D. Maheswaran

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Exploring Differences in Males' and Females' Processing Strategies

Joan Meyers-Levy, D. Maheswaran, Durairaj Maheswaran, 1991 .

The Influence of Message Framing and Issue Involvement

Joan Meyers-Levy, D. Maheswaran, Durairaj Maheswaran, 1990 .

The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

B. Sternthal, D. Maheswaran, Durairaj Maheswaran, 1990 .

Motivated Reasoning in Outcome-Bias Effects

Durairaj Maheswaran, Nidhi Agrawal, D. Maheswaran, 2005 .

The Effects of Extensions on Brand Name Dilution and Enhancement

Durairaj Maheswaran, D. Maheswaran, Zeynep Gürhan-Canli, 1998 .

Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur

Joan Meyers-Levy, D. Maheswaran, Durairaj Maheswaran, 2004 .

Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication

Durairaj Maheswaran, D. Maheswaran, Zeynep Gürhan-Canli, 2000 .

Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations

D. Maheswaran, Durairaj Maheswaran, 1994 .

The Effects of Self-Construal and Commitment on Persuasion

D. Maheswaran, Nidhi Agrawal, Durairaj Maheswaran, 2005 .

Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment.

S. Chaiken, D. Maheswaran, S. Chaiken, 1994, Journal of personality and social psychology.

Motivated Reasoning: A Depth-of-Processing Perspective

D. Maheswaran, S. Jain, Durairaj Maheswaran, 2000 .

Issues and New Directions in Global Consumer Psychology

S. Shavitt, D. Maheswaran, Durairaj Maheswaran, 2000 .

Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.

S. Chaiken, D. Maheswaran, S. Chaiken, 1991, Journal of personality and social psychology.

Cultural Variations in Country of Origin Effects

Durairaj Maheswaran, D. Maheswaran, Zeynep Gürhan-Canli, 2000 .

Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation

Maureen Morrin, James Jaccard, Durairaj Maheswaran, 2002 .

Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability

Durairaj Maheswaran, Bruce Buchanan, D. Maheswaran, 2000 .

"Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

Hean Tat Keh, D. Maheswaran, Xiuping Li, 2017 .

Acquisition and Impact of Consumer Expertise

B. Sternthal, D. Maheswaran, Zeynep Gürhan, 1996 .

MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion

Gita Venkataramani Johar, Laura A. Peracchio, Durairaj Maheswaran, 2006 .

Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments.

Shelly Chaiken, Durairaj Maheswaran, Diane M. Mackie, 1992 .

Mood Influence on the Valuation of Multiple Gains and Losses

A. Herrmann, D. Schaffner, D. Maheswaran, 2007 .

Pandemics and marketing: insights, impacts, and research opportunities

Rebecca J. Slotegraaf, R. Srinivasan, D. Maheswaran, 2021, Journal of the Academy of Marketing Science.

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

D. Maheswaran, S. Jain, Malika Malika, 2021, Journal of the Academy of Marketing Science.

The Context (In)Dependence of Low-Fit Brand Extensions

D. Maheswaran, Pragya Mathur, Malika Malika, 2022, Journal of Marketing.

Determinants of Country-of-Origin Evaluations

D. Maheswaran, Zeynep Gürhan‐Canli, Durairaj Maheswaran, 2000 .

Consumer mindsets and self-enhancement: Signaling versus learning

D. Maheswaran, H. Chun, Pragya Mathur, 2016 .

The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies

D. Maheswaran, S. Jain, Meng‐Hua Hsieh, 2013 .

Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects

D. Maheswaran, C. Chen, Junhong He, 2013 .

The Effect of Cultural Orientation on Persuasion

S. Ratneshwar, S. Chaiken, J. Aaker, 1997 .

The psychology of appraisal: : Specific emotions and decision-making

Durairaj Maheswaran, Nidhi Agrawal, D. Maheswaran, 2015 .

The psychology of appraisal : Speci fi c emotions and decision-making

D. Maheswaran, A. Duhachek, Nidhi Agrawal, 2015 .

Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses

A. Herrmann, D. Schaffner, D. Maheswaran, 2013 .

Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior

Durairaj Maheswaran, Nidhi Agrawal, D. Maheswaran, 2004 .

Brand Name as a Heuristic Cue

S. Chaiken, D. Mackie, D. Maheswaran, 1992 .

The Influence of Message Framing and Issue Involvement

Joan Meyers-Levy, D. Maheswaran, 1990 .

Consumers' implicit theories about personality influence their brand personality judgments

D. Maheswaran, S. Jain, Pragya Mathur, 2012 .

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Durairaj Maheswaran, Pragya Mathur, D. Maheswaran, 2009 .

Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms

D. Maheswaran, Malika Malika, Durairaj Maheswaran, 2023, Journal of the Academy of Marketing Science.

Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation

D. Maheswaran, Tanuka Ghoshal, Pragya Mathur, 2023, Journal of the Academy of Marketing Science.

The Effects of Country-Related Affect on Product Evaluations

D. Maheswaran, C. Chen, Pragya Mathur, 2014 .

Nation Equity: Incidental Emotions in Country-of-Origin Effects

D. Maheswaran, C. Chen, Durairaj Maheswaran, 2006 .

Country of Origin Effects: Consumer Perceptions of Japan in South East Asia

D. Maheswaran, 2006 .

When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames

D. Maheswaran, S. Jain, Nidhi Agrawal, 2006 .

Nation Equity: Country-of Origin Effects and Globalization

D. Maheswaran, Y. C. Chen, Durairaj Maheswaran, 2008 .

When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses

Joan Meyers-Levy, D. Maheswaran, 1992 .