Sung-Un Yang

发表

Uses and Gratifications of Twitter: An Examination of User Motives and Satisfaction of Twitter Use

Philip Johnson, Sung-Un Yang, 2009 .

The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust

Joon Soo Lim, Sung-Un Yang, 2009 .

Measuring blog engagement: Testing a four-dimensional scale

Sung-Un Yang, Minjeong Kang, 2009 .

The influence of corporate social responsibility and customer–company identification on publics’ dialogic communication intentions

Sung-Un Yang, Hyejoon Rim, Soo Yeon Hong, 2010 .

Measuring Social Media Credibility: A Study on a Measure of Blog Credibility

Sung-Un Yang, Minjeong Kang, 2011 .

Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions

Sung-Un Yang, Soo Yeon Hong, Sung-Un Yang, 2009 .

Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation

Sung-Un Yang, Minjung Sung, 2008 .

Effects of Government Dialogic Competency: The MERS Outbreak and Implications for Public Health Crises and Political Legitimacy

Sung-Un Yang, 2018 .

An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships

Dennis F. Kinsey, Sung-Un Yang, S. Alessandri, 2008 .

A Study on Dialogic Communication, Trust, and Distrust: Testing a Scale for Measuring Organization–Public Dialogic Communication (OPDC)

Sung-Un Yang, Minjeong Kang, Hee-won Cha, 2015 .

Country Reputation in Multidimensions: Predictors, Effects, and Communication Channels

Sung-Un Yang, Hochang Shin, B. Wrigley, 2008 .

Global activism and new media: A study of transnational NGOs’ online public relations

Hyunjin Seo, Sung-Un Yang, Ji Young Kim, 2009 .

The Effects of Organization-Public Relationships on Organizational Reputation From the Perspective of Publics

Sung-Un Yang, 2005 .

Developing the scale of presidential candidate's dialogic communication (PCDC) during the 2017 presidential campaign in South Korea

Sung-Un Yang, B. Moon, 2021 .

Diplomat in Chief? Assessing the Influence of Presidential Evaluations on Public Diplomacy Outcomes Among Foreign Publics

Guy J. Golan, Sung-Un Yang, 2013 .

Do Ethics Matter? Investigating Donor Responses to Primary and Tertiary Ethical Violations

Young Eun Park, Sung-Un Yang, N. Browning, 2019, Journalism & Mass Communication Quarterly.

Developing public’s information transmitting behavior (ITB) model in public relations: A cross-national study

Sung-Un Yang, Yunna Rhee, B. Moon, 2016 .

Beyond the Western Masses: Demography and Pakistani Media Credibility Perceptions

Guy J. Golan, Sung-Un Yang, K. Shim, 2015 .

Online authenticity, popularity, and the "Real Me" in a microblogging environment

Joon Soo Lim, Ho-Kyung Kim, John Nicholson, 2015, Comput. Hum. Behav..

Online Authenticity Scale

John Nicholson, Joon Soo Lim, Ho-Kyung Kim, 2016 .

Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university

Sung-Un Yang, Minjung Sung, Sung-Un Yang, 2009 .

A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory1

Sung-Un Yang, J. Grunig, Jeong-Nam Kim, 2013 .

Like, comment, and share on Facebook: How each behavior differs from the other

Cheonsoo Kim, Sung-Un Yang, Sung-Un Yang, 2017 .

The effects of leadership in corporate social advocacy on positive employee outcomes

Sung-Un Yang, Young Kim, Minjeong Kang, 2022, Journal of Public Relations Research.

Decomposing organisational reputation: The effects of organisation–public relationship outcomes on cognitive representations of organisations and evaluations of organisational performance

James E. Grunig, Sung-Un Yang, Sung-Un Yang, 2005 .

Exploring crisis communication in the internal context of an organization: Examining moderated and mediated effects of employee-organization relationships on crisis outcomes

Sung-Un Yang, Young Kim, Minjeong Kang, 2019, Public Relations Review.

Communication management and trust: Their role in building resilience to "surprises" such as natural disasters, pandemic flu, and terrorism

Sung-Un Yang, P. H. Longstaff, Sung-Un Yang, 2008 .

Understanding the Influence of Authentic Leadership and Employee-Organization Relationships on Employee Voice Behaviors in Response to Dissatisfying Events at Work

Sung-Un Yang, Young Kim, Minjeong Kang, 2022, Management Communication Quarterly.

Cognitive Processing of Crisis Communication: Effects of CSR and Crisis Response Strategies on Stakeholder Perceptions of a Racial Crisis Dynamics

Sung-Un Yang, Hye-kyung Kim, 2009 .

An Integrated Model for Organization—Public Relational Outcomes, Organizational Reputation, and Their Antecedents

Sung-Un Yang, 2007 .

We’re All in This Together: Legitimacy and Coronavirus-Oriented CSR Messaging

Sung-Un Yang, N. Browning, Ejae Lee, 2022, Sustainability.

Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’ Product Attitudes and Purchase Intentions

Sung-Un Yang, Minjeong Kang, 2010 .

The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company

KyuJin Shim, Sung-Un Yang, Sung-Un Yang, 2016 .

An Integrative Approach to University Visual Identity and Reputation

Dennis F. Kinsey, Sung-Un Yang, S. Alessandri, 2006 .

Public Engagement in Supportive Communication Behaviors toward an Organization: Effects of Relational Satisfaction and Organizational Reputation in Public Relations Management

Sung-Un Yang, S. Hong, 2011 .

“Will You Join Us?” Use of the Partake-in-Our-Cause (PIOC) Message in Light of Negative News

Joon Soo Lim, Sung-Un Yang, A. Chung, 2015 .

Why publics terminate their relationship with organizations: exploring antecedents of relationship dissolution in South Korea

Sung-Un Yang, B. Moon, 2015 .

A good company gone bad

Young Eun Park, Sung-Un Yang, Hyunsang Son, 2019, Journal of Communication Management.

International public relations and public diplomacy

Guy J. Golan, Dennis F. Kinsey, Sung-Un Yang, 2015 .

Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports

Sung-Un Yang, Minjeong Kang, 2010 .

Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification

Sung-Un Yang, Jaejin Lee, Hyejoon Rim, 2016 .

Exploring the interrelationship and roles of employee–organization relationship outcomes between symmetrical internal communication and employee job engagement

Sung-Un Yang, Young Kim, Minjeong Kang, 2021, Corporate Communications: An International Journal.

Effects of Narratives, Openness to Dialogic Communication, and Credibility on Engagement in Crisis Communication Through Organizational Blogs

Philip Johnson, Minjeong Kang, Sung-Un Yang, 2010, Commun. Res..

A Test of a Dual Model of Positive and Negative EORs: Dialogic Employee Communication Perceptions Related to Employee-Organization Relationships and Employee Megaphoning Intentions1

Sung-Un Yang, Young Kim, Minjeong Kang, 2023, Journal of Public Relations Research.

Editor’s essay: Reflecting on OPR research

Sung-Un Yang, N. Browning, 2022, Journal of Public Relations Research.