Pradeep Chintagunta

发表

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Pradeep K. Chintagunta, Sachin Gupta, Pradeep Chintagunta, 1994 .

The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data

Pradeep K. Chintagunta, Sajeev Varki, Pradeep Chintagunta, 2004 .

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Pradeep K. Chintagunta, P. Lenk, W. DeSarbo, 1997 .

Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments

Pradeep K. Chintagunta, Pradeep Chintagunta, 1992 .

An empirical investigation of advertising strategies in a dynamic duopoly

Pradeep K. Chintagunta, Naufel J. Vilcassim, Pradeep Chintagunta, 1992 .

PRODUCT LINE MANAGEMENT AS DYNAMIC, ATTRIBUTE-LEVEL COMPETITION

John M. Olin, Pradeep Chintagunta, P. Seetharaman, 2001 .

Investigating Household State Dependence Effects across Categories

Pradeep K. Chintagunta, Pradeep Chintagunta, P. Seetharaman, 1999 .

Investigating Purchase Timing Behavior in Two Related Product Categories

Pradeep K. Chintagunta, Pradeep Chintagunta, Sudeep Haldar, 1998 .

Competitive Entry and Pricing Responses to Product Innovation

Pradeep K. Chintagunta, Barry L. Bayus, Pradeep Chintagunta, 2003 .

Time-Varying Competition

Pradeep K. Chintagunta, Vrinda Kadiyali, K. Sudhir, 2005 .

Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market

Pradeep K. Chintagunta, Naufel J. Vilcassim, Pradeep Chintagunta, 2000 .

Investigating Category Pricing Behavior at a Retail Chain

Pradeep K. Chintagunta, Pradeep Chintagunta, 2002 .

Market structure across stores: An application of a random coefficients logit model with store level data

Jean-Pierre Dubé, Pradeep K. Chintagunta, Vishal Singh, 2002 .

Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households

Pradeep K. Chintagunta, Pradeep Chintagunta, 1993 .

Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?

Pradeep K. Chintagunta, Vrinda Kadiyali, Naufel J. Vilcassim, 1996 .

Investigating Dynamic Multifirm Market Interactions in Price and Advertising

Pradeep K. Chintagunta, Vrinda Kadiyali, Naufel J. Vilcassim, 1999 .

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Sriram, 2006 .

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Harikesh S. Nair, Pradeep K. Chintagunta, Ramarao Desiraju, 2004 .

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Harikesh S. Nair, Pradeep K. Chintagunta, Ramarao Desiraju, 2004 .

Online Appendix : Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Venkataraman, 2015 .

Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets

Pradeep K. Chintagunta, Ashutosh Dixit, Ashutosh Dixit, 2007 .

Structural Modeling in Marketing: Review and Assessment

Peter E. Rossi, Pradeep K. Chintagunta, M. Wedel, 2004 .

An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets

Junhong Chu, Pradeep K. Chintagunta, Pradeep Chintagunta, 2011 .

An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets

Pradeep Chintagunta, Junhong Chu, 2011 .

Temporal Differences in the Role of Marketing Communication in New Product Categories

Pradeep K. Chintagunta, Puneet Manchanda, Pradeep Chintagunta, 2005 .

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Harikesh S. Nair, Jean-Pierre Dubé, Pradeep K. Chintagunta, 2004 .

Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices

Pradeep K. Chintagunta, D. Wittink, Anil Kaul, 1996 .

Balancing Profitability and Customer Welfare in a Supermarket Chain

Pradeep K. Chintagunta, Pradeep Chintagunta, Jean-Pierre Dubé, 2003 .

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Pradeep K. Chintagunta, Naufel J. Vilcassim, D. Jain, 1991 .

2 Assessing the Economic Value of Distribution Channels : An Application to the PC Industry

Pradeep K. Chintagunta, Naufel J. Vilcassim, Pradeep Chintagunta, 2005 .

Structural Applications of the Discrete Choice Model

Bart J. Bronnenberg, Pradeep K. Chintagunta, Amil Petrin, 2002 .

