G. Assmus

发表

New product forecasting

G. Assmus, 1984 .

Newprod: The Design and Implementation of a New Product Model

G. Assmus, 1975 .

Newprod: The Design and Implementation of a New Product Model

G. Assmus, 1975 .

How Advertising Affects Sales: Meta-Analysis of Econometric Results

J. Farley, D. Lehmann, G. Assmus, 1984 .

Advertising Budget Allocation under Uncertainty

G. Assmus, D. M. Holthausen, Duncan M. Holthausen, 1982 .

Bayesian Analysis for the Evaluation of Marketing Research Expenditures: A Reassessment

G. Assmus, 1977 .

ADAPT: An Adaptive Approach to Media Decisions

G. Assmus, 1978 .

Consumer Response to Information that Presents a Range of Possible Performance Levels for a New Product: The Case of Solar Water Heaters

S. Neslin, G. Assmus, 1983 .