Jaihak Chung

发表

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

V. Rao, Jaihak Chung, 2003 .

A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services

V. Rao, Jaihak Chung, 2012 .

The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market

V. Rao, Jaihak Chung, Seongsoo Jang, 2019 .

What drives add-on sales in mobile games? The role of inter-price relationship and product popularity

Jaihak Chung, Seongsoo Jang, 2021 .

A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services

V. Rao, Jaihak Chung, 2011 .

Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016

Jaihak Chung, 2017 .

Naming strategies as a tool for communication: application to movie titles

Jaihak Chung, Jiyeon Eoh, 2019, Global Fashion Management Conference.

WOM Senders' Message Choice Behavior

Young-Won Ha, Jaihak Chung, 백승재, 2005 .

Modeling Consumers’ WOM (Word-Of-Mouth) Behavior with Subjective Evaluation and Objective Information on High-tech Products

Jaihak Chung, 2021 .

Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model

Ping Wang, Meng Su, Luping Sun, 2019, Decis. Support Syst..

Investigating the roles of online buzz for new product diffusion and its cross-country dynamics

Jaihak Chung, Jaihak Chung, 2011 .

How Do Interaction Activities among Customers and between Customers and Firms Influence Market Performance and Continuous Product Innovation? An Empirical Investigation of the Mobile Application Market

Jaihak Chung, Seongsoo Jang, 2015 .