W. Kamakura

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Incorporating choice dynamics in models of consumer behavior

Jack D. Kulchitsky, J. Horowitz, F. Sultan, 1990 .

Factor analysis with (mixed) observed and latent variables in the exponential family

M. Wedel, W. Kamakura, 2001 .

Choice Models and Customer Relationship Management

Carl F. Mela, Ronald T. Wilcox, Anand V. Bodapati, 2005 .

Introduction to the Special Issue on Market Segmentation

M. Wedel, W. Kamakura, 2002 .

Size and Share of Customer Wallet

Carl F. Mela, W. Kamakura, Rex Du, 2007 .

Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research

J. W. Hutchinson, John G. Lynch, W. Kamakura, 2000 .

Household Life Cycles and Lifestyles in the United States

W. Kamakura, Rex Du, R. Du, 2006 .

A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

W. Kamakura, 1988 .

Estimating Promotion Response When Competitive Promotions Are Unobservable

J. Ledolter, W. Kamakura, Sangkil Moon, 2007 .

Optimal Bundling and Pricing Under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products

W. Kamakura, R. Venkatesh, 2003 .

Applying Latent Trait Analysis in the Evaluation of Prospects For Cross-Selling of Financial Services

R. Srivastava, W. Kamakura, S. Ramaswami, 1991 .

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Pradeep K. Chintagunta, P. Lenk, W. DeSarbo, 1997 .

Quantitative Trendspotting

W. Kamakura, Rex Du, R. Du, 2012 .

Note-A Note on The Use of Categorical Variables in Data Envelopment Analysis

W. Kamakura, 1988 .

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

V. Mittal, W. Kamakura, Vikas Mittal, 2001 .

Modeling Multiple Category Brand with Household Basket Data Preference

Gary J. Russell, W. Kamakura, 1997 .

Modeling Multiple Category Brand Preference with Household Basket Data

Gary J. Russell, W. Kamakura, 1997 .

Chain-Wide and Store-Level Analysis for Cross-Category Management

W. Kamakura, Wooseong Kang, Wagner A. Kamakura, 2006 .

Measuring Brand Value with Scanner Data

Gary J. Russell, W. Kamakura, 1993 .

Assessing the Market Value of Real Estate Property with a Geographically Weighted Stochastic Frontier Model

W. Kamakura, S. Samaha, Stephen A. Samaha, 2008 .

The Structure of Self-Reported Emotional Experiences: A Mixed-Effects Poisson Factor Model

Michel Wedel, Ulf Bockenholt, M. Wedel, 2003, The British journal of mathematical and statistical psychology.

Modeling Preference and Structural Heterogeneity in Consumer Choice

W. Kamakura, Byung-Do Kim, Jonathan Lee, 1996 .

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

W. Kamakura, Jagdish P. Agrawal, 1995 .

Common Methods Bias

Wagner A. Kamakura, W. Kamakura, 2010 .

Where did all that Money Go? Understanding how Consumers Allocate their Consumption Budget

W. Kamakura, Rex Du, R. Du, 2008 .

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Dhruv Grewal, Arun Sharma, W. Kamakura, 2007 .

Choice Models and Customer Relationship

Carl F. Mela, Anand V. Bodapati, Asim Ansari, 2005 .

Value-System Segmentation: Exploring the Meaning of LOV

T. Novak, W. Kamakura, 1992 .

Value Segmentation: A Model for the Measurement of Values and Value Systems

W. Kamakura, J. Mazzon, 1991 .

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

V. Mittal, W. Kamakura, Rahul Govind, 2004 .

The No—Choice Alternative in Conjoint Choice Experiments

M. Wedel, W. Kamakura, R. Haaijer, 2001 .

Measuring consumer perceptions of brand quality with scanner data : implications for brand equity

Wagner A. Kamakura, Gary J. Russell, W. Kamakura, 1991 .

Long-Term View of the Diffusion of Durables: A Study of the Role of Price and Adoption Influence Processes via Tests of Nested Models

Siva Balasubramanian, S. Balasubramanian, W. Kamakura, 1988 .

How Economic Contractions and Expansions Affect Expenditure Patterns

Wagner A. Kamakura, Rex Yuxing Du, W. Kamakura, 2012 .

A Parsimonious Model of SKU Choice: Familiarity-based Reinforcement and Response Sensitivity

Wagner A. Kamakura, Peter S. Fader, Eric T. Bradlow, 1999 .

