Sabine Einwiller

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Engendering trust in Internet businesses using elements of corporate branding

Sabine A. Einwiller, Sabine Einwiller, U. Geisler, 2000 .

User generated content presenting brands on social media increases young adults’ purchase intention

Sabine A. Einwiller, Brigitte Naderer, Sabine Einwiller, 2019, International Journal of Advertising.

Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation1

Sabine Einwiller, Michael A. Kamins, Sabine A. Einwiller, 2008 .

Enough is enough! When identification no longer prevents negative corporate associations

Sabine Einwiller, Michael A. Kamins, Alexander Fedorikhin, 2006 .

Consumer Engagement in the Digital Era

Wolfgang J. Weitzl, Sabine A. Einwiller, Sabine Einwiller, 2018 .

Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies

Sabine Einwiller, Sabine A. Einwiller, Sabine Einwiller, 2015 .

Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions

Wolfgang J. Weitzl, Sabine A. Einwiller, Sabine Einwiller, 2020 .

Accuracy Motivation, Consensus Information, and the Law of Large Numbers: Effects on Attitude Judgment in the Absence of Argumentation

Sabine A. Einwiller, S. Chaiken, G. Bohner, 1998 .

Towards an integrated approach to corporate branding – an empirical study

Sabine A. Einwiller, Sabine Einwiller, M. Will, 2002 .

Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance

Wolfgang J. Weitzl, Sabine Einwiller, Jens Seiffert-Brockmann, 2020 .

Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation

Sabine Einwiller, Sabine A. Einwiller, Craig E. Carroll, 2010 .

When Reputation Influences Trust in Nonprofit Organizations. The Role of Value Attachment as Moderator

Wolfgang J. Weitzl, Sabine A. Einwiller, Sabine Einwiller, 2019, Corporate Reputation Review.

Heading for new shores

Sabine A. Einwiller, Sabine Einwiller, Franzisca Weder, 2019, Corporate Communications: An International Journal.

Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises

Sabine A. Einwiller, Sabine Einwiller, Michael Boenigk, 2012 .

Guest Editorial - Special Issue on Crisis Communication in the Public Sector

Sabine Einwiller, D. Laufer, 2020 .

Believe me, I am one of you! The role of common group affiliation in crisis communication

Sabine Einwiller, D. Laufer, C. Ruppel, 2017 .

Attributional processes in the case of product failures : the role of the corporate brand as buffer

A. Herrmann, Sabine Einwiller, M. Wänke, 2005 .

The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training

Sabine A. Einwiller, Sabine Einwiller, Ansgar Zerfass, 2021 .

Portrayals of Large Corporations in the English and German Version of Wikipedia – Exploring Similarities and Differences

Sabine A. Einwiller, Sabine Einwiller, Thomas Roessing, 2016 .

Branding cyberpreneurs - Challenges for communications management in the 21st Century

Sabine Einwiller, U. Geisler, 2000 .

Employee-centric perspective on organizational crisis: how organizational transparency and support help to mitigate employees' uncertainty, negative emotions and job disengagement

Sabine A. Einwiller, Sabine Einwiller, Christopher Ruppel, 2022, Corporate Communications: An International Journal.

Journalists’ Coverage of Online Firestorms in German-Language News Media

Sabine A. Einwiller, Sabine Einwiller, Benno Viererbl, 2017 .

Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

Brigitte Naderer, Sabine Einwiller, Jörg Matthes, 2020 .

Corporate Foundations: Their Role for Corporate Social Responsibility

Sabine A. Einwiller, Sabine Einwiller, Martina Westhues, 2006 .

Towards an integrated approach to corporate branding - findings from an empirical study

Sabine A. Einwiller, Sabine Einwiller, M. Will, 2008 .

Agile Content Management: Strategic Communication in Corporate Newsrooms

Sabine A. Einwiller, Sabine Einwiller, Jens Seiffert-Brockmann, 2021 .

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Sabine A. Einwiller, Sabine Einwiller, C. Ngai, 2020 .

Media coverage about organisations in critical situations: Analysing the impact on employees

Sabine A. Einwiller, Sabine Einwiller, Christopher J. Korn, 2013 .

Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort

Sabine A. Einwiller, G. Bohner, H. Erb, 1998 .

A study on the dynamics between the moral reasoning process and celebrity image and their impact on consumers’ support for celebrity comebacks after a transgression

Sabine A. Einwiller, Sabine Einwiller, D. Chang, 2020 .

Processing Minority and Majority Communications: The Role of Conflict with Prior Attitudes

Sabine Einwiller, Gerd Bohner, Susanne Rank, 2002 .

Corporate Attributes and Associations

Sabine A. Einwiller, Sabine Einwiller, 2013 .

The Effect of Incongruence Between CEO and Corporate Brand Personality on Financial Analysts’ Attitudes and Assessment of a Company’s Performance

Sabine Einwiller, Jochen Becker, J. Medjedovic, 2014 .