B. Hansotia

发表

A New Logit Model for Decision Making and its Application

O. Coskunoglu, B. Hansotia, Muzaffar Shaikh, 1985 .

Stochastic linear programs with simple recourse: The equivalent deterministic convex program for the normal, exponential, and erlang cases

B. Hansotia, 1980 .

Issues and challenges in estimating customer equity

B. Hansotia, 2006 .

Customer metrics and organisational alignment for maximising customer equity

B. Hansotia, 2004 .

A multi-attribute approach to understanding shopping behavior

Ronald L. Vaughn, B. Hansotia, 1977 .

Company activities for managing customer equity

B. Hansotia, 2004 .

Sample size and design of experiment issues in testing offers

Behram J. Hansotia, B. Hansotia, 1990 .

Analytical challenges in customer acquisition

Behram J. Hansotia, Paul Wang, B. Hansotia, 1997 .

STOCHASTIC LINEAR PROGRAMMING WITH RECOURSE: A TUTORIAL*

Behram J. Hansotia, B. Hansotia, 1980 .

Incremental value modeling

Behram Hansotia, Brad Rukstales, B. Hansotia, 2002 .

Marketing by objectives: Using segmentation based on purchase timing to enhance customer equity

B. Hansotia, 2009 .

Gearing up for CRM: Antecedents to successful implementation

B. Hansotia, B Hansotia, 2002 .

Inquiry Management: Contact Decision Rules

B. Hansotia, 1995 .