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Michel Wedel, Wagner A. Kamakura, Jeongwen Chiang, 1999 .

Understanding Brand Competition Using Micro and Macro Scanner Data

Wagner A. Kamakura, Gary J. Russell, W. Kamakura, 1994 .

Socioeconomic Status and Consumption in an Emerging Economy

Wagner A. Kamakura, José Afonso Mazzon, W. Kamakura, 2013 .

Socioeconomic Status and Consumption in an Emerging Economy

W. Kamakura, J. Mazzon, 2011 .

Empirical generalizations in retailing

Wagner A. Kamakura, Donald R. Lehmann, Praveen K. Kopalle, 2014 .

Measuring Market Efficiency and Welfare Loss

Wagner A. Kamakura, Brian T. Ratchford, Jagdish Agrawal, 1988 .

Inferring Market Structure from Customer Response to Competing and Complementary Products

Wagner A. Kamakura, Gary J. Russell, Rick L. Andrews, 2001 .

Identifying Sales Performance Gaps with Internal Benchmarking

Wagner A. Kamakura, W. Kamakura, D. Claro, 2017 .

Productivity Assessment of Multiple Retail Outlets

Tomasz Lenartowicz, B. Ratchford, W. Kamakura, 1996 .

Predicting Choice Shares under Conditions of Brand Interdependence

Wagner A. Kamakura, Rajendra K. Srivastava, R. Srivastava, 1984 .

Estimating Models with Binary Dependent Variables: Some Theoretical and Empirical Observations

N. Malhotra, W. Kamakura, M. Zmijewski, 1988 .

Race, Ethnicity, and Acculturation: How Racially Matched Images Influence Subsequent Perceptions of Beauty

W. Kamakura, Nives Zubcevic-Basic, 2014 .

Latent Structure Regression

Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo, 2006 .

Menu-Choice Modeling

W. Kamakura, Kyuseop Kwak, 2012 .

Statistical Data Fusion for Cross-Tabulation

M. Wedel, W. Kamakura, 1997 .

Choice Models and Customer Relationship Management Summary Paper for the Sixth Choice Symposium September, 2004 Track Co-Chairs

Carl F. Mela, Baohong Sun, S. Neslin, 2004 .

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models

Michel Wedel, Wagner A. Kamakura, Frenkel Ter Hofstede, 1995 .

Accounting for Voter Heterogeneity within and across Districts with a Factor-Analytic Voter-Choice Model

W. Kamakura, J. Mazzon, 2007, Political Analysis.

A Topical History of JMR

Carl F. Mela, Joel Huber, W. Kamakura, 2014 .

Response Latencies in the Analysis of Conjoint Choice Experiments

Michel Wedel, Wagner Kamakura, Rinus Haaijer, 2000 .

Discrete and continuous representation of heterogeneity

Michel Wedel, Wagner A. Kamakura, Scott A. Neslin, 1999 .

The information content of response latencies in conjoint choice experiments

Michel Wedel, Wagner A. Kamakura, Rinus Haaijer, 2000 .

Concomitant Variable Latent Class Models for the External Analysis of Choice Data

Michel Wedel, Wagner A. Kamakura, Michel Wedel, 1992 .

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries

W. Kamakura, Teodoro Luque-Martínez, S. del Barrio-García, 2017, Journal of Interactive Marketing.

Legal Services Marketing: An Empirical Investigation of the Forecastability and Possible Interrelationship between Marriage Dissolutions, Personal Bankruptcies, and Unemployment

W. Kamakura, G. Gessner, 2015 .

Book Review: Structural Analysis of Discrete Data with Econometric Applications

W. Kamakura, 1982 .

Long-Term Forecasting with Innovation Diffusion Models: The Impact of Replacement Purchases

Siva Balasubramanian, S. Balasubramanian, W. Kamakura, 1986 .

Book Review: Structural Analysis of Discrete Data with Econometric Applications

Wagner A. Kamakura, Charles F. Manski, Daniel McFadden, 1982 .

Representing heterogeneity in consumer response models

Michel Wedel, Wagner A. Kamakura, Kannan Srinivasan, 1997 .

Competitive Promotions Are Unobservable

Wagner A. Kamakura, Johannes Ledolter, Sangkil Moon, 2007 .