Pricing strategies in a dynamic duopoly: a differential game model

Pradeep K. Chintagunta, V. Rao, Pradeep Chintagunta, 1996 .

Estimating a Stockkeeping-Unit-Level Brand Choice Model that Combines Household Panel Data and Store Data

Pradeep K. Chintagunta, Pradeep Chintagunta, Jean-Pierre Dubé, 2005 .

The role of self selection, usage uncertainty and learning in the demand for local telephone service

Pradeep K. Chintagunta, Pradeep Chintagunta, Eugenio J. Miravete, 2007 .

A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

Pradeep K. Chintagunta, Pradeep Chintagunta, Inseong Song, 2007 .

Investigating brand preferences across social groups and consumption contexts

Pradeep K. Chintagunta, Pradeep Chintagunta, Minki Kim, 2011 .

The Effect of Banner Advertising on Internet Purchasing

Pradeep K. Chintagunta, K. Goh, Puneet Manchanda, 2006 .

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

Pradeep K. Chintagunta, Pradeep Chintagunta, R. Neelamegham, 1999 .

Customer Value Assessment in Business Markets: A State-of-Practice Study

Pradeep K. Chintagunta, D. Jain, James C. Anderson, 1992 .

Search Duration

Raluca M. Ursu, Pradeep Chintagunta, Qingliang Wang, 2018 .

A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Pradeep K. Chintagunta, D. Jain, Pradeep Chintagunta, 1992 .

Structural models of complementary choices

Kenneth C. Wilbur, Greg M. Allenby, Pradeep K. Chintagunta, 2014 .

Investigating retailer product category pricing from household scanner panel data

Pradeep K. Chintagunta, Naufel J. Vilcassim, Pradeep Chintagunta, 1995 .

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Pradeep K. Chintagunta, Pradeep Chintagunta, Junhong Chu, 2010 .

Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis

Pradeep K. Chintagunta, Puneet Manchanda, Pradeep Chintagunta, 2004 .

Information, learning, and drug diffusion: The case of Cox-2 inhibitors

Pradeep Chintagunta, G. Jin, Renna Jiang, 2008 .

A pre-diffusion growth model of intentions and purchase

Pradeep K. Chintagunta, Pradeep Chintagunta, Jonathan Lee, 2012 .

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Pradeep Chintagunta, Junhong Chu, Pradeep K. Chintagunta, 2009, Mark. Sci..

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Junhong Chu, Pradeep K. Chintagunta, Naufel J. Vilcassim, 2007 .

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Sriram Venkataraman, Pradeep K. Chintagunta, Pradeep Chintagunta, 2010 .

Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

Pradeep K. Chintagunta, Pradeep Chintagunta, Federico M. Rossi, 2016 .

A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category

Inseong Song, Pradeep K. Chintagunta, Pradeep Chintagunta, 2003 .

Empirical Analysis of a Dynamic Duopoly Model of Competition

Dipak C. Jain, Pradeep K. Chintagunta, D. Jain, 1995 .

Structural Models in Marketing: Consumer Demand and Search

Pradeep K. Chintagunta, Pradeep Chintagunta, 2017 .

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

Pradeep Chintagunta, Jean-Pierre Dubé, 2003 .

A model of inertia and variety-seeking with marketing variables

Pradeep K. Chintagunta, P. B. Seetharaman, Pradeep Chintagunta, 1998 .

Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing

Pradeep K. Chintagunta, Naufel J. Vilcassim, Pradeep Chintagunta, 1998 .

Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model

Bo E. Honoré, Pradeep K. Chintagunta, Pradeep Chintagunta, 1996 .

Inertia and Variety Seeking in a Model of Brand-Purchase Timing

Pradeep K. Chintagunta, N. Shimkin, Pradeep Chintagunta, 1998 .

The Effects of Banner Advertising on Consumer Inter-purchase Times and Expenditures in Digital Environments

Puneet Manchanda, Jean-Pierre Dubé, Pradeep K. Chintagunta, 2002 .

Balancing profitability and customer welfare: an application to zone-pricing by a supermarket chain 1

Pradeep K. Chintagunta, Vishal Singh, Pradeep Chintagunta, 2002 .

