M. Millson

发表

A Survey of Major Approaches for Accelerating New Product Development

D. Wilemon, S. Raj, M. Millson, 1992 .

INNOVATION IN HEAVY CONSTRUCTION EQUIPMENT MANUFACTURING: AN EXPLORATORY STUDY

David Wilemon, Murray R. Millson, D. Wilemon, 2006 .

Driving new product success in the electrical equipment manufacturing industry

David Wilemon, Murray R. Millson, D. Wilemon, 2006 .

How Customers' Perceptions of Environmental Sustainability Information Moderate the Relationship between Social Media Use and Their Intention to Purchase Technology-Based Products

M. Millson, 2017 .

Strategic Partnering for Developing New Products

David Wilemon, Murray R. Millson, S. P. Raj, 1996 .

Exploring the moderating influence of product innovativeness on the organizational integration‐new product market success relationship

M. Millson, 2013 .

Exploring the NPD strategy development proficiency – new product market success relationship: a study of mediation and moderation

David Wilemon, Murray R. Millson, D. Wilemon, 2011 .

The Impact of Changing Markets and Competition on the NPD Speed/Market Success Relationship

D. Wilemon, M. Millson, 2010, Managing Innovation.

The Impact of Organizational Integration and Product Development Proficiency on Market Success

David Wilemon, Murray R. Millson, D. Wilemon, 2002 .

The new product quality/NPD performance relationship as mediated by NPD entry strategies

D. Wilemon, M. Millson, 2009 .

Exploring the dimensions of product quality: implications for marketing and R&D management

M. Millson, 2014 .

INTENT TO PURCHASE PRODUCTS ONLINE: IMPACT OF SOCIAL MEDIA PLATFORM USE AND FRIENDS' RECOMMENDATIONS

M. Millson, 2016 .

Intention: customer perceived market orientation and perceived environmental sustainability information

M. Millson, 2015 .

How does environmental information impact product purchase intent

M. Millson, 2012 .

Exploring the Nonlinear Impact of Organizational Integration on New Product Market Success

M. Millson, 2015 .

THE NPD SPEED-MARKET SUCCESS RELATIONSHIP: A META-ANALYSIS

D. Wilemon, M. Millson, 2019, International Journal of Innovation Management.

The impact of formally documented NPD processes, decision-making centralisation and NPD performance on organisational competitiveness

D. Wilemon, M. Millson, 2009 .

Impact of New Product Development (NPD) Proficiency and NPD Entry Strategies on Product Quality and Risk

David Wilemon, D. Wilemon, M. Millson, 2008 .

Refining The Npd/Innovation Path To Product Market Success With Partial Least Squares Path Analysis

M. Millson, 2013 .

Designing Strategic Innovation Networks to Facilitate Global NPD Performance

D. Wilemon, M. Millson, 2008 .

A MODERATION STUDY OF ORGANISATIONAL INTEGRATION AND NPD PROCESS PROFICIENCY IN THE U.S. AND KOREAN HEAVY CONSTRUCTION EQUIPMENT INDUSTRIES

M. Millson, Jongbae Kim, 2015 .

Technology newness as a mediator of NPD strategy, organizational integration, and NPD performance

David Wilemon, Murray R. Millson, D. Wilemon, 2010, PICMET 2010 TECHNOLOGY MANAGEMENT FOR GLOBAL ECONOMIC GROWTH.

Technology Enabling Innovation in Online Graduate Management Education

David Wilemon, Murray R. Millson, D. Wilemon, 2008 .

AN EMPIRICAL EXPLORATION OF THE NEW PRODUCT PROCESS PROFICIENCY–NEW PRODUCT SUCCESS RELATIONSHIP

M. Millson, 2012 .

Educational Quality Correlates of Online Graduate Management Education

David Wilemon, Murray R. Millson, D. Wilemon, 2008 .