Issues in the estimation and application of latent structure models of choice

Wagner A. Kamakura, Ulf Böckenholt, William R. Dillon, 1994 .

Research Note Heterogeneous and Nonproportional Effects of Marketing Variables on Brand Switching: An Application of a Discrete Time Duration Model

W. DeSarbo, M. Wedel, W. Kamakura, 1993 .

Measuring Consumer Attitudes toward the Marketplace with Tailored Interviews

Wagner A. Kamakura, Siva K. Balasubramanian, S. Balasubramanian, 1989 .

Advances in Marketing Research and Modeling: the Academic and Industry Impact of Paul E. Green

Wagner A. Kamakura, Wayne S. DeSarbo, Michel Wedel, 2004 .

How Americans Spend Their Time

Wagner A. Kamakura, W. Kamakura, 2008 .

WITHDRAWN: Are multichannel customers really more valuable? An analysis of banking services

Wagner A. Kamakura, Iguácel Melero-Polo, F. Javier Sese, 2016 .

Modeling large datasets in marketing

Michel Wedel, Wagner A. Kamakura, Sridhar Balasubramanian, 1998 .

Household Life Cycles and Lifestyles in the

Wagner A. Kamakura, Rex Yuxing Du, W. Kamakura, 2006 .

Household Lifecycles and Life Styles in America

Wagner A. Kamakura, Rex Yuxing Du, W. Kamakura, 2004 .

The Estimation of Multinomial Probit Models: A New Calibration Algorithm

Wagner A. Kamakura, W. Kamakura, 1989, Transp. Sci..

American Time-Styles: A Finite-Mixture Allocation Model for Time-Use Analysis

Wagner A. Kamakura, W. Kamakura, 2009, Multivariate behavioral research.

Is silence golden? An inquiry into the meaning of silence in professional product evaluations

Wagner A. Kamakura, Peter Boatwright, Suman Basuroy, 2006 .

Cross-Selling

Wagner A. Kamakura, W. Kamakura, 2008 .

A Quick and Simple Procedure For Benefit Segmentation Based on Conjoint Experiments

Wagner A. Kamakura, Jagdish Agrawal, W. Kamakura, 1987 .

Sequential market basket analysis

W. Kamakura, 2012 .

Uncovering Audience Preferences for Concert Features from Single-Ticket Sales with a Factor-Analytic Random-Coefficients Model

W. Kamakura, Carl Schimmel, 2012 .

How Customer Evolve: A New Framework for Customer Analysis

W. Kamakura, 2009 .

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Gary J. Russell, W. Kamakura, 1989 .

Concomitant Variable Latent Class Models for Conjoint Analysis

Michel Wedel, Jagdish Agrawal, M. Wedel, 1994 .

Using Voter-choice Modeling to Plan Final Campaigns in Runoff Elections

W. Kamakura, 2016 .

A Multi-trait Multi-Method Validity Test of Partworth Estimates

Wagner A. Kamakura, Muammer Ozer, W. Kamakura, 2007 .

Statistical Data Fusion for Cross-Tabulation

Wagner A. Kamakura, Michel Wedel, M. Wedel, 1997 .

Book reviewMeasuring price and quality competitiveness: A study of eighteen British product markets: Peter Swann and Majid Taghavi Avebury Aldershot / Ashgate Brookfield (1992) 205 pp ISBN 1 85628 328 3

W. Kamakura, 1994 .

Assessing the Service-Profit Chain

Vikas Mittal, Wagner A. Kamakura, Fernando de Rosa, 2002 .

Country of Origin: A Competitive Advantage?

W. Kamakura, Jagdish P. Agrawal, 1999 .

Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction

Michel Wedel, Wagner A. Kamakura, José Afonso Mazzon, 2003 .

Quality-Adjusted Price Comparison of Non-Homogeneous Products Across Internet Retailers

Sangkil Moon, W. Kamakura, Sangkil Moon, 2008 .

An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences

Wagner A. Kamakura, Rajendra K. Srivastava, R. Srivastava, 1986 .

Market Segmentation: Conceptual and Methodological Foundations

M. Wedel, W. Kamakura, 1997 .

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Wagner A. Kamakura, Sunil Gupta, Scott A. Neslin, 2006 .

Consumer Evaluations of Line Extensions: A Conjoint Approach

W. Kamakura, Moonkyu Lee, Jonathan Lee, 1996 .

An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models

Michel Wedel, M. Wedel, W. Kamakura, 2004 .

