P. Stout

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Preattentive Processing of Web Advertising

C. Yoo, P. Stout, 2007 .

Assessing the Effects of Animation in Online Banner Advertising

C. Yoo, P. Stout, Kihan Kim, 2004 .

Effects of Message Modality and Appeal on Advertising Acceptance

P. Stout, Scott S. Liu, 1987 .

Measuring Emotional Response to Advertising

John D. Leckenby, P. Stout, J. Leckenby, 1986 .

Zipped Commercials: Are They Effective?

P. Stout, Benedicta L. Burda, Patricia A. Stout, 1989 .

Causes and consequences of trust in direct-to-consumer prescription drug advertising

Danae Manika, P. Stout, Danae Manika, 2016 .

The Effects of Interactivity on Information Processing and Attitude Change: Implications for Mental Health Stigma

Hyojin Kim, Hyojin Kim, P. Stout, 2010, Health communication.

A Comparison of Objective Characteristics and User Perception of Web Sites

Wei-Na Lee, P. Stout, Se-jin Lee, 2004 .

Stigma and health literacy: an agenda for advancing research and practice.

P. Stout, M. Mackert, A. Mabry, 2014, American journal of health behavior.

Factors Associated with the Persuasiveness of Direct-to-Consumer Advertising on HPV Vaccination Among Young Women

P. Stout, Danae Manika, J. Ball, 2014, Journal of health communication.

The Nature of Emotional Response to Advertising: A Further Examination

P. Stout, J. Leckenby, 1988 .

Trends in Magazine Advertorial Use

Gary B. Wilcox, P. Stout, Lorrie S. Greer, 1989 .

How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?

P. Stout, L. Golden, Danae Manika, 2017, Health marketing quarterly.

The effects of humor in health promotional messages on a college campus

P. Stout, Jiyoon Han, Jiyoon (Karen) Han, 2022, Health marketing quarterly.

Images of mental illness in the media: identifying gaps in the research.

J. Villegas, P. Stout, N. Jennings, 2004, Schizophrenia bulletin.

The image management function of sponsorship

P. Stout, Kihan Kim, Yunjae Cheong, 2012 .

Spirituality in Advertising: A New Theoretical Approach

P. Stout, Wei‐Na Lee, Galit Marmor-Lavie, 2009 .

Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising

P. Stout, Danae Manika, J. Ball, 2011, Health marketing quarterly.

Emotional feelings and evaluative dimensions of advertising: Are they related?

R. Rust, P. Stout, 1993 .

The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising

P. Stout, Danae Manika, J. Ball, 2016, Journal of health communication.

Enhancing learning through use of interactive tools on health-related websites.

P A Stout, J Villegas, H Kim, 2001, Health education research.

An Extended Perspective on the Role of Emotion in Advertising Processing

P. Stout, Hyongoh Cho, 1993 .

Promotion and Senior Women Faculty: A Study of the Status of Tenured Faculty Women in Six Academic Units at The University of Texas at Austin

P. Stout, N. Jennings, J. Staiger, 2002 .

Consumers’ Insights About Spirituality in Advertising

P. Stout, Galit Marmor-Lavie, 2016 .

Use of Endorsers in Magazine Advertisements

P. Stout, Young-Sook Moon, 1990 .