evidence from a Natural Experiment ∗

Stephan Seiler, Wenbo Wang, Song Yao, 2015 .

Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments

Wenbo Wang, Yuxin Chen, Qiang Zhang, 2020, Mark. Sci..

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

Song Yao, Wenbo Wang, Stephan Seiler, 2017, Mark. Sci..

Social Media as an Advertising Tool : Evidence from a Natural Experiment ∗

Stephan Seiler, Wenbo Wang, Song Yao, 2015 .