I. Hong

发表

Data and Model Management in a Generalized MCDM‐DSS*

Doug Vogel, Ilyoo B. Hong, I. Hong, 1991 .

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

I. Hong, Jieun Lee, Jieun Lee, 2016, Int. J. Inf. Manag..

Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation

I. Hong, 2015, Int. J. Inf. Manag..

The Mediating Role of Perceived Risk in the Relationships Between Enduring Product Involvement and Trust Expectation

Hoon S. Cha, I. Hong, Taeha Kim, 2013 .

Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis

I. Hong, 2018, Sustainability.

Inter-Organizational Systems : A Role Linkage Perspective *

I. Hong, 2015 .

Developing a Conceptual Model for Measuring the Electronic Commerce Success of Online Game Websites

I. Hong, 2012 .

Predicting Consumer Trust in an Intermediary in B2C Online Marketplaces

I. Hong, 2020 .

Understanding and Predicting Behavioral Intention to Adopt Mobile Banking: The Korean Experience

Ilyoo B. Hong, I. Hong, 2019, J. Glob. Inf. Manag..

Using the Analytical Hiararchy Process Method to Calculate the Weightings of Attributes to Evaluate Informational Websites

Daejin Kim, Ilyoo B. Hong, 강사 중앙대학교경영경제대학, 2014 .

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

Ilyoo B. Hong, Hwihyung Cho, I. Hong, 2011, Int. J. Inf. Manag..

The mediating role of consumer trust in an online merchant in predicting purchase intention

Ilyoo B. Hong, Hoon S. Cha, I. Hong, 2013, Int. J. Inf. Manag..

Predicting user-level marketing performance of location-based social networking sites

Ilyoo B. Hong, I. Hong, 2020, J. Comput. Inf. Syst..

Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com

Ilyoo B. Hong, I. Hong, 2018, J. Glob. Inf. Manag..

Measuring the Usability of Shopping Mall Web Sites Using Verbal Protocol Analysis

Ilyoo B. Hong, Hwihyung Cho, I. Hong, 2009 .

Consumer’s Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective

Ilyoo B. Hong, Jieun Lee, I. Hong, 2019, Int. J. Electron. Commer..

A new framework for interorganizational systems based on the linkage of participants' roles

Ilyoo B. Hong, I. Hong, 2002, Inf. Manag..

Toward a new framework for interorganizational systems: a network configuration perspective

Changsu Kim, Ilyoo B. Hong, I. Hong, 1998, Proceedings of the Thirty-First Hawaii International Conference on System Sciences.

Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb

I. Hong, Jieun Lee, Aybuke Nur Erdogan, 2021, Sustainability.

End user computing: A critique of the empirical literature

C. Steven Hunt, Ilyoo Hong, C. S. Hunt, 1993 .

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

I. Hong, Hwihyung Cho, 2011, Int. J. Inf. Manag..

The Influence of Situational Constraints on Consumers' Evaluation and Use of Online Reviews: A Heuristic-Systematic Model Perspective

Jieun Lee, Ilyoo Barry Hong, I. Hong, 2021, J. Theor. Appl. Electron. Commer. Res..

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

I. Hong, Jieun Lee, Jieun Lee, 2016, Int. J. Inf. Manag..

A survey of web site success metrics used by Internet-dependent organizations in Korea

Ilyoo B. Hong, I. Hong, 2007, Internet Res..

Information technology to support any‐time, any‐place team meetings in Korean organizations

Ilyoo B. Hong, I. Hong, 1999 .

Classifying B2B Inter-Organizational Systems: A Role Linkage Perspective*

I. Hong, 2020 .