Mark J. Arnold

发表

K. Reynolds, Mark J. Arnold, 2003 .

Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers

Jaishankar Ganesh, K. Reynolds, Mark J. Arnold, 2000, Journal of Marketing.

The effects of direct marketing techniques on performance: An application to arts organizations

Shelley R. Tapp, Mark J. Arnold, 2001 .

A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance

Taewon Suh, Mueun Bae, Mark J. Arnold, 2010 .

Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus

Kristy E. Reynolds, K. Reynolds, Mark J. Arnold, 2009 .

Toward a theory of customer engagement marketing

Colleen M. Harmeling, Mark J. Arnold, Brad D. Carlson, 2017 .

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Michael A. Jones, K. Reynolds, Mark J. Arnold, 2006 .

Approach and Avoidance Motivation: Investigating Hedonic Consumption in a Retail Setting

K. Reynolds, Mark J. Arnold, 2012 .

Chinese consumer decision-making styles: A comparison between the coastal and inland regions

Jun Yu, Arun Pereira, Mark J. Arnold, 2010 .

Direct marketing in non‐profit services: investigating the case of the arts industry

Shelley R. Tapp, Mark J. Arnold, 2003 .

Transformational Relationship Events

Robert W. Palmatier, Colleen M. Harmeling, Mark J. Arnold, 2015 .

Customer delight in a retail context: investigating delightful and terrible shopping experiences

Jason E. Lueg, K. Reynolds, Mark J. Arnold, 2005 .

Technology readiness and usage: a global-identity perspective

Peter R. Magnusson, Peter Magnusson, Mark J. Arnold, 2009 .

Dissatisfied consumers who complain to the Better Business Bureau

Dennis E. Garrett, Mark J. Arnold, J. E. Fisher, 1999 .

Student Expectations of Collegiate Internship Programs in Business: A 10-Year Update

Mark J. Arnold, J. Andrew Cannon, J. Cannon, 1998 .

Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context

Kristy E. Reynolds, K. Reynolds, Mark J. Arnold, 2000 .

Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

Mark J. Arnold, Jie Yang, Krittinee Nuttavuthisit, 2018, Journal of Consumer Marketing.

A NOTE ON STARTING AND BUILDING A RESEARCH AGENDA

K. Reynolds, Mark J. Arnold, 2001 .

Consumer Choice Between Hedonic and Utilitarian Recovery Options in Service Failures: A Mood Regulation Perspective

Mark J. Arnold, Brad D. Carlson, Meltem Tugut, 2015 .

Family involvement, environmental turbulence, and R&D investment: evidence from Listed Chinese SMEs

Mark J. Arnold, Jie Yang, Hongxin Zhao, 2018, Small Business Economics.

To touch or not to touch: Examining the role of choice set size

Mark J. Arnold, A. Kaikati, Steven Liu, 2022, Psychology & Marketing.

Toward a theory of customer engagement marketing

Colleen M. Harmeling, Mark J. Arnold, Brad D. Carlson, 2016, Journal of the Academy of Marketing Science.

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

Raj Echambadi, Mark J. Arnold, Vishal Bindroo, 2010 .

Consumer legitimacy: conceptualization and measurement scales

Mark J. Arnold, Arilova A. Randrianasolo, Arilova Randrianasolo, 2020 .

On the determinants of post-entry strategic positioning of foreign firms in a host market: A “strategy tripod” perspective

Mark J. Arnold, Yu Xie, Hongxin Zhao, 2011 .

Innovative direct marketing techniques: Performance effects in arts organizations

Shelley R. Tapp, Mark J. Arnold, 1997 .

Brand outcomes in sales channel relationships: a guanxi theory perspective

Mark J. Arnold, Brad D. Carlson, Weidong Rong, 2020, Journal of Business & Industrial Marketing.

Exploring consumers’ attitude towards relationship marketing

Colin B. Gabler, Michael A. Jones, Stephanie T. Gillison, 2015 .

Family involvement, environmental turbulence, and R&D investment: evidence from Listed Chinese SMEs

Mark J. Arnold, Jie Yang, Hongxin Zhao, 2018, Small Business Economics.

Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China

Mark J. Arnold, M. Chao, L. Amine, 2005 .

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

Peter R. Magnusson, K. Reynolds, Peter Magnusson, 2016 .

Hedonic shopping motivations in collectivistic and individualistic consumer cultures

Heiner Evanschitzky, K. Reynolds, Mark J. Arnold, 2014 .

An Empirical Taxonomy of Student Expectations of Marketing Internship Programs

Mark J. Arnold, 1998 .

A model of cultural intelligence and global identity

K. Reynolds, Mark J. Arnold, Arilova A. Randrianasolo, 2020 .

Uncertainty in the Gaming Industry: Lessons from Missouri

Mark J. Arnold, J. Fisher, 1997 .

Counterculture, Criticisms, and Crisis: Assessing the Effect of the Sixties on Marketing Thought

Mark J. Arnold, J. E. Fisher, 1996 .

Effect of Transformational Relationship Events on Exchange Performance

Robert W. Palmatier, Colleen M. Harmeling, Mark J. Arnold, 2014 .

Regulatory Focus Intensity and Evaluations of Retail Experiences

Colin B. Gabler, Michael A. Jones, K. Reynolds, 2014 .