Dipankar Chakravarti

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Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes

Gabriel J. Biehal, Dipankar Chakravarti, 1982 .

Book Review: Market Driven Strategy—Processes for Creating Value

Bernard J. Jaworski, Dipankar Chakravarti, 1991 .

Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects

Dipankar Chakravarti, Joydeep Srivastava, Pallab Paul, 2002 .

Experiences with the Bettman-Park Verbal-Protocol Coding Scheme

Gabriel J. Biehal, Gabriel Biehal, Dipankar Chakravarti, 1982 .

Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives

Gabriel J. Biehal, Gabriel Biehal, Dipankar Chakravarti, 1986 .

Judgment Based Marketing Decision Models: Problems and Possible Solutions

Richard Staelin, A. A. Mitchell, Andrew A. Mitchell, 1981 .

Memory-Based Inferences during Consumer Choice

Gabriel J. Biehal, Dipankar Chakravarti, Alan Dick, 1990 .

The Effects of Concurrent Verbalization on Choice Processing

Gabriel J. Biehal, Gabriel Biehal, Dipankar Chakravarti, 1989 .

The Effects of Concurrent Verbalization on Choice Processing

Gabriel J. Biehal, Dipankar Chakravarti, 1989 .

The Adaptive Character of Thought

John R. Anderson, John R. Anderson, Dipankar Chakravarti, 1990 .

Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-sided Uncertainty and Opportunity Cost of Delay

A. Rapoport, Dipankar Chakravarti, Joydeep Srivastava, 2000 .

Information Accessibility as a Moderator of Consumer Choice

Gabriel J. Biehal, Dipankar Chakravarti, 1983 .

Auctions: Research Opportunities in Marketing

Atanu R. Sinha, A. A. Mitchell, M. Rothkopf, 2002 .

Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies

Deborah J. MacInnis, Kent Nakamoto, Dipankar Chakravarti, 1990 .

Value Construction and Bidding Behavior in Descending and Ascending Auctions

Atanu R. Sinha, Amar Cheema, Dipankar Chakravarti, 2006 .

Brand Equity, Consumer Learning and Choice

Joffre Swait, John Roberts, Tülin Erdem, 1999 .

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

Dipankar Chakravarti, Dipankar Chakravarti, H. S. Krishnan, 2003 .

Market structure analysis using managerial judgments: A framework and an experimental test

Dipankar Chakravarti, Pallab Paul, 1996 .

Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective

Dipankar Chakravarti, Jian Ni, Meng Zhu, 2022, Journal of the Association for Consumer Research.

Book Review: The Psychology of Attitudes

Dipankar Chakravarti, 1997 .

Attainment versus maintenance goals: Perceived difficulty and impact on goal choice

Dipankar Chakravarti, Amitava Chattopadhyay, Antonios Stamatogiannakis, 2018, Organizational Behavior and Human Decision Processes.

Attitude Change or Attitude Formation? An Unanswered Question

S. Raj, R. Staelin, R. Srivastava, 1978 .

Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template

Dipankar Chakravarti, H. Shanker Krishnan, Dipankar Chakravarti, 1999 .

Choice Research: A Wealth of Perspectives

Atanu R. Sinha, Dipankar Chakravarti, Jaewhan Kim, 2005 .

Bidding Behavior in Descending and Ascending Auctions

Atanu R. Sinha, Amar Cheema, Dipankar Chakravarti, 2012, Mark. Sci..

Voices Unheard: The Psychology of Consumption in Poverty and Development

Dipankar Chakravarti, 2006 .

Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

John G. Lynch, Dipankar Chakravarti, Dipankar Chakravarti, 1991 .

Price Presentation Effects in Purchases Involving Trade-Ins

Dipankar Chakravarti, Joydeep Srivastava, 2011 .

Status Quo Bias and Poaching Avoidance in Selecting Marketing Alliance Partners

Atanu R. Sinha, Dipankar Chakravarti, M. Ratchford, 2021 .

Covetous Motives? Poaching Partners in Forming Strategic Alliances

Atanu R. Sinha, Dipankar Chakravarti, M. Ratchford, 2015 .

Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations

Joydeep Srivastava, Dipankar Chakravarti, Dipankar Chakravarti, 2009 .

Marketing Letters , 13 ( 3 ) , August 2002 AUCTIONS : RESEARCH OPPORTUNITIES IN MARKETING

Atanu R. Sinha, A. A. Mitchell, M. Rothkopf, 2002 .

Auctions : Research Opportunities in Marketing 1

Dipankar Chakravarti, 2002 .

Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef

Dale J. Menkhaus, Ray A. Field, Dipankar Chakravarti, 1993 .

Appraising consumer research: There’s more to vision than meets the eye

Dipankar Chakravarti, 1992 .

Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach

Richard Staelin, A. A. Mitchell, Andrew A. Mitchell, 1979 .