Modeling large data sets in marketing

Michel Wedel, Wagner A. Kamakura, Sunil Gupta, 2001 .

Sequential market basket analysis

W. Kamakura, 2012 .

A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music

Wagner A. Kamakura, Jonathan Lee, Peter Boatwright, 2003, Manag. Sci..

Estimating flexible distributions of ideal-points with external analysis of preferences

Wagner A. Kamakura, W. Kamakura, 1991 .

Identifying Pan-European value segments with a clusterwise rank-logit model

T. Novak, J. Steenkamp, W. Kamakura, 1994 .

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Wagner A. Kamakura, Roland T. Rust, Mark I. Alpert, 1992 .

Evaluation of Global Operations : Combining Marketing Process and Marketing Outcome Performance Metrics

Dhruv Grewal, Arun Sharma, W. Kamakura, 2004 .

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Wagner A. Kamakura, Rex Yuxing Du, W. Kamakura, 2011 .

A dynamic perspective to the internationalization of small-medium enterprises

W. Kamakura, M. A. RAMÓN-JERONIMO, Julio D. Vecino Gravel, 2011, Journal of the Academy of Marketing Science.

Cross-Selling: Offering the Right Product to the Right Customer at the Right Time

W. Kamakura, 2007 .

Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring

W. Kamakura, J. Mazzon, 2014 .

A dynamic perspective to the internationalization of small-medium enterprises

W. Kamakura, M. A. RAMÓN-JERONIMO, Julio D. Vecino Gravel, 2011 .

A picture is worth a thousand words: translating product reviews into a product positioning map

Wagner A. Kamakura, Sangkil Moon, W. Kamakura, 2017 .

Consumer Sentiment and Buying Intentions Revisited: A Comparison of Predictive Usefulness

W. Kamakura, G. Gessner, 1986 .

The Usefulness of Indices of Consumer Sentiment in Predicting Expenditures

Robert P. Leone, W. Kamakura, 1983 .

Reviewing the reviewers: The impact of individual film critics on box office performance

Wagner A. Kamakura, Peter Boatwright, Suman Basuroy, 2007 .

Exploratory Tobit Factor Analysis for Multivariate Censored Data

Michel Wedel, Wagner A. Kamakura, M. Wedel, 2001 .

Modeling Voter Choice to Predict the Final Outcome of Two-Stage Elections

W. Kamakura, J. Mazzon, Arnaud De Bruyn, 2006 .

Factor Models for Multivariate Count Data

Michel Wedel, Ulf Bockenholt, M. Wedel, 2003 .

Marketing Data, Models and Decisions

Michel Wedel, Wagner A. Kamakura, Ulf Bockenholt, 2000 .

Multi-Index Binary Response Analysis of Large Data Sets

Michel Wedel, Wagner A. Kamakura, Prasad A. Naik, 2010 .

Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis

Wagner A. Kamakura, Rex Yuxing Du, W. Kamakura, 2014 .

the Meaning of LOV

T. Novak, W. Kamakura, 1992 .

A New Framework for Time-Use Analysis

W. Kamakura, 2012 .

Factor Analysis and Missing Data

Michel Wedel, Wagner A. Kamakura, M. Wedel, 2000 .

Identifying Innovators for the Cross-Selling of New Products

Wagner A. Kamakura, Michel Wedel, Bruce S. Kossar, 2001, Manag. Sci..

Challenges and opportunities in high-dimensional choice data analyses

Michel Wedel, Wagner A. Kamakura, Eric T. Bradlow, 2008 .

Life-Style Segmentation with Tailored Interviewing

Wagner A. Kamakura, Michel Wedel, M. Wedel, 1995 .

Applications of Multivariate Latent Variable Models in Marketing

Michel Wedel, Wagner A. Kamakura, Wayne S. DeSarbo, 2003 .

What Happened to the American 'Middle Class'? Class and Consumption in America

W. Kamakura, 2014 .

A Note on 'The Use of Categorical Variables in Data Envelopment Analysis'

W. Kamakura, Wagner A. Kamakura, 1987 .

Measure twice and cut once: the carpenter’s rule still applies

W. Kamakura, 2014, Marketing Letters.

List augmentation with model based multiple imputation: a case study using a mixed‐outcome factor model

Michel Wedel, Wagner A. Kamakura, M. Wedel, 2003 .