C. Craig

发表

Consumer Behavior: An Information Processing Perspective

B. Sternthal, C. Craig, 1982 .

Advances in international marketing

C. Craig, S. Douglas, 1992 .

The Construct Validity of the Tripartite Classification of Attitudes

Alice M. Tybout, Brian Sternthal, Richard P. Bagozzi, 1979 .

International Marketing Research

C. Craig, S. Douglas, M. Czinkota, 1983 .

Configural Advantage in Global Markets

C. Samuel Craig, Susan P. Douglas, C. Craig, 2000 .

A Location Allocation Model for Facility Planning in a Competitive Environment

C. Craig, A. Ghosh, 2010 .

The role of context in assessing international marketing opportunities

C. Craig, S. Douglas, 2011 .

On Improving the Conceptual Foundations of International Marketing Research

C. Craig, S. Douglas, Samuel Craig, 2006 .

Advertising Wearout: An Experimental Analysis

Clark Leavitt, B. Sternthal, C. Craig, 1976 .

Impact of Context on Cross-Cultural Research

C. Craig, S. Douglas, 2009 .

Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets

William H. Greene, C. Samuel Craig, Susan P. Douglas, 2005 .

Cross-National Consumer Research Traditions

M. Morrin, C. Craig, S. Douglas, 1994 .

The changing dynamic of consumer behavior: Implications for cross-cultural research

C. Samuel Craig, Susan P. Douglas, C. Craig, 1997 .

Fear Appeals: Revisited and Revised

Brian Sternthal, C. Samuel Craig, B. Sternthal, 1974 .

Convergence and Divergence: Developing a Semiglobal Marketing Strategy

C. Samuel Craig, Susan P. Douglas, C. Craig, 2011 .

Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers

Andreas F. Grein, C. Craig, H. Takada, 2001 .

Separate But Together: Mediterranean Identity in Three Countries

C. Craig, L. Petruzzellis, 2016 .

Executive Insights: Global Portfolio Planning and Market Interconnectedness

C. Craig, S. Douglas, 1996 .

Advertising Wearout: An Experimental

Clark Leavitt, B. Sternthal, C. Craig, 2016 .

Advances in International Marketing

C. Craig, S. Douglas, Chia-Ling ‘Eunice’ Liu, 2009 .

Collaborative and Iterative Translation: An Alternative Approach to Back Translation

C. Samuel Craig, Susan P. Douglas, C. Craig, 2007 .

Global Marketing Strategy

C. Craig, S. Douglas, 1995 .

Humor in Advertising

B. Sternthal, C. Craig, 1973 .

Separate But Together: Mediterranean Identity in Three Countries

C. Craig, L. Petruzzellis, C. Samuel Craig, 2014 .

Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

E. Nijssen, C. Craig, S. Douglas, 2001 .

The Internet and International Consumer Markets

C. Craig, S. Douglas, Theresa Flaherty, 2003 .

Examining Performance of U.S. Multinationals in Foreign Markets

C. Craig, S. Douglas, Susan P. Douglas Professor, 1983 .

Partnering for Growth in Emerging Markets

C. Craig, 2013, Journal of Advertising Research.

Market Entry Strategies: An Emerging Market Perspective

C. Craig, S. Douglas, 1994 .

Advertising across Cultures

C. Craig, S. Douglas, 2007 .

Strategies for managing interorganizational conflict: A laboratory paradigm

L. Stern, B. Sternthal, C. Craig, 1975 .

The MED scale: regional variation in values and beliefs, evidence from Italy

C. Craig, L. Petruzzellis, A. Palumbo, 2017 .

An Approach to Determining Optimal Locations

Avijit Ghosh, C. Samuel Craig, C. Craig, 2016 .

An Approach to Determining Optimal Locations for New Services

Avijit Ghosh, C. Samuel Craig, C. Craig, 1986 .

Multicultural marketplaces: New territory for international marketing and consumer research

C. Craig, A. Broderick, C. Demangeot, 2015 .

Creating cultural products: Cities, context and technology

C. Craig, C. Craig, 2013 .

Formulating Retail Location Strategy in a Changing Environment

C. Craig, A. Ghosh, 1983 .

Contextual and cultural factors underlying Americanization

C. Craig, S. Douglas, A. Bennett, 2009 .

Challenges in Conducting International Market Research

C. Craig, A. Engelen, M. Engelen, 2021, Handbook of Market Research.

The Limits of Global Branding: The Emerging Market Challenge

C. Craig, S. Douglas, 2011 .

DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE: OVERVIEW AND DIRECTIONS FOR FUTURE RESEARCH

C. Craig, S. Douglas, 2003 .

Global marketing strategy: past, present, and future

C. Craig, S. Douglas, 2010 .

Patterns of Convergence and Divergence Among Industrialized Nations: 1960 - 1988

C. Samuel Craig, Susan P. Douglas, Andreas F. Grein, 1992 .

Conducting international marketing research in the twenty‐first century

C. Samuel Craig, Susan P. Douglas, C. Craig, 2001 .

Responding to the challenges of global markets: Change, complexity, competition and conscience

C. Samuel Craig, Susan P. Douglas, C. Craig, 1996 .

Repetition effects over the years : an anthology of classic articles

B. Sternthal, C. Craig, 1986 .

Beyond national culture: implications of cultural dynamics for consumer research

C. Craig, S. Douglas, 2006 .

FRANSYS: a franchise distribution system location model

Avijit Ghosh, C. Samuel Craig, C. Craig, 1991 .

Achieving success in Japanese consumer markets

C. Craig, S. Douglas, 1990 .

E-Word of Mouth: Early Predictor Of Audience Engagement

William H. Greene, C. Samuel Craig, W. Greene, 2015, Journal of Advertising Research.

Executive Insights: Managing the Transnational Value Chain—Strategies for Firms from Emerging Markets

C. Craig, S. Douglas, 1997 .

Multifacility Retail Networks

Avijit Ghosh, C. Samuel Craig, Sara L McLafferty, 1995 .

Economic performance over time: Does porter's diamond hold at the national level?

Andreas F. Grein, C. Craig, 1996 .

Global Marketing Strategy: Perspectives and Approaches

C. Craig, S. Douglas, 2010 .

Managing Conflict in Distribution Channels: A Laboratory Study

Brian Sternthal, Louis W. Stern, C. Samuel Craig, 1973 .

Reassessing global marketing strategy

C. Craig, S. Douglas, 2008 .

Developing strategies for global markets: An evolutionary perspective

C. Samuel Craig, Susan P. Douglas, C. Craig, 1996 .

Global Marketing Strategy

C. Craig, S. Douglas, 1995 .

Building global brands in the 21st century

C. Craig, S. Douglas, Susan P. Douglas, 2000 .

Grewal and Levy to be next editors of Journal of Retailing

C. Craig, L. P. Bucklin, A. Ghosh, 2001 .

Assessing cross-cultural marketing theory and research: A commentary essay

C. Samuel Craig, Susan P. Douglas, C. Craig, 2011 .

Leading the Way: Reflections on the Editors of the Journal of Retailing

C. Craig, 2009 .