Jean-Claude Usunier

发表

A comparison of trust and reciprocity between France and Germany: Experimental investigation based on the investment game

M. Willinger, C. Keser, C. Lohmann, 2003 .

Marketing Across Cultures

Jean-Claude Usunier, Jean-Claude Usunier, 2000 .

Time Styles and the Waiting Experience

Jean-Claude Usunier, Jean-Claude Usunier, Agnés Durrande-Moreau, 1999 .

Why Women Don ’ t Use P 2 P ? WORKING PAPER

Jean-Claude Usunier, A. Perrinjaquet, 2007 .

Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

Jean-Claude Usunier, F. Simon, 2007 .

Corporate branding: an interdisciplinary literature review

Jean-Claude Usunier, M. Fetscherin, 2012 .

2 An Open Electronic Bargaining System

Jean-Claude Usunier, 2002 .

An Open Electronic Bargaining System

Jean-Claude Usunier, 2002 .

Marketing International: Développement des Marchés et Management Interculturel

Jean-Claude Usunier, N. Prime, 2004 .

International and Cross-Cultural Management Research

Jean-Claude Usunier, Jean-Claude Usunier, 1998 .

The shift from manufacturing to brand origin: suggestions for improving COO relevance

Jean-Claude Usunier, 2011 .

International Marketing: A Cultural Approach

Jean-Claude Usunier, Jean-Claude Usunier, 1993 .

VERIFIED TRUST: RECIPROCITY, ALTRUISM, AND RANDOMNESS IN TRUST GAMES

Jean-Claude Usunier, Marius Brülhart, 2008 .

A Test of the Circumplex Structure of Human Values

Olivier Furrer, Jean-Claude Usunier, A. Perrinjaquet, 2005 .

French international business education: A pessimistic view

Jean-Claude Usunier, 1990 .

Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience

Jean-Claude Usunier, 2013 .

Comparative thick description

Jean-Claude Usunier, Stéphane Sbizzera, 2013 .

Personifying Country of Origin Research

Israel D. Nebenzahl, Eugene D. Jaffe, Jean-Claude Usunier, 2003 .

Comment: Further considerations on the relevance of country‐of‐origin research

Jean-Claude Usunier, G. Cestre, 2008 .

An Exploratory Study of the Links Between Personal Values and Temporal Orientations

Jean-Claude Usunier, P. Valette-Florence, G. Roehrich, 2001 .

Jean-Claude Usunier and J衆rg Stolz’s edited volume Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality builds upon and contributes to the extant literature on the status of religion, religiosity, and religious institutions in contemporary consumer society

Jean-Claude Usunier, A. Jafari, J. Stolz, 2018 .

Jean-Claude Usunier, 2006 .

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

Jean-Claude Usunier, J. Stolz, 2016 .

Religions as brands? Religion and spirituality in consumer society

Jean-Claude Usunier, Joerg Stolz, 2019, Journal of Management, Spirituality & Religion.

over 15 years The Time Styles Scale : A review of developments and replications

Jean-Claude Usunier, P. Valette-Florence, 2013 .

Product Ethnicity: Revisiting the Match between Products and Countries

Jean-Claude Usunier, G. Cestre, 2007 .

The Influence of High- and Low-Context Communication Styles On the Design, Content, and Language of Business-To-Business Web Sites

Jean-Claude Usunier, Nicolas Roulin, Jean-Claude Usunier, 2010 .

Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content

Jean-Claude Usunier, Björn Sven Ivens, Nicolas Roulin, 2009, Int. J. Electron. Commer..

The perceived trade-off between corporate social and economic responsibility

Olivier Furrer, Jean-Claude Usunier, A. Furrer-Perrinjaquet, 2011 .

Relevance in business research: the case of country‐of‐origin research in marketing

Jean-Claude Usunier, 2006 .

A Test of the Quasi-Circumplex Structure of Human Values

Jean-Claude Usunier, Olivier Furrer, Olivier Furrer, 2007 .

Management Education in a Globalizing World

R. Kumar, Jean-Claude Usunier, 2001 .

Time and Strategic Action

Jean-Claude Usunier, Michael Hay, Jean-Claude Usunier, 1993 .

Language as a resource to assess cross-cultural equivalence in quantitative management research

Jean-Claude Usunier, Jean-Claude Usunier, 2011 .

Time-Styles and Value Systems: An Empirical and Comparative Appraisal

Jean-Claude Usunier, P. Valette-Florence, 2015 .

The Time Styles Scale

Jean-Claude Usunier, Jean-Claude Usunier, P. Valette-Florence, 2007 .

LINKING PERSONAL VALUES AND TIME ORIENTATIONS: THE CASE OF THE ATTITUDE TOWARDS CELLULAR PHONE IN FRANCE AND GERMANY.

Jean-Claude Usunier, P. Valette-Florence, N. Prime, 2000 .

International branding: creating global brand equity through language

Jean-Claude Usunier, Janet Shaner, 2012 .

Relevance Versus Convenience in Business Research: The Case of Country-of-Origin Research in Marketing

Jean-Claude Usunier, 2003 .

Using linguistics for creating better international brand names

Jean-Claude Usunier, Jean-Claude Usunier, Janet Shaner, 2002 .

Atomistic versus Organic Approaches

Jean-Claude Usunier, 1996 .

Social status and country‐of‐origin preferences

Jean-Claude Usunier, 1994 .

Perceptual Time Patterns (`Time-Styles')

Jean-Claude Usunier, Jean-Claude Usunier, P. Valette-Florence, 1994 .

Verified Trust: Reciprocity, Altruism and Noise in Trust Games

Jean-Claude Usunier, Marius Brülhart, 2004 .

Business models for music distribution after the P2P revolution

Yves Pigneur, Jean-Claude Usunier, Magali Dubosson-Torbay, 2004, Proceedings of the Fourth International Conference onWeb Delivering of Music, 2004. EDELMUSIC 2004..

Commerce entre cultures : une approache culturelle du marketing international

Jean-Claude Usunier, 1992 .

International Business Negotiations

Jean-Claude Usunier, Pervez N. Ghauri, P. Ghauri, 2021 .

Towards peer-to-peer double auctioning

Karl Aberer, Zoran Despotovic, Jean-Claude Usunier, 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

Oral pleasure and expatriate satisfaction: an empirical approach

Jean-Claude Usunier, 1998 .

Does the trust game measure trust

Jean-Claude Usunier, Jean-Claude Usunier, Marius Brülhart, 2012 .

Intercultural Business Negotiations

Jean-Claude Usunier, 2018 .

International Business Negotiations

P. Ghauri, Jean-Claude Usunier, 1996 .

An Exploratory Study

Jean-Claude Usunier, Agnés Durrande-Moreau, 1999 .