A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice

Pradeep K. Chintagunta, Sudeep Haldar, Pradeep Chintagunta, 1996 .

Price Transparency and Retail Prices : Evidence from Fuel Price Signs in the Italian Motorway

Pradeep Chintagunta, Federico M. Rossi, 2015 .

Price Transparency and Retail Prices

Pradeep Chintagunta, Federico M. Rossi, 2014 .

Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis

Pradeep K. Chintagunta, Vrinda Kadiyali, Naufel J. Vilcassim, 2006 .

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Pradeep K. Chintagunta, K. Goh, Puneet Manchanda, 2003 .

A new multivariate count data model to study multi-category physician prescription behavior

Puneet Manchanda, Xiaojing Dong, Pradeep K. Chintagunta, 2011 .

Modeling and Forecasting the Sales of Technology Products

Pradeep K. Chintagunta, Pradeep Chintagunta, R. Neelamegham, 2004 .

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Sridhar Narayanan, Pradeep K. Chintagunta, Ramarao Desiraju, 2004 .

Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data

Pradeep K. Chintagunta, Pradeep Chintagunta, 2001 .

Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior

Puneet Manchanda, Xiaojing Dong, Pradeep K. Chintagunta, 2009 .

Promotion Spillovers: Drug Detailing in Combination Therapy

Pradeep K. Chintagunta, Pradeep Chintagunta, Qiang Liu, 2017, Mark. Sci..

Marketing Models of Consumer Demand

Harikesh S. Nair, Pradeep K. Chintagunta, Pradeep Chintagunta, 2010 .

Pricing under network e ff ects

Pradeep K. Chintagunta, Pradeep Chintagunta, Hongju Liu, 2022 .

Venture Capitalists' Assessment of New Venture Survival

Dean A. Shepherd, Roman Kapuscinski, Sridhar Tayur, 1999 .

Food Purchases During the Great Recession

Pradeep Chintagunta, S. Dhar, William Minseuk Cha, 2015 .

Investigating the effects of a line extension or new brand introduction on market structure

Pradeep K. Chintagunta, Pradeep Chintagunta, 1996 .

Structural models of competition: a marketing strategy perspective

Naufel J. Vilcassim, Pradeep Chintagunta, Vrinda Kadiyali, 2004 .

Structural Modeling in Marketing: Review and Assessment

Peter E. Rossi, M. Wedel, Pradeep Chintagunta, 2004 .

It’s About Time: A Call for More Longitudinal Consumer Research Insights

Pradeep K. Chintagunta, Pradeep Chintagunta, A. Labroo, 2020, Journal of the Association for Consumer Research.

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising

Pradeep K. Chintagunta, Pradeep Chintagunta, Inho Suk, 2018, Journal of Marketing Research.

Commercial Success through Commercials? Advertising and Satellite TV Operators

Pradeep K. Chintagunta, Pradeep Chintagunta, Joonhyuk Yang, 2020, SSRN Electronic Journal.

Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection: A Field Experiment in India

Pradeep K. Chintagunta, Pradeep Chintagunta, M. Macis, 2018, SSRN Electronic Journal.

Effects of Targeted Promotions: Evidence from Field Experiments

Navdeep S. Sahni, Pradeep Chintagunta, D. Zou, 2014 .

Forecasting restaurant sales using self-selectivity models

Pradeep K. Chintagunta, Pradeep Chintagunta, M. S. Morgan, 1997 .

Dynamic Standards Competition and Tipping: The Case of 32/64 Bit Video Game Consoles

Pradeep K. Chintagunta, Günter J. Hitsch, Pradeep Chintagunta, 2007 .

Do Households' Budget Allocations Vary with Economic Factors? Evidence from Nielsen Data

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Dhar, 2019 .

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

Dick R. Wittink, Anil Kaul, Pradeep K. Chintagunta, 1996 .

Product line extensions and competitive market interactions: An empirical analysis

Pradeep K. Chintagunta, Vrinda Kadiyali, Naufel J. Vilcassim, 1998 .

Marketing investment decisions in a dynamic duopoly: A model and empirical analysis

Pradeep K. Chintagunta, Naufel J. Vilcassim, Pradeep Chintagunta, 1994 .

Retailer Pricing and Competitive Effects

Pradeep K. Chintagunta, B. Ratchford, Pradeep Chintagunta, 2009 .

Measuring Cross-Category Price Effects with Aggregate Store Data

Pradeep Chintagunta, Inseong Song, Pradeep K. Chintagunta, 2006, Manag. Sci..

Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets

Pradeep Chintagunta, Federico M. Rossi, 2021, Mark. Sci..

Effects of Payment on User Engagement in Online Courses

Pradeep K. Chintagunta, Ali Goli, S. Sriram, 2021, Journal of Marketing Research.

Effect of Payment on User Engagement in MOOCs

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Sriram, 2019, SSRN Electronic Journal.

A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data

Dipak C. Jain, Pradeep K. Chintagunta, Naufel J. Vilcassim, 1994 .

Advertising strategies in a franchise system

Pradeep Chintagunta, Pradeep K. Chintagunta, Simon Pierre Sigué, 2009, Eur. J. Oper. Res..

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Dhar, 2020 .

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Dhar, 2020 .

The Proportional Hazard Model for Purchase Timing

Pradeep K. Chintagunta, P. B. Seetharaman, Pradeep Chintagunta, 2003 .

Quantifying the Economic Value of Warranties in the U.S. Server Market

Pradeep Chintagunta, Junhong Chu, Pradeep K. Chintagunta, 2009, Mark. Sci..

Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

Pradeep K. Chintagunta, Pradeep Chintagunta, André Bonfrer, 2004 .

Understanding Store-Brand Purchase Behavior Across Categories

Pradeep K. Chintagunta, Karsten Hansen, Pradeep Chintagunta, 2006 .

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Pradeep Chintagunta, Sriram Venkataraman, Pradeep K. Chintagunta, 2010, Mark. Sci..

From Free to Paid: Monetizing a Non-Advertising-Based App

Pradeep K. Chintagunta, Shibo Li, Pradeep Chintagunta, 2021, SSRN Electronic Journal.

How Does Assortment Affect Grocery Store Choice?

Edward J. Fox, Pradeep K. Chintagunta, Richard A. Briesch, 2009 .

Retail store formats, competition and shopper behavior: A Systematic review

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Dhar, 2022, Journal of Retailing.

Heterogeneous Logit Model Implications for Brand Positioning

Pradeep K. Chintagunta, Pradeep Chintagunta, 1994 .

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Pradeep K. Chintagunta, Pradeep Chintagunta, S. Dhar, 2021, Mark. Sci..

Editorial - Marketing Science and Big Data

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, 2016, Mark. Sci..

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

Pradeep Chintagunta, Khim-Yong Goh, Jean-Pierre Dubé, 2005, Manag. Sci..

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

Pradeep K. Chintagunta, Richard A. Briesch, Rosa L. Matzkin, 2010 .

Strategic Pricing and Detailing Behavior in International Markets

Pradeep K. Chintagunta, Ramarao Desiraju, Pradeep Chintagunta, 2005 .

Response Modeling with Nonrandom Marketing-Mix Variables

Peter E. Rossi, Puneet Manchanda, Pradeep K. Chintagunta, 2004 .

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Harikesh S. Nair, Jean-Pierre Dubé, Pradeep K. Chintagunta, 2004 .

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Harikesh S. Nair, Jean-Pierre Dubé, Pradeep K. Chintagunta, 2004 .

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Pradeep K. Chintagunta, Manohar U. Kalwani, Pradeep Chintagunta, 2021, Journal of Marketing.

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales

Naufel J. Vilcassim, Pradeep Chintagunta, Stephen J. Anderson, 2023, Mark. Sci..

Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda

Pradeep K. Chintagunta, Naufel J. Vilcassim, Stephen J. Anderson, 2021 .

Panel data analysis of household brand choices

Pradeep K. Chintagunta, Josef Perktold, Ekaterini Kyriazidou, 2001 .