J. Steenkamp

发表

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lien Lamey, Barbara Deleersnyder, M. Dekimpe, 2007 .

Dancing with a giant : The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

M. Dekimpe, J. Steenkamp, Katrijn Gielens, 2008 .

Tracing the Impact of Price Promotions across Categories

Dominique M. Hanssens, Marnik G. Dekimpe, Vincent R. Nijs, 2001 .

Price and Advertising Effectiveness over the Business Cycle

Marnik G. Dekimpe, Harald J. van Heerde, M. Dekimpe, 2013 .

Decline and variability in brand loyalty.

P. Abeele, M. Dekimpe, J. Steenkamp, 1997 .

Rejoinder for measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling

Dominique M. Hanssens, M. Dekimpe, J. Steenkamp, 2005 .

Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

Dominique M. Hanssens, M. Dekimpe, J. Steenkamp, 2003 .

The Category-Demand Effects of Price Promotions Vincent R. NijsMarnik G. DekimpeJan-Benedict E.M. Steenkamps •

Dominique M. Hanssens, J. Steenkamp, D. Hanssens, 2001 .

The Short- and Long-Run Category Demand Effects of Price Promotions

Dominique M. Hanssens, Vincent R. Nijs, M. Dekimpe, 2000 .

Understanding the Timing and Magnitude of Advertising Spending Patterns

Harald J. van Heerde, M. Dekimpe, J. Steenkamp, 2009 .

Understanding the Timing and Magnitude of Advertising Spending Patterns

Harald J. van Heerde, M. Dekimpe, J. Steenkamp, 2009 .

Competitive Reactions to Advertising and Promotion Attacks

Dominique M. Hanssens, Marnik G. Dekimpe, Vincent R. Nijs, 2005 .

Win-Win Strategies at Discount Stores

Barbara Deleersnyder, M. Dekimpe, J. Steenkamp, 2005 .

COMPETITIVE REACTIONS AND THE CROSS-SALES EFFECTS OF ADVERTISING AND PROMOTION

Dominique M. Hanssens, Marnik G. Dekimpe, M. Dekimpe, 2002 .

The increasing power of store brands: Building loyalty and market share

Marnik G. Dekimpe, M. Dekimpe, J. Steenkamp, 1997 .

The Impact of Business-Cycle Fluctuations on Private-Label Share

Lien Lamey, Barbara Deleersnyder, M. Dekimpe, 2005 .

A review of brand loyalty measures in marketing.

Marnik G. Dekimpe, M. Dekimpe, J. Steenkamp, 1996 .

Advertising and Price Effectiveness over the Business Cycle

Harald J. van Heerde, M. Dekimpe, J. Steenkamp, 2009 .

How business cycles contribute to private-label success : Evidence from the U.S. and Europe

Lien Lamey, Barbara Deleersnyder, M. Dekimpe, 2007 .

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

Marnik G. Dekimpe, Peter S. H. Leeflang, P. Leeflang, 2007 .

The impact of assortment reductions and extensions on category sales

E. Gijsbrechts, M. Dekimpe, J. Steenkamp, 2001 .

Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets?: The Moderating Role of Brand Equity

M. Dekimpe, J. Steenkamp, H. J. Heerde, 2019 .

New product success in the consumer packaged goods industry: A shopper marketing approach

Lien Lamey, Barbara Deleersnyder, M. Dekimpe, 2018, International Journal of Research in Marketing.

DEPARTEMENTTOEGEPASTE ECONOMISCHE WETENSCHAPPEN THE POWER OF STORE BRANDS: INTRINSIC LOV AL TV AND CONQUESTING POWER

M. Dekimpe, J. Steenkamp, 2008 .

Erosion and variability in brand loyalty

P. Vandenabeele, M. Dekimpe, J. Steenkamp, 1996 .

Advertising over the business cycle: A cross-country, cross-media investigation

Barbara Deleersnyder, M. Dekimpe, J. Steenkamp, 2005 .

How to mitigate private-label success in recessions? A cross-category investigation

Lien Lamey, Barbara Deleersnyder, M. Dekimpe, 2008 .

University of Groningen Price and Advertising Effectiveness over the Business Cycle

M. Dekimpe, J. Steenkamp, H. J. Heerde, 2012 .

The Managerial Path to Return on Quality: How Individual and Collective Belief Systems Evolve in the Firm (04-107)

Amit M. Joshi, Peter R. Dickson, R. Rust, 2004 .

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

J. Steenkamp, Tarun Kushwaha, Koushyar Rajavi, 2022, Journal of Marketing.

Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies

Harald J. van Heerde, M. Dekimpe, J. Steenkamp, 2021, Journal of Marketing Research.

Identifying Pan-European value segments with a clusterwise rank-logit model

T. Novak, J. Steenkamp, W. Kamakura, 1994 .

What Drives Brands’ Pricing Metrics? An Empirical Examination of the Chinese Packaged Goods Industry

E. Gijsbrechts, J. Steenkamp, Bernadette J. van Ewijk, 2021, International Journal of Research in Marketing.

Psychic distance and performance of MNCs during marketing crises

J. Steenkamp, Tarun Kushwaha, Isaac Dinner, 2018, Journal of International Business Studies.

Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

Dominique M. Hanssens, M. Dekimpe, J. Steenkamp, 2005 .

Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling

Dominique M. Hanssens, M. Dekimpe, J. Steenkamp, 2003 .

Empirical Generalizations about Marketing Impact

Marnik G. Dekimpe, Harald J. van Heerde, Maarten Gijsenberg, 2015 .

The impact of the business cycle on private-label share

Lien Lamey, Barbara Deleersnyder, M. Dekimpe, 2005 .

The Reciprocal Relationship between Private Label Use and Store Loyalty

Kusum L. Ailawadi, K. Pauwels, J. Steenkamp, 2007 .

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

P. Leeflang, Barbara Deleersnyder, M. Dekimpe, 